All Posts by Alycia Cavadi.
Industry Veterans Sara Zuchetto and Erik Walcott Join Forces in Leading Pacific Northwest Sales Agency
PORTLAND, OR, November 19, 2024 /OUTDOOR SPORTSWIRE/ – Evergreen Outdoor Group, a leading outdoor and active lifestyle market sales agency in the Pacific Northwest, is growing its presence and salesforce power with the addition of…
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New Jersey Surfer Rob Kelly Joins Jetty as Brand’s Newest Pro Rider
Manahawkin, NJ – November 14, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel brand with a growing presence in the outdoor and active lifestyle markets, today announced the signing of 35-year-old Ocean City,…
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Jetty Teams Up With The New Jersey Devils For Limited-Edition Capsule Collection
Manahawkin, NJ – November 7, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce its newest collaboration with…
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Outdoor Market Alliance Kicks Off Fall and Winter Outdoor Industry Trade Events
November 4, 2024 /OUTDOOR SPORTSWIRE/ – LAKEWOOD, CO – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 194 different brands in the outdoor and active lifestyle markets, is…
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Jetty Launches Charitable Campaign To Aid Communities Affected By Hurricanes Helene And Milton
Manahawkin, NJ – October 11, 2024 /OUTDOOR SPORTSWIRE/– Jetty, the East Coast surf apparel company with a growing presence in the outdoor and active lifestyle markets, announces its Unite+Rebuild campaign to raise money for those…
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Jetty’s FW24 Collection Drops with New Go-To Styles for Cooler Autumn Temps
LONG BEACH ISLAND, NJ, September 30, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, maker of coastal outdoor lifestyle apparel, has dropped its Fall/Winter 24 collection, both in-store and online. With an eye toward falling temperatures and cooler…
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Cache_Seven Kicks Off Road Tour, Connecting with Outdoor Pros and Mountain Communities
Jackson, WY, September 18, 2024 /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new platform connecting people to their next adventure, is hitting the road this fall to connect with outdoor pros in mountain towns from Colorado to…
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Fuse Lenses Relaunches 3 Rooker Sunglasses with New Upgrades
Clearwater, FL (September 18, 2024) /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for a better experience in sports and the outdoors, is relaunching its legendary 3 Rooker sunglasses. Always pushing quality standards,…
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Cache_Seven Partners with Jackson Hole’s One Fly Event, Supporting Outdoor Professionals and Guides
Jackson, WY, AUGUST 26, 2024 /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new platform connecting people to their next adventure, is partnering with the 2024 Jackson Hole One Fly Event in celebration and support of the guides…
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Outdoor Market Alliance Wraps Up Successful Summer Events with Fifth OMA Media Show and Second OMA Footwear Showcase
August 14, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is…
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Cache_Seven Partners with Nantucket Race Week, Celebrating a Community’s Love of the Sea
Nantucket, MA, August 9, 2024 /OUTDOOR SPORTSWIRE/ – The Cache_Seven team is excited to announce their sponsorship of Nantucket Race Week (NRW). Specifically, Cache_Seven will be the title sponsor for the Kite and Melges 15 Regattas.…
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Fuse Lenses Introduces New Shield Lenses for Popular Sunglass Styles
Clearwater, FL, July 29, 2024 /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for a better experience in sports and the outdoors, is adding shield-style replacement lenses to its offerings for a wide…
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New Platform Connecting Clients to Experiences and Outdoor Professionals, Goes Live to Adventurers Everywhere
Jackson, WY, June 17, 2024 /OUTDOOR SPORTSWIRE/ – Cache_Seven, a new platform for sharing experiences and inspiring exploration, is launching today to adventurers everywhere. Born from a desire to strengthen outdoor communities, Cache_Seven connects customers to…
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Fueled by Growth of the OMA Media Show, Outdoor Market Alliance Awards $30,000 to Three Outdoor Causes
June 25th, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, has…
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Surf and Lifestyle Apparel Brand Jetty Kicks Off Summer with Ninth Annual HopSauce Festival
Manahawkin, NJ, June 12, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel company with a growing presence in the outdoor and active lifestyle markets, is kicking off summer with its annual HopSauce Festival…
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Outdoor Market Alliance to Host Second Footwear Showcase with Growing Demand
June 3, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is…
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Fuse Lenses Introduces Four New AMP Lenses for High-Contrast, Vivid Clarity
May 6, Clearwater, FL /OUTDOOR SPORTSWIRE/ – Fuse Lenses, leaders in lens replacement solutions for name-brand sunglasses, has added four new lenses to the brand’s popular AMP Color Enhancing collection. Available now, the new lenses…
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Jetty, New Jersey-based Surf and Lifestyle Apparel Brand, Celebrates 20th Year While Leaning Into Its Roots
Manahawkin, NJ, April 24, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the New Jersey-based surf apparel company with a growing presence in the outdoor and active lifestyle markets, is focusing on its authentic roots and devotion to…
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Your BOGS will go on. And on. BOGS Footwear Partners with ReCircled to Create ReUse a Boot Program
PORTLAND, OR / April 22, 2024 /OUTDOOR SPORTSWIRE/ – 300 million pairs of shoes end up in landfills annually. Conscious consumers are looking for solutions. Bogs Footwear, makers of outdoor boots, has partnered with ReCircled…
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Outdoor Market Alliance Wraps Fourth Denver Media Show
March 19, 2024 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s outdoor industry hub, has wrapped its fourth Denver Media Show at its Lakewood headquarters. Building upon the success of previous media…
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Wondery Outdoors and Sender One Climbing Celebrate International Women’s Day with “Climb With Her” Festival
March 6, Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, announces its 2nd annual…
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Outdoor Market Alliance to Host First Rockies Footwear Showcase
December 18, 2023 – LAKEWOOD, CO – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its…
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Top Stock Aims to Transform Retail Service with Flexible, On-Demand Tech Reps
December 4, 2023 – STOWE, VT /OUTDOOR SPORTSWIRE/ – Founder and CEO Jake Anderson announced the launch of Top Stock, a new platform that helps active lifestyle brands service retailers, improve sell-through, and gather insights from…
Flaxta Releases Product Lineup for 2023-2024 Ski and Snowboard Season
November 20th, Stockholm, Sweden /OUTDOOR SPORTSWIRE/ – Flaxta, the Swedish brand redefining sports protection through performance, style, and innovation, is introducing new helmets, back protection and goggles to the North American market for the 2023-2024 season. …
Outdoor Market Alliance Hosting Fourth Denver Media Show
November 8th, 2023 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s outdoor industry hub, is set to host its fourth Denver Media Show, February 21-22, at their Lakewood headquarters. Building upon the success…
Outdoor Market Alliance Hosting Two Market Weeks for Specialty Retailers
LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its third fall…
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Paua Nominated for CAMX Award for Ultimate Performance Cases with Minimal Environmental Impact
October 25, 2023 /OUTDOOR SPORTSWIRE/ – Paua Trading Ltd., a leading UK-based materials brand on the cutting edge of materials innovation, has been nominated and announced as a finalist for the Composites and Materials Expo (CAMX) trade…
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Flaxta Picks Up Momentum Media PR as Public Relations Agency for Record for North America
October 17th, 2023 /OUTDOOR SPORTSWIRE/ – Flaxta, the Swedish brand redefining sports protection through performance, style, and innovation, has selected Boulder-based Momentum Media PR as its communications agency of record. As it makes its official entry…
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Wondery Outdoors Hosts Climb with Color, a BIPOC-Focused, Approachable and Inclusive Climbing Event
October 9, Los Angeles, Calif. /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, has partnered with Touchstone Climbing…
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Wondery Outdoors Introduces Hike Crew Series of Inclusive Community Events
September 25, Los Angeles, Calif. /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is launching its all-new Hike…
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Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment
August 30, Los Angeles, Calif. /OUTDOOR SPORTSWIRE/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers, today.…
