All Posts by Dennyink.
Outdoor Participation Hits Record Levels for Ninth Consecutive Year
BOULDER, COLO [June 18th, 2024]/OUTDOOR SPORTSWIRE/ – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA), the longtime authority on outdoor participation research and data, released findings from their 2024 Outdoor Participation Trends Report. The…
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Montane Wins International Innovation Award for Second Consecutive Year
Ashington, UK /OUTDOOR SPORTSWIRE/ – UK-based high performance outdoor clothing and equipment brand, Montane, has announced that its Torren Jacket built using the brand’s innovative Petrichor technology, has been selected for a 2024 ISPO Award.…
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Senate Finance Committee Holds Hearing on Renewal of Generalized System of Preferences (GSP) and Additional Trade Preference Programs
WASHINGTON, D.C. (June 5, 2024)/OUTDOOR SPORTSWIRE/ – Senator Ron Wyden (D-OR), Chairman of the Senate Finance Committee, led an important hearing today on the renewal of the Generalized System of Preferences (GSP), a vital trade preference…
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Outdoor Foundation Unveils 2023 Annual Report Findings
BOULDER, CO (May 23rd, 2024) /OUTDOOR SPORTSWIRE/ – The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, eagerly released its annual report today showcasing 2023 impact data and highlights from its national Thrive Outside…
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Montane Secures bluesign® System Partner Status
ASHINGTON, ENGLAND (May 15th, 2024) /OUTDOOR SPORTSWIRE/ – British outdoor clothing and equipment brand, Montane, has gained bluesign® System Partner status, as part of the brand’s journey to reduce its environmental impact and increase transparency.…
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Atomic Announces 2024 North American Spring & Summer Testing Schedule
/OUTDOOR SPORTSWIRE/ – With snow continuing to fall across much of the west this week, Atomic is getting stoked for the upcoming ski camp season by today announcing its North American test schedule for spring…
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Outdoor Industry Association Announces Inspiring Education Lineup for Outdoor Retailer Summer 2024
BOULDER, CO (April 18, 2024)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt…
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Outdoor Industry Association (OIA) Applauds GSP Reform Act Successfully Passing House Committee
Wednesday, April 17, 2024 /OUTDOOR SPORTSWIRE/ – Following the successful House markup of the Generalized System of Preferences (GSP) Reform Act (H.R. 7986), Outdoor Industry Association (OIA) extends its full support to this pivotal legislation…
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Outdoor Industry Association Celebrates EXPLORE Act Passing the House of Representatives
BOULDER, CO /OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) proudly announces that the House of Representatives has passed H.R. 6492, the Expanding Public Lands Outdoor Recreation…
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Outdoor Industry Association Invites Brands to Join Finance and Business Operations Benchmarking Study
BOULDER, CO (April 4, 2024)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced a new Outdoor Brand Benchmarking Study, which focuses on key finance and…
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New Report Finds Outdoor Market Down in 2023, Expanding Market for Casual Products Drives Changes in Sales Mix
BOULDER, CO (March 19, 2024)/OUTDOOR SPORTSWIRE/ –A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released key insights from its new 2024 Outdoor Retail Sales Trends Report. Produced…
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New EVO BT Avalanche Transceiver Delivers Modern Performance and Intuitive Features
OREM, UTAH (February 22nd, 2024) /OUTDOOR SPORTSWIRE/ – ARVA, the well-known French producer of avalanche safety equipment, is proud to announce the arrival of its next generation avalanche transceiver, the EVO BT, designed with effective…
Montane builds on its ‘fast and light’ offering for SS24
WASHINGTON, England (February 13th, 2024) /OUTDOOR SPORTSWIRE/ – British outdoor clothing and equipment brand, Montane, has further strengthened its offering and reveals innovations in fast and light kit for SS24 with responsible developments in its…
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Atomic X Protect Our Winters Ski Giveaway
/OUTDOOR SPORTSWIRE/ – Deeply committed to driving the sport of skiing into the future, both through design innovation and increased sustainability efforts, Atomic has been gathering scientific data from lifecycle assessments and addressing the environmental…
Atomic Launches Shift2 – The Ultimate Freeride Touring Binding
/OUTDOOR SPORTSWIRE/ – The ultimate freeride touring binding, next-generation Shift2 integrates valuable athlete feedback to deliver greater stiffness, more power, improved shock resistance and better durability. Meticulously engineered for exploring far beyond the boundary