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Gaining Momentum, Outdoor Market Alliance Celebrates Third Denver Media Show
August 7, 2023 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s emerging outdoor industry hub, recently hosted its third Denver Media Show, connecting outdoor and active brands with key media and gathering a…
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Outdoor Market Alliance Hosting Third Denver Media Show
July 17, 2023 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s emerging outdoor industry hub, is hosting its third Denver Media Show, July 26-27, at its Lakewood headquarters. Building upon the success of…
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Outdoor Market Alliance Names New President Amid Continued Growth
July 12, 2023 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), Denver’s emerging outdoor industry hub, has named Steve Copeland as board President as the organization continues a trajectory of sustained growth. A collective…
Wondery and Touchstone Climbing Announces Second Annual Climb With Pride Event Sponsored by Chaco
May 31, CHATSWORTH, CA /OUTDOOR SPORTSWIRE/ – Wondery, the outdoor lifestyle brand on a mission to empower women in the outdoors, announces its second annual Climb With Pride event to celebrate Pride month and support LGBTQ+…
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Outdoor Market Alliance Hosts Two Market Weeks in June for Specialty Retailers
May 26, 2022 – LAKEWOOD, CO/OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its…
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Outdoor Market Alliance Selects Outdoor Lab Foundation for $20,000 Donation
May 10, 2023 – DENVER, CO/OUTDOOR SPORTSWIRE/ – The Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 brands in the outdoor and active lifestyle markets, has announced the…
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Outdoor Market Alliance and Elastic Suite Announce Partnership
March 22, 2023 – DENVER, CO /OUTDOOR SPORTSWIRE/ – The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, has announced its official partnership with Elastic Suite, a next-generation wholesale B2B…
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Outdoor Market Alliance Gains Momentum with Second Media Show
March 6, 2023 – DENVER, CO /OUTDOOR SPORTSWIRE/ – The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, recently hosted its second Denver Media Show on February 22nd-23rd. Following a…
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Wondery Brand Celebrates International Women’s Day with “The Onsight” Climbing Festival
Los Angeles, CA (February 16, 2023) /OUTDOOR SPORTSWIRE/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, will celebrate International Women’s Day with its inaugural climbing festival, The Onsight.…
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Outdoor Market Alliance to Host Second Rockies Media Show
January 19th, 2023 – DENVER, CO /OUTDOOR SPORTSWIRE/ – The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, has announced its second seasonal Rockies Media Show, kicking off in Denver…
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Outdoor Market Alliance Hosts Two Market Weeks in November for Specialty Retailers
November 7, 2022 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting…
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Outdoor Market Alliance Hosts First Media Show
October 12th, 2022 – DENVER, CO /OUTDOOR SPORTSWIRE/ – The Outdoor Market Alliance, an emerging outdoor industry hub in the Denver metro area, is building on its collaborative momentum with the recently launched Denver Media Show.…
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Wondery Brand Expands Fall Collection of Size-Inclusive Apparel
Los Angeles, CA (September 19, 2022)/OUTDOOR SPORTSWIRE/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, is releasing its new fall lineup of apparel, including a collaboration with the…
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Outdoor Market Alliance launches Denver Media Show September 29-30
September 7, 2022 – DENVER, CO /OUTDOOR SPORTSWIRE/ – Building on the collaborative momentum created by 25 outdoor industry sales agencies, Outdoor Market Alliance — a unique and emerging venue in the Denver Metro area — will host a…
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Wondery Kicks Off First Climb With Pride Fundraiser Event
July 18th, Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Wondery, the sustainable outdoor lifestyle brand dedicated to liberating women in the outdoors, launched its first Climb With Pride fundraiser event to celebrate Pride month and support LGBTQ+…
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Outdoor Market Alliance Wraps Up First Summer Market Week with Thriving Attendance
July 6, 2022 – LAKEWOOD, CO/OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, resort, run and bike markets in the…
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Outdoor Market Alliance Kicks Off First Summer Market Week
June 6, 2022 – /OUTDOOR SPORTSWIRE/ LAKEWOOD, CO – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, resort, run and bike markets…
FLATED® Releases Inflatable Truck Topper for Mid-Sized Trucks
(CARLSBAD, CA) /OUTDOOR SPORTSWIRE/ FLATED®, the recently launched automotive accessory brand bringing inflatable innovations to cars and trucks everywhere, has just announced the release of a new Air-Topper™ truck bed cover to fit the most…
Noto Group Executive Search Strengthens Team with Four Key Hires and Three Promotions
PORTLAND, OR – March 30, 2022/OUTDOOR SPORTSWIRE/ – Noto Group, a boutique executive search and leadership consulting firm for leading consumer brands, is excited to announce several recent hires and promotions. Bridget Walsh Hope joins the…
Leading-Edge Technology Makes FORLOH’s New Insect Shield® Apparel Best In Class for Warm Weather Adventures
WHITEFISH, Mont. (March 28, 2022) /OUTDOOR SPORTSWIRE/ – FORLOH, the 100 percent made-in-America technical outdoor brand, is proud to introduce new, lightweight Insect Shield® shirts and pants that deliver unprecedented comfort and protection in the most…
FORLOH Appoints Nick Skally to Vice President of Marketing and E-Commerce
WHITEFISH, Mont. (March 3, 2022)/OUTDOOR SPORTSWIRE/- FORLOH, the 100% made-in-America technical outdoor brand, continues its growth trajectory in the US market with the appointment of Nick Skally to VP of Marketing and E-commerce. Skally brings…
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Forsake Selects Momentum Media PR as Agency of Record
(PORTLAND, OR, February 9th, 2022 )/OUTDOOR SPORTSWIRE/ – Forsake, makers of rugged and stylish waterproof footwear, hiking shoes, and sneaker boots has selected Momentum Media PR as its public relations agency of record. Momentum will…
ECCO Sko A/S Selects New CEO of ECCO USA
Bredebro, Denmark /OUTDOOR SPORTSWIRE/ – ECCO Sko A/S, a global leader in premium footwear, has appointed Tom Berry as President & CEO of ECCO USA. Berry assumes responsibility of this new role immediately. Commenting on…
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Momentum Media PR Hires Ingrid Malmberg as Agency Director
January 10th, 2022, Boulder, CO /OUTDOOR SPORTSWIRE/ – Momentum Media PR, a leading public relations and marketing agency in the outdoor, active lifestyle, natural products and travel markets, has appointed Ingrid Malmberg as Agency Director. A…
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FLATED Selects Momentum Media PR as Agency of Record
/OUTDOOR SPORTSWIRE/ – FLATED, the recently launched automotive accessory and outdoor gear brand bringing inflatable innovations to cars and trucks everywhere, has selected Momentum Media PR as agency of record. As participation in road trips, staycations,…
FLATED’s Air-Carrier brings more convenient, inflatable cargo space to automobiles everywhere
December 8th, 2021 (CARLSBAD, CA)/OUTDOOR SPORTSWIRE/ – FLATED, the recently launched automotive accessory brand bringing inflatable innovations to cars and trucks everywhere, is now shipping the new patent-pending Air Carrier, available in two space-saving sizes. …
American-made FORLOH introduces women-specific rain gear
WHITEFISH, Mont. (Dec. 1, 2021) /OUTDOOR SPORTSWIRE/ – The 2021-22 hunting seasons may have hit their peak, but FORLOH, the 100% made-in-America technical outdoor brand, continues to bring innovation to the market with the release of two…
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Introducing FLATED: Inflatable Automotive, Outdoor, and Pet Gear Set to Revolutionize Road Travel
(Carlsbad, CA) November 18th, 2021 /OUTDOOR SPORTSWIRE/ – As participation in road trips, staycations, car camping, overlanding, and outdoor adventure continue on a rapid rise, an entirely new company, brand and product is set to…
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Wagner Custom Offers Factory Ski Line Up
(Telluride, CO) /OUTDOOR SPORTSWIRE/ – Wagner Custom, the Telluride, Colorado-based makers of truly custom skis, is announcing the launch of a Factory line up for the 2021-2022 season. Known as the gold standard in custom…
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American-Made Hunt Brand, FORLOH, Teams Up With American Olympian, Scotty Lago
WHITEFISH, Mont. (September 1, 2021) — What does American snowboarder and Olympic medalist Scott Lago have in common with an American-made technical hunt apparel brand? A shared passion for the hunt and an appreciation for…
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Superfeet Introduces ADAPT™ Run Insole Family
FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles…
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Chasing the Sun with FORLOH: American-Made Warm-Weather Collection for Outdoor Enthusiasts
WHITEFISH, Mont. (July 28, 2021) — In time for the warmth and humidity, FORLOH, the 100% made-in-America technical outdoor brand, introduces SolAir, a brand-new collection of clothing designed to keep wearers cool and comfortable whether…
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FORLOH Announces Partnership with Powerhouse Couple Jon and Gina Brunson
WHITEFISH, Mont. (July 27, 2021) — FORLOH, the 100% made-in-America technical outdoor brand, welcomes Jon and Gina Brunson to the brand’s growing roster of professional and amateur personalities who share their passions for hunting, fishing and…
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FORLOH Shaves the Weight and Packs in the Technology with New AllClima Airalite 3L Jacket and Pants
WHITEFISH, Mont. (July 15, 2021) — Once again driving the industry forward with innovation, FORLOH, the 100% Made-in-America technical outdoor brand, expands into new categories with an extension to their award-winning AllClima Collection with the new…
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FORLOH Bags Pure Hunting Sponsorship for 2021
WHITEFISH, Mont. (June 22, 2021) — FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, announces the sponsorship of Pure Hunting, the popular hunting show…
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Superfeet Gets Supercharged: Westward Partners Leans in to Superfeet to Fuel Growth
FERNDALE, Wash. (June 17, 2021) – Superfeet, the global insole industry leader and innovator, is thrilled to announce the company has agreed to a partnership with private equity firm, Westward Partners. Effective immediately, Seattle-based Westward…
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Superfeet Celebrates Retail Partners with ‘Our Community Retail Award’
FERNDALE, Wash. (May 13, 2021) – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, is pleased to announce the finalists and winner of their first Our…
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FORLOH Takes Aim With Blitz Outdoors TV and Team Sponsorship in 2021
WHITEFISH, Mont. (April 28, 2021) —FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, proudly announces the sponsorship of Blitz Outdoors, one of the highest-rated…
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New Faces, New Places, New Year: Superfeet Announces 2021 Global Ambassador Team
FERNDALE, Wash. (February 24, 2021) – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, is pleased to announce their new 2021 Global Ambassador Team is now…
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Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally
FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have…
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ECCO Outdoor Adds Sales Force to Four More Key Regions
Londonderry, NH (November 23, 2020) – ECCO, the leading family-owned global footwear brand, has added sales rep groups in four key territories to further expand its business in the outdoor and athletic specialty category. Having recently appointed…
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ECCO Names Erik Walcott as Global Head of Specialty Sales
Londonderry, NH (November 11, 2020) – ECCO, the leading family-owned global footwear brand, has announced Erik Walcott as Global Head of Specialty Sales. Having previously worked with the leading premium footwear and leather company for…
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Iconic Style Meets New-School Tech: PMI’s Stanley Brand Launches the Legacy Series
SEATTLE, WA (October 15, 2020) –Stanley, a PMI Worldwide brand, announces the launch of the Legacy Series with QuadVac™ technology. Built for a lifetime of adventures, the new series offers an upgrade to its Classic legendary…
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Last Call for Entries: BOGS Design-a-Boot Contest Ends October 9th
Portland, OR (September 30, 2020) – BOGS, the footwear brand known for innovative materials and original prints, is issuing a final call for all creative adults and children to submit their original artwork for the…
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State-of-the-Art Design with Nature’s Toughest Material: PMI’s Stanley Brand Introduces the Titanium Series
SEATTLE, WA (September 8, 2020) – Stanley, a PMI Worldwide brand, is launching its most premium, lightweight drinkware, the all-new Titanium Series with TiVac™. The series infuses the brand’s pioneering double-wall vacuum insulation with nature’s…
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ECCO Outdoor Honored with German Design Award for Two Key 2021 Footwear Styles
Londonderry, NH (September 1, 2020) ECCO, the leading family-owned global footwear brand, has been recognized by the German Design Award for two key styles. The BIOM 2.0 trail shoe and the EXOWRAP all-terrain sandal have…
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BOGS° Footwear Introduces Fresh Styles, Expanded Collection and New Partnerships for Spring 2021
Portland, OR (July 21, 2020) – BOGS, the footwear brand known for innovative materials and original prints, plans to introduce a new backyard boot for men as well as a casual collection for women and…
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ECCO USA Offers Exclusive to Outdoor Specialty Retailers: New X-TRINSIC Water Sandal
Londonderry, NH (July 20, 2020) – In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021.…
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Superfeet Worldwide Expands PPE Production Capacity for Medical Facilities Nationwide
FERNDALE, Wash. (April 29, 2020) — With an original mission to help their local community hospitals and healthcare workers, Superfeet and sister company Flowbuilt Manufacturing successfully produced and delivered 42,000 PAPR hoods to hospitals in the…
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Superfeet Worldwide Announces Relief Efforts for Specialty Retail Partners
FERNDALE, Wash. (April 14, 2020) – For more than 40 years, Superfeet has lived by this truth: “People first – together we are more than a company, we are a community,” which is why the…
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Superfeet to Produce 30,000 Respirator Masks for Local Healthcare Workers and Hospitals
FERNDALE, Wash. (March 31, 2020) — A week after a national announcement opening their doors to help those needing access to personal protective equipment (PPE) to combat the COVID-19 pandemic, Superfeet and sister company Flowbuilt Manufacturing…
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Superfeet Worldwide Responds to COVID-19 by Offering 3D Printing Capabilities
FERNDALE, Wash. (March 24, 2020) — As the COVID-19 pandemic continues to spread across the country and place immense strain on the already overextended US healthcare system, Superfeet has opened their doors to help those…
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Momentum Media PR Announces Virtual Media Event Series for Spring 2020 and Beyond
Boulder, CO – March 17th, 2020 – Boulder-based Momentum Media PR will host a series of virtual media events targeted at both core outdoor and broad-based media and influencers, kicking-off and rolling out for spring…
Superfeet Celebrates Giving on “International Day of Awesomeness”
FERNDALE, Wash. (March 10, 2020) –Superfeet, a 100% employee-owned company, continues to build on its commitment to make a positive difference in people’s lives. Each year, the company donates 1% of sales and more than…
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Superfeet Secures New Balance License Agreement
FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as…
Made for the Mountains and Beyond: Darn Tough Vermont® Debuts Fall 2020 Collection
Northfield, VT. (January 14, 2020) – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With…
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Perfecting the Pour Over. Stanley Introduces New Pour Over and Camp Mug Collection for Fall 2020
SEATTLE, WA (January 7, 2020) – There’s something about drinking coffee in the great outdoors that just makes it taste better. It’s not the overly-complicated drink order shouted into a drive-thru window, but rather a…
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ECCO Awarded Popular Science ‘Best of What’s New’ Award for DriTan™
Londonderry, NH (December 6, 2019) – ECCO, the leading family-owned global footwear brand, proudly announces their DriTan™ technology has been awarded Popular Science’s Best of What’s New award for 2019. DriTan, the revolutionary new technology…
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Superfeet Doubles-Down on Employee-Owner Giving with 2019 Giving Fair
FERNDALE, Wash. (September 24, 2019) – Superfeet, a 100% employee-owned company, continues its quest of making a positive difference in people’s lives by shaping a strong foundation. On Thursday, September 26, the company will host…
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Darn Tough Vermont®, World’s Toughest Sock, Continues to Support World’s Toughest Athletes as Official Sponsor of Spartan in 2019, 2020
Northfield, VT. (July 30, 2019) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the…
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Find Your Tough: Darn Tough Vermont® Debuts New Athletic Category for Spring 2020
Northfield, VT. (July 1, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, takes aim at the growing number of multi-sport, cross-training athletes with their new Athletic line. Influenced…
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Darn Tough Vermont® Appoints Matthew Jacobs to Sustainability Manager
Northfield, VT. (June 14, 2019) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has hired Matthew Jacobs to its first-ever role dedicated entirely to sustainability. As Sustainability Manager,…
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Doubling Down on Innovation: Superfeet Announces Acquisition of RSscan International
FERNDALE, Wash. (June 13, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the company has acquired RSscan International, the leader in movement analysis…
Tesla. Edison. Stanley. Spirit of the “Human Patent-Making Machine” Endures
SEATTLE, WA (June 12, 2019) –When he created the world’s first all-steel vacuum-insulated bottles, William Stanley Jr. single handedly changed the way the world enjoys their drinks of choice. Perhaps one of the greatest inventors…
Work, Play and Live Better With the BOGS° Spring 2020 Collection
Portland, OR (June 10, 2019) – BOGS° Footwear, the brand known for innovative technology and original prints, builds on the success of its Sweetpea and Sauvie styles with the launch of its new Spring 2020…
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BOGS° Footwear Launches ‘Reuse a Boot Program’ to Benefit Outdoor Education
Portland, OR. (May 28, 2019) – A parent favorite across the country, BOGS° Footwear, known for footwear offering all-day comfort and durability regardless of the weather, has announced a plan to give new life to…
Darn Tough Vermont® Names New Chief Technology Officer and Director of Human Resources
Northfield, VT. (May 13, 2019) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is proud to announce the appointment of Jim Decker as Chief Technology Officer and John…
Act Fast! Help GO Comfort Recognize Educators Nationwide on Teacher Appreciation Day
FERNDALE, Wash. (April 25, 2019) – After outfitting over 2,000 teachers and school staff members in their hometown last year in honor of Teacher Appreciation Day, GO Comfort is taking their mission to celebrate these…
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One Up Your Recovery Game with New Superfeet Aftersport Slides, Available Now
FERNDALE, Wash. (April 23, 2019) – Superfeet, the industry leader in underfoot shape and support for more than four decades, announces the debut of the Superfeet® Aftersport™ slides available now at 140 retail locations nationwide…
Darn Tough Vermont Earning its Name with Best in VT Award
Northfield, VT (April 18, 2019) – The Green Mountain state will soon become synonymous with socks, along with cheese or ice cream, as Darn Tough Vermont is again recognized by the Vermont Business Magazine (VBM)…
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Mustang Survival Waterlife Fund Celebrates World Water Day 2019
Burnaby, BC – Mustang Survival®, the North American brand renowned for innovative solutions for the most demanding marine environments, is celebrating the United Nations international observance of World Water Day, March 22, 2019 on the…
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Superfeet Gives Consumers Access to Expert Advice With All New Wellness Panel
FERNDALE, Wash. (March 19, 2019) – Why recover when you could re-energize? Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the debut of the Superfeet…
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Got Bass? Mustang Survival Gives Front-Row-Seat Access to 2019 Bassmaster Classic
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, will once again be onsite for the 2019 Bassmaster Classic presented by DICK’S Sporting Goods, in…
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Volumental and Superfeet Announce a Partnership to Bring Footwear Personalization to Volumental’s 3D Scanning Retail Solution
Volumental today announces an expansion of its retail experience with on-demand personalized footwear from Fitstation by HP. Volumental, a 3D scanning and footwear recommendation software company is adding the capabilities of Fitstation, a personalized footwear…
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Darn Tough Vermont® Brings the Fun While Still Nailing the Fit for Fall 2019
Northfield, VT. (January 30, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is serving up a Fall 2019 collection that marries the serious business of sock functionality…
Turtle Fur’s 2019 Collection Warms Heads and Hearts of Fans with Expanded Project Warmth
Morrisville, VT (January 24, 2019) – For over 35 years, Turtle Fur has been the leader in outdoor, snow sports and lifestyle markets for headwear and accessories. Located in the shadows of Vermont’s highest peak,…
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Turtle Fur Takes Steps to Reduce Environmental Impact of eCommerce
Morrisville, VT, (January 22, 2019) – Turtle Fur, the leading headwear and accessories brand in the outdoor and snow sports industries for 35 years, is joining a pilot program with Limeloop reusable shippers. Limeloop created…
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No Motor, No Support, No Problem! Mustang Survival Partners with Race to Alaska
Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, announces its sponsorship of the 2019 Race to Alaska (R2AK), a competition with one simple rule,…
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Just Doing What BOGS° Do
Portland, OR. (January 3, 2018) – BOGS° Footwear, known for footwear offering all-day comfort and durability regardless of the weather, announces a new Fall 2019 line that brings a fresh spin to their classic footwear…
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Darn Tough Vermont Warming More Than Just Feet This Season with Vermont Foodbank
Northfield, VT. (December 14, 2018) – For the second year, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has donated 100% of their profits from online sales on…
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Trigger-Action Travel Mugs: PMI’s Stanley Brand Keeps Coffee Hot in the Most Durable Travel Mug Yet
SEATTLE, WA (November 27, 2018) – The toughest travel mug collection is ready for gifting for Fall 2019. Brought to you by PMI’s Stanley brand, the inventor of double wall steel vacuum insulation, the new…
Turtle Fur Partners with Pearl’s Customer Data Platform to Evangelize Customer Obsession
Morrisville, VT, (November 9, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announces a new innovative partnership with Pearl. Pearl, a Customer Database Platform…
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Darn Tough Vermont Appoints APEX Outdoors Sales to Southern Territory
Northfield, VT., Sock Capital of the World (November 5, 2018) — Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, proudly announces that effective immediately Apex Outdoor…
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Sock Capital of the World
Northfield, VT. (October 22, 2018) – Home to the industry leader, Darn Tough Vermont, Cabot Hosiery Mill honored their 40 years of dedication to the Northfield community and to outfitting feet with premium socks worldwide…
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Darn Tough Vermont Announces VP of Product Design and Development
Northfield, VT. (October 4, 2018) — Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the promotion of Lyn Feinson to VP of Product Design…
Pacific Market International Names New CEO and New Sales Leadership
SEATTLE, WA (October 1, 2018) – After 35 years at the helm, Pacific Market International (PMI) founder Rob Harris is proud to announce Bob Keller’s appointment as the new Chief Executive Officer. Effective immediately, Keller…
No Such Thing as Bad Weather with New Reima Fall / Winter 2018 Collection for the US
Vantaa, Finland (September 24, 2018) – As summer comes to an end and children head back to school, don’t let their spirit of exploration and adventure be limited to the indoors. With Reima, the world’s…
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Superfeet Fall 2018 Footwear Collection Lands On-Shelf and Online
FERNDALE, Wash. (August 29, 2018) – Following several successful seasons, Superfeet footwear continues to bring head-turning styles to an industry that it’s turning inside out, literally. By building their shoes from the inside out and…
Connelly Skis Acquires Assets of North Sports, Inc. DBA Aquaglide
Lynnwood/White Salmon, Washington, U.S.A – Connelly Skis announced today that they have signed a purchase agreement to acquire substantially all the assets of North Sports, Inc., a leading producer of commercial inflatable waterparks, inflatable kayaks, standup…
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Brooke Kaplan Joins Darn Tough Vermont as Director of Marketing
Northfield, VT. (August 9, 2018) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the appointment of Brooke Kaplan as Director of Marketing. Kaplan began…
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Reima Names Momentum Media PR as Agency of Record
Boulder, Colo. (July 19, 2018) – Reima, the world’s leading premium performance wear brand for active children, announces Momentum Media PR as the US agency of record, effective immediately. Sold in 37 countries worldwide, the…
ECCO Outdoor Spring 2019 Collection Unveiled at Summer Outdoor Retailer
Londonderry, NH (July 19, 2018) – ECCO, the leading family-owned global footwear brand, proudly introduces new additions to the multi award-winning Outdoor collection at the upcoming Summer Market Outdoor Retailer trade show (booth #42007), July…
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More Machines, New Employees and More Socks: Darn Tough Vermont in Familiar Territory
Northfield, VT. (July 18, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is keeping up with the ever-increasing consumer demand with the purchase and installation of…
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BOGS° Unveils Spring 2019 Collection at Outdoor Retailer Summer Market
Portland, OR. (July 17, 2018) – BOGS° Footwear, the brand known for innovative technology and original prints, proudly debuts a new spring line that will keep wearers comfortable and dry so they can stay focused…
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Mustang Survival Delivers Confidence with New 2019 Collection at ICAST
Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, introduces new 2019 apparel and outerwear at this month’s ICAST trade show (booth #3813) in Orlando,…
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Mustang Survival Begins Rolling Out PFDs Approved Under New Harmonized Standard
Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is pleased to announce the company is beginning to introduce PFDs to the market that meet…
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Check and Inspect: Mustang Survival Encourages PFD Maintenance for National Safe Boating Week
Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, has created a comprehensive Guide for PFD Inspection and Maintenance (available for download) for recreational boaters…
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Flowbuilt Manufacturing, World’s First Mass Customization Footwear Facility, Opens Its Doors in the USA
FERNDALE, Wash. (May 21, 2018) – Bringing together world-class partners, state-of-the-art technologies and equipment, and cutting-edge vision, Flowbuilt Manufacturing, is solving for manufacturing demands today, while future proofing for business and retail needs of tomorrow.…
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Darn Tough Vermont voted ‘Best Vermont Made Product”
Northfield, VT (May 14, 2018) – With a mission to design and manufacture the world’s best socks, Darn Tough Vermont is honored to announce the brand has been recognized by the Vermont Business Magazine (VBM)…
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Superfeet Redefines Company Mission to Make Way for the Future
FERNDALE, Wash. (April 24, 2018) – As industry and consumer demands change, Superfeet demonstrates how a brand, more than four decades old, increases relevance over time while staying true to its roots and culture by…
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Spartan Finds Its Tough – Darn Tough Vermont Named Official Sock, Spartan, U.S.
Northfield, VT (April 13 2018) – Darn Tough Vermont is now the Official Sock of Spartan U.S. Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the…
ECCO EXOSTRIKE™ DYNEEMA Edition Lands at Select Retail Stores in Limited Release
Londonderry, NH (April 11th, 2018) – Bringing street style and modern, mountain utility together with sleek design and technical performance, ECCO’s new award-winning EXOSTRIKE™ DYNEEMA® edition will be available in a limited release this week.…
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Darn Tough Vermont Earns Prestigious BACKPACKER Magazine 2018 Editors’ Choice Gold Award
Northfield, VT. (March 28, 2018) – Long praised for their ideal mix of comfort, durability and fit, Darn Tough Hiker Boot Sock Cushion socks have been awarded the most prestigious award in the outdoor industry:…
Mammut Announces Transition in Leadership for North America
Williston, VT (March 27th, 2018) –Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, announces today a transition in its North American leadership, appointing Joe Prebich as managing director of Mammut North…
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Growing Growth
Northfield, VT. (March 6, 2018) – With a focus on ways to strengthen the Vermont economy, Governor Phil Scott visited Northfield-based Darn Tough last week to talk business, and more specifically, socks. The fastest-growing American…
Turtle Fur supports brick-and-mortar specialty retailers through partnership with Locally
Morrisville, VT, (March 1, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product…
Turtle Fur Debuts 2018 Collection with On-Trend Styles for Everyday Adventures
Morrisville, VT, (February 28, 2018) – For over 35 years, Turtle Fur has been a leader in the outdoor, snow sports and lifestyle market for headwear and accessories. Located in the shadows of Vermont’s highest…
ECCO EXOSTRIKE™ Wins ISPO Outdoor Gold and Scandinavian Outdoor Awards
Leading a new hybridization trend in outdoor footwear, ECCO introduces its EXOSTRIKE collection for Fall 2018, bringing street style and modern, mountain utility together with sleek design and technical performance. At the pinnacle of the…
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Across Categories, Mammut Product Innovations Sweep Up Four ISPO Awards
Williston, VT (February 9th, 2018) – Mammut, the Swiss-quality leader in alpine gear and apparel, has been recognized for four outstanding new product innovations in the 2018 ISPO awards, including the prestigious Gold award for…
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BOGS° Footwear Steps Up Work Collection with New Styles
Portland, OR. (January 23, 2018) – BOGS° Footwear, the brand known for innovative technology and comfort, is growing its presence in the Work market with several new collections in 2018. The Foundation, Bedrock and Pillar…
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Darn Tough Vermont Continues to Inhale Market Share with 27% Growth Year over Year
Northfield, VT. (January 22, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance, outdoor and lifestyle socks, finishes off its 33rd straight quarter with double digit growth, exceeding the company’s goals…
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Mustang Survival Launches Leading-Edge Ratis™ Inflatable LPU
Bellingham, WA – Following five years of extensive collaborative research and development, Mustang Survival® proudly unveils their industry-leading Ratis™Inflatable LPU (life preserver unit) on display at the upcoming 2018 SHOT Show in Las Vegas (January…
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Mustang Survival Announces Delivery on U.S. Government Contract
Bellingham, WA – Mustang Survival®, the North American manufacturer of innovative solutions for the most demanding marine environments, proudly announces it has started delivering the Maritime Assault Suit System (MASS) and Lightweight Maritime Assault Suit…
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Darn Tough Vermont: Building Inside from what it Does Outside
Northfield, VT. (January 22, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, remains laser focused on category-specificity and addressing consumer specific needs in their new Fall…
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New Mammut Pro Team athlete: Sierra Blair-Coyle joins the climbing team
From January 2018 on Sierra Blair-Coyle is the newest member of the Mammut Pro Team Climbing alongside other outstanding athletes such as Jan Hojer, Jakob Schubert, Anna Stöhr and Juliane Wurm. Sierra is a very…
Match Made in Heaven: Stanley Brand Brings Ceramivac™ Technology to Beer and Spirits Category
SEATTLE, WA (January 10, 2018) – Following the successful debut of the smooth-fired, durable Ceramivac™ technology for spring, Pacific Market International’s (PMI) STANLEY brand is bringing the finish to its beer and spirits collection with…
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Get Out and Stay Out with BOGS° Fall 2018 Collection, Debuting at Outdoor Retailer + Snow Show
Portland, OR. (January 9, 2018) – BOGS° Footwear, the brand known for innovative technology and original prints, proudly introduces new styles for Fall 2018 that will get you outside, and let you enjoy staying outside…
Access Fund Will Sue Federal Government to Defend Bears Ears National Monument
Boulder, CO. December 6, 2017 – Access Fund, the national non-profit advocacy organization that protects America’s climbing areas, will take a legal stand against President Trump’s proclamation that orders a reduction of Bears Ears National…
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Doing Good at Darn Tough Vermont: Company Donates 100% of Profits from Giving Tuesday to Vermont Foodbank
Northfield, VT. (November 30, 2017) – With one in four people in Vermont struggling with hunger, Northfield-based sock company, Darn Tough Vermont, donated 100% of their profits from online sales during this past Tuesday, November…
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Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide
FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and…
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Darn Tough Adds More Muscle to Southeast Territory with New Sales Team
Northfield, VT. (November 21, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to welcome Decker and Associates to the team as the agency of record…
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With Massive Strides in Endurance and Run, Darn Tough Remains on Pace for Record Holiday Season
Northfield, VT. (October 30, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, continues to outpace forecasts with profound growth across all categories. The brand claims a…
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Mustang Survival Highwater and Pacifica Gear Haulers Shown at United States Sailboat Show
Burnaby, B.C. – With a 50-year obsession for quality, Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, introduces the Highwater™ and Pacifica collections – the brand’s newest…
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Chad DeJong Joins Darn Tough Vermont as Director of Quality and Continuous Improvement
Northfield, VT. (September 27, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has appointed Chad DeJong as Director of Quality and Continuous Improvement. As the Darn…
Turtle Fur Picks Up Momentum Media PR as Public Relations Agency of Record
Boulder, Colo. (September 7, 2017) – Turtle Fur, makers of headwear and accessories in the outdoor, snow sports, and lifestyle markets for more than 35 years, announces Momentum Media PR as the brand’s agency of record,…
Outdoor Participation Rate Reaches 48.8%
Nearly half of all Americans over the age of six, or 48.8% of the US population, participated in outdoor recreation at least once in 2016. That equates to a total of 144.4 million people –…
Four Leading Outdoor Organizations Pledge their Support for the 2017 Outdoor Nation Campus Challenge
August 14, 2017 – (Washington DC) – Outdoor Nation, a national initiative that connects college students and their communities to the outdoors, today announced that four preeminent outdoor-oriented organizations have pledged their support for the…
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Outdoor Foundation Selects 2017 Paddle Nation Project Grant Recipients
This year 1,895 people will have the opportunity to explore America’s waterways, thanks to Outdoor Foundation’s Paddle Nation Grant Program, which connects youth with their local waterways through recreational paddling. Eleven community-based projects from 11…
OMEALS Introduces New Homestyle Meals, Unveils New Packaging
Pembroke Park, Fl. (July 25th, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel, is introducing new flavors and smarter packaging this…
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These BOGS° were made for doing, and that is just what they will do
Portland, OR. (July 24, 2017) – For spring 2018 BOGS° Footwear, the brand known for innovative technology and original prints, continues to deliver on their promise of comfort, with several new styles for both men…
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Technically You: Superfeet Boldly Steps Into Customization with ME3D Insoles
FERNDALE, Wash. (July 24, 2017) – Beginning this summer, Superfeet is going after a new market opportunity – a market of one. Introducing ME3D insoles, engineered with one person in mind – you. ME3D insoles…
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More than 25 Industry Leaders Sign Up to Sponsor the 2017 Outsiders Ball
Washington, DC (July 21, 2017) —The Outdoor Foundation, charitable arm of Outdoor Industry Association, is proud to announce that more than 25 sponsors have signed up to support the 2017 Outsiders Ball, which will be held on Tuesday,…
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Darn Tough Vermont Obliterates Forecasts with Double Digit Growth in Second Quarter
Northfield, VT. (July 20, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, announces a 24 percent growth in the recent second quarter, year-over-year. Accounting for the…
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Best of Both Worlds: Superfeet Announces Spring 2018 Collection, Naturally Technical
FERNDALE, Wash. (July 20, 2017) – Building on the successful debut of their first-ever footwear collection this past year, Superfeet proudly unveils the spring 2018 footwear assortment at this month’s Summer Market Outdoor Retailer trade…
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From Assessment to Action: Outdoor Industry Sustainability Leaders Gather for Annual Sustainability Insights Conference
BOULDER, Colo. (July 20, 2017) – Outdoor industry sustainability professionals will gather in Salt Lake City on Tuesday, July 25, for the annual Outdoor Industry Association Sustainability Insights Conference. Launched three years ago to supplement…
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The Outdoor Foundation Thanks Utah for 20 Years of Outdoor Retailer With Parks4Kids Utah Projects
BOULDER, Colo. (July 19, 2017) – For the last 20 years, the Salt Lake City, Utah, community has welcomed the outdoor industry as we conduct our business in and around the Outdoor Retailer winter and…
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The OIA Industry Lunches Return to Outdoor Retailer Summer Market
Boulder, Colo. – OIA announces their Industry Lunches: The Launch of the 50 State Recreation Economy Reports, Living Your Brand and Designing With Repair in Mind; as well as the full schedule of Outdoor University…
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Speaker Roster Announced for This Land is Our Land March for Public Lands at Outdoor Retailer Summer Market in Salt Lake City
BOULDER, Colo. (July 18, 2017) – The Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance announced the speaker lineup for the This Land Is Our Land March for Public Lands on July 27…
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Peter Kennedy Joins Darn Tough Vermont Team as Senior Sales and Demand Analyst
Northfield, VT. (July 10, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is happy welcome its newest team member, Peter Kennedy. Peter joins the company as…
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Mustang Survival Celebrates 50 Years of Commitment to the Ultimate Experience on the Water
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, celebrates fifty years of keeping people dry and safe in and around the water. From humble…
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Outdoor Industry Association Announces Incoming Board Members
BOULDER, Colo. (June 7, 2017) – Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, is proud to announce three newly elected board members today. The following directors will officially take or return to their seats at…
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Nova Scotia Fishermen’s Association Relies on Mustang Survival as Part of Major Safety Investment
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is pleased to announce that the Gulf Nova Scotia Fleet Planning Board (GNSFPB) has made another…
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PMI Stanley Brand Builds U.S. Sales Team
SEATTLE, WA (May 25, 2017) – Continuing to see exceptional growth in multiple categories, Pacific Market International’s (PMI) STANLEY brand proudly announces several exciting updates to the U.S. sales team including the appointment of Dave…
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Darn Tough Announces Professional Ambassador Program, Team DTV
Northfield, VT. (May 23, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, unveils the brand’s new professional ambassador program, Team DTV, welcoming 15 athletes and ardent…
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Superfeet Announces Chuck Sanson as New Director of Business Development
FERNDALE, Wash. (May 16, 2017) – Superfeet, leaders in custom fit insoles, comfort footwear, and the world’s first foot-scanning and footwear recommendation platform, is adding to its executive team, with Chuck Sanson appointed as Director…
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Mustang Survival EP Ocean Racing Collection Receives Gold A’ Design Award
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is pleased to announce that the brand’s EP Ocean Racing Collection has earned a Gold A’…
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OIA Skip Yowell Future Leadership Academy Announces Capstone Projects for Class of 2017
BOULDER, Colo. – The Outdoor Industry Association (OIA) announces capstone projects for the 2017 Skip Yowell Future Leadership Academy (SYFLA) class. SYFLA is an immersive leadership experience for the next generation of outdoor industry ambassadors and game-changers. This year’s class…
Outdoor Industry Association Releases The Outdoor Recreation Economy Report
WASHINGTON, D.C. – April 25, 2017 – Outdoor Industry Association (OIA) today released The Outdoor Recreation Economy report, the largest and most comprehensive report of its kind that captures the power of a vast economic…
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Darn Tough Vermont Maintains Momentum, First Quarter Revenue Up 28 Percent
Northfield, VT. (April 20, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is proud to announce that its multi-quarter growth run continues with first quarter revenue…
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Mustang Survival Celebrates at Bassmaster Classic with Mike McClelland
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, will be on hand at this month’s 2017 Geico Bassmaster Classic presented by DICK’S Sporting Goods…
Access Fund Announces 2016 Sharp End Awards
March 7, 2017. Boulder, CO – Access Fund, the national advocacy organization that protects America’s climbing, is honored to present its 2016 Sharp End Awards to an amazing group of volunteers and activists who stand out…
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OMEALS Expands Headquarters to Accommodate Continued Explosive Growth
Pembroke Park, Fl. – In response to tremendous recent company growth and an anticipated increase in consumer demand, OMEALS – the premium outdoor food brand with self-heating, fully cooked meals and snacks that require no stove or fuel…
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Superfeet Announces New Senior Leadership Team as Brand Celebrates 40th Anniversary
During 40 years of innovating, producing and selling a heritage collection of insoles, Superfeet has successfully launched six new product categories, three major technology alliances and announced the world’s first foot-scanning and footwear recommendation platform. Showing no…
Club Ride Apparel Launches Tees for Trails Program
Sun Valley, Id. (February 21, 2017) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, is excited to announce its Tees for Trails program. Every year, starting…
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OIA Board Member Companies Encourage the Industry to Attend Outdoor Retailer
February 10, 2017 Dear Outdoor Industry Colleagues, We applaud OIA members such as REI, Ibex and The North Face and their call for industry unity by attending Outdoor Retailer this July while we work to find a more suitable venue…
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Superfeet Finds Perfect Fit with Momentum Media PR as Public Relations Agency of Record
Boulder, CO (February 8, 2017) – Superfeet, the leading insole brand with 80% market share in the active lifestyle and outdoor markets, announces Momentum Media PR as the brand’s agency of record, effective immediately. Celebrating their 40th anniversary in 2017, the…
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Outdoor Industry Association Diversifies and Upgrades Membership Benefits for 2017
BOULDER, Colo., (February 8, 2017) – Culminating months of listening to and learning from long-term, new and prospective members, Outdoor Industry Association (OIA) is proud to announce a new suite of member benefits designed to provide greater value…
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Superfeet First-Ever Footwear Collection Now Shipping; Now Taking Orders for Fall 2017
Ferndale, WA – With 40 years experience perfecting the fit, shape and comfort of footwear with their industry-leading insoles, Superfeet is now employing that expertise in their first-ever footwear collection for men and women. Hitting shelves now, Superfeet…
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Outdoor Industry Association Announces Member Benefits to Support Sustainable Business Innovation
BOULDER, Colo. — Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor industry, is proud to announce an enhanced suite of member benefits related to sustainable business. These benefits underline OIA’s commitment to responsible…
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Despite Mild Winter, Darn Tough Vermont Scores Double-Digit Annual Growth
Northfield, VT. – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, announces 2016 annual earnings and continues devouring market share with double-digit growth. After a slow first and second…
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Mustang Survival Launches 50th Anniversary Celebrations at Vancouver International Boat Show
Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is kicking off its 50th anniversary celebrations at the Vancouver International Boat Show on Thursday, January 19. The celebrations include…
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Fall 2017 PMI’s Stanley Collection: Century of Know-How Meets Modern and Future Innovative Design
SEATTLE, WA (January 17, 2017) – Following the successful debut and overwhelmingly positive retailer response to the all-new Master Series collection, Pacific Market International’s (PMI) STANLEY brand recently unveiled new additions to the series during Winter Market Outdoor Retailer trade…
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OMEALS Earns ‘2016 Gear of the Year’ Award from Gear Junkie
OMEALS, the premium outdoor foods brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, earned the ‘2016 Gear of the Year’ award from Gear Junkie, recognized as one…
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Mustang Survival Debuts New Sentinel Series Dry Suits at SHOT Show
Bellingham, WA – Mustang Survival®, the North American manufacturer of innovative solutions for the most demanding marine environments, will be debuting several new pieces of gear and apparel at this year’s SHOT (shooting, hunting and outdoor trade)…
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Leading by Example: Outdoor Industry Association Shines a Light on the Industry’s Collaborative Spirit and United Strength
From technology to fashion, markets have long been taking cues from the outdoor industry – resulting in the prevalence of wearable fitness trackers and the popularity of athleisure apparel. The industry is once again leading…
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Stepping Up for Sustainability: Sustainability Working Group Awardees Honored and New Committee Members Announced
BOULDER, Colo. (January 10, 2017) — A group of leading outdoor industry companies are being recognized for their commitment to the industry’s sustainability efforts through their involvement in the OIA Sustainability Working Group (SWG). Ten years ago at Outdoor…
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Sacrifice Nothing: Darn Tough Vermont Fall 2017 Collection is Equally Luxurious and Durable
Northfield, VT. (January 6, 2017) – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, continues to lead the category with smart design and innovative construction as seen in the…
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OMEALS Continues to Increase US Distribution with New Big Rock Sports Partnership
Pembroke Park, Fl. (January 6, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, proudly announces a new partnership with Big Rock Sports,…
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Outdoor Foundation Announces Leadership Transition
WASHINGTON, D.C. (January 5, 2017) – The Outdoor Foundation board of directors announced today that the Foundation’s Executive Director, Chris Fanning, is resigning to become the Natural and Historical Resources Chief for Prince George’s County (located just…
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Rumney’s Final Frontier Permanently Protected
Rumney Climber’s Association (RCA) and Access Fund are excited to announce they have completed the second phase of protecting Rumney’s Northwest Crags (aka the Final Frontier). In just under a year, the climbing community rallied…
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Beth Jensen Promoted to Senior Director of Sustainable Innovation for Outdoor Industry Association
BOULDER, Colo. (January 4, 2017) — Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, is pleased to announce that Beth Jensen has been promoted to senior director of…
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Class of 2017: Skip Yowell Future Leadership Academy Welcomes New Participants and Guides
BOULDER, Colo. (January 4, 2017) – The Outdoor Industry Association (OIA) extends a special welcome and congratulations to the newest participants and mentors of the Skip Yowell Future Leadership Academy (SYFLA). Following a successful pilot year, the new class…
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Celebrating 15 Years: Bogs Footwear Keeps You Comfortable In Every Situation
Portland, Or. (January 3, 2017) – BOGS, the Portland-based footwear brand known for their innovative patterns, comfort technology, and 100% satisfaction guarantee, reimagines winter with styles designed for doing. With approximately 60% new styles for men, women,…
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Celebration, Inspiration, Declaration: Outdoor Industry Association Marks Multiple Milestones During Outdoor Retailer Winter Market 2017
BOULDER, Colo. (January 3, 2017) — This month’s Outdoor Retailer Winter Market 2017 will play host to the commemoration of several milestones for Outdoor Industry Association’s Sustainable Business Innovation department. The Sustainability Working Group (SWG) celebrates its 10-year…
From Feast to First Aid, Omeals Continues to Innovate Outdoor Food Category in 2017
Pembroke Park, Fl. (January 3, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, continues to lead with innovation in 2017. Already…
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OMEALS Earns ‘2016 Gear of the Year’ Award from 50 Campfires
Pembroke Park, Fl. (December 21, 2016) – OMEALS, the premium outdoor foods brand with self-heating, fully cooked home-style meals and snacks, was awarded the ‘2016 Gear of the Year’ by 50 Campfires, a publication dedicated to outdoor recreation.…
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Joel Makower, Renowned Business Visionary, Sustainability Expert and Chairman of GreenBiz to Keynote Outdoor Industry Association Industry Breakfast
(Boulder, Colo.) December 8, 2016 – Ahead of next month’s Outdoor Retailer Winter Market trade show, Outdoor Industry Association (OIA), the trade association and force for the outdoor industry, releases their schedule of events and seminars. From understanding new…
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REC Act Passed in Senate; Headed to President’s Desk for Signature
In a Monday evening unanimous and bipartisan vote, the United States Senate has passed the Outdoor Recreation Jobs and Economic Impact Act. The Outdoor REC Act passed the U.S. House of Representatives two weeks ago, also…
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Darn Tough Vermont Names John “JT” Thoubboron New Director of Customer Service
Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, welcomes John “JT” Thoubboron to the team as the new Director of Customer Service. After nearly 30 years…
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Mustang Survival Exhibiting Award-Nominated Gear at Marine Equipment Trade Show
Bellingham, WA – Mustang Survival®, the North American manufacturer of innovative solutions for the most demanding marine environments, joins a prestigious list of brands exhibiting at this year’s Marine Equipment Trade Show (METS) in Amsterdam (Canada Pavilion, booth…
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Darn Tough Vermont Stockpiles Market Share – Up 22%
Northfield, VT. (October 20th, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, continues to acquire market share through aggressive growth in multiple categories. With…
Jackson Hole Mountain Resort Selects Mammut’s Avalanche Airbag 3.0 Packs for Ski Patrol Fleet
Williston, VT (October 20, 2016) – Mammut, the Swiss quality providers of alpine gear and apparel, and makers of the world’s most advanced avalanche airbag packs, are partnering with Jackson Hole Mountain Resort (JHMR) as the official airbag pack…
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OIA’s Future Leadership Academy Honors Outdoor Legend Skip Yowell
Marking the year anniversary of his passing, the Outdoor Industry Association (OIA) honors Skip Yowell and his incredible impact on the outdoor industry through his namesake’s program, the Skip Yowell Future Leadership Academy. In August, the first Skip…
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Access Fund and AAC Announce 2016 Anchor Replacement Fund Grant Awards
October 12, 2016. Boulder, CO. The Access Fund and American Alpine Club are pleased to announce the 2016 Anchor Replacement Fund grant awards. Now in its second year, the Anchor Replacement Fund was launched to address…
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Access Fund Celebrates 25 Years of Climbing Advocacy
Boulder, CO October 12, 2016 – Access Fund has joined forces with longtime partner Patagonia to celebrate 25 years of climbing advocacy. The Access Fund Anniversary Celebration will take place on October 22 in Westminster, Colorado and includes…
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Mustang Survival Debuts First U.S. Coast Guard-Approved Racing Personal Flotation Device
Bellingham, WA – Mustang Survival, the North American manufacturer of innovative solutions for the most demanding marine environments, proudly unveils the all new EP38 Inflatable PFD at this week’s Annapolis Boat Show (Booth B57). As the only U.S. Coast Guard-approved race-compliant…
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OIA’s 2nd Annual Skip Yowell Future Leadership Academy Now Accepting Entries
(Boulder, CO) – Outdoor Industry Association (OIA), the leading trade association in the outdoor space, is accepting applications for the Skip Yowell Future Leadership Academy. Between September 20th and October 28th, the next generation of outdoor industry game…
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The Appalachian Mountain Club Leads the Charge to Help Protect Rumney’s Final Frontier
September 22nd, 2016 – Rumney, NH – Two local chapters of the Appalachian Mountain Club (AMC) announced today that they are stepping up to help The Rumney Climber’s Association (RCA) and Access Fund secure and preserve the…
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Jeremy Town Named Vice President of Finance and Operations for Outdoor Industry Association
(Boulder, Colo.) September 15, 2016 – Outdoor Industry Association (OIA), the trade association and voice for the outdoor recreation industry, is pleased to announce that Jeremy Town has joined the organization as vice president of finance and operations.…
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Access Fund Announces Second Round Grant Recipients for 2016
The Access Fund is pleased to announce that it has awarded $17,170 in the second round of the 2016 Climbing Conservation Grant Program. Each year the Access Fund awards up to $40,000 to local climbing…
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Outdoor Industry Association Launches New Sustainable Business Website Enhancements
(Boulder, Colo.) September 1, 2016 – Outdoor Industry Association (OIA) recently launched a new and enhanced sustainable business section on its website. Dedicated to providing information on priority sustainability topics, the enhancements and user-friendly format offer deep…
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OMEALS Now Available at Field & Stream Stores
Dania Beach, Fl. (August 31, 2016) – It will soon be easier to find and buy OMEALS self-heating, fully cooked meals. The premium outdoor foods brand proudly announces a partnership with DICK’S Sporting Goods that will bring OMEALS Homestyle…
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Four Weeks and Counting: Outdoor Industry Association’s Rendezvous in Denver
(Boulder, CO) August 31, 2016 – Outdoor Industry Association (OIA) is excited to bring the 2016 Rendezvous to Colorado, home of OIA and a major hub for the outdoor industry and outdoor recreation from September 26 – 28, 2016. Registration is…
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OMEALS Earns ‘Best in Show’ from The Manual at Outdoor Retailer Summer Market
Dania, Fl. – OMEALS, the premium outdoor foods brand with self-heating, fully cooked meals and snacks, made quite a splash at this month’s Outdoor Retailer trade show, with buyers and media alike. The Manual, and online site…
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Denny Cove in Tennessee Preserved and Opened to Climbing!
Access Fund and Southeastern Climbers Coalition (SCC) are thrilled to announce that Denny Cove, a 685-acre parcel of land in eastern Tennessee, has been acquired and opened to climbing. This acquisition preserves a wild and…
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OMEALS Picks Up Momentum Media PR as Agency of Record
Boulder, Co. (August 1, 2016) – OMEALS, a premium outdoor foods brand with self-heating, fully cooked meals and snacks, has selected Momentum Media PR as its public relations agency of record. Starting immediately, Momentum will work with the OMEALS…
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Club Ride Apparel Lands Big Hit with New Spring 2017 Collection
Sun Valley, Id. (July 26, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, debuts their spring 2017 collection at the upcoming Summer Market Outdoor Retailer show…
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Embrace The Outdoors And Step Into Comfort With Bogs Footwear
Portland, Or. (July 27, 2016) – BOGS Footwear, known for their innovative technology and original prints, elevates their spring 2017 collection with a selection of multi-functional sandals and casual footwear, designed to embrace the outdoors in…
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Bogs Footwear Announces Recipients of Outdoor Education Program
Portland, Or. (July 26, 2016) – BOGS Footwear announces the recipients of the company’s Outdoor Education program – an initiative that donates 2% of bogsfootwear.com sales to fulfill scholarships and grants that remove financial barriers and provide kids with…
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Darn Tough Vermont Introduces New Spring 2017 Collection
Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, introduces new constructions, yarns, styles and designs in its fresh, new spring 2017 offering. From redefining the bike…
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Darn Tough Vermont Continues to Inhale Market Share
Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce it has again achieved high double-digit growth, this time during the second quarter of…
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Mustang Survival Debuts Spring 2017 Flotation at ICAST Trade Show
Bellingham, WA – Mustang Survival®, the manufacturer of inspired technical solutions for the most demanding marine environments, is excited to debut their spring 2017 line during ICAST (International Convention of Allied Sportfishing Trades), from July 13-15. Mustang Survival…
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Mustang Survival Debuts New Categories for Spring 2017 at ICAST Trade Show
Bellingham, WA – Mustang Survival®, the manufacturer of inspired technical solutions for the most demanding marine environments, is excited to debut their Spring 2017 Range during ICAST (International Convention of Allied Sportfishing Trades), from July 13-15, 2016. Mustang…
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PMI Stanley Brand Names Lisa Wood New Marketing Director
SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong…
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Bogs Launches 2% To Outdoor Education Program
PORTLAND, OR – October 20, 2015 – BOGS Footwear, known for innovative technology and original prints, is excited to announce its 2% to Outdoor Education program. Starting now, for every purchase on bogsfootwear.com, the company will donate…
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Access Fund Transfers Unaweep Cliffs for Local Safeguarding
Grand Junction, CO. October 19, 2015 – Access Fund, the national advocacy group that keeps climbing areas open and conserved, and the Grand Junction-based Western Colorado Climbers’ Coalition (WCCC) are pleased to announce the transfer of…
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Access Fund and American Alpine Club Announce First Round of Anchor Replacement Fund Grant Awards
October 14, 2015. Boulder, CO – The Access Fund and American Alpine Club are pleased to announce the first-ever grant round for the new Anchor Replacement Fund. During this round, we have awarded a total of…
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PMI’s STANLEY Classic Vacuum Growler Featured in OUTSIDE Winter Buyer’s Guide 2016
SEATTLE, WA (September 29, 2015) – OUTSIDE, America’s leading active lifestyle brand, has selected PMI’s STANLEY brand to be featured in their Winter Buyer’s Guide as among the best gear to have for the winter sports season. The STANLEY Classic…
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Mammut North America Hires Andrew D’Acquisto as North American Sales Director
Williston, VT (September 23, 2015) – Mammut, the Swiss quality providers of alpine gear and apparel, is excited to announce the hire of Andrew D’Acquisto as North American Sales Director. Andrew will drive the North American…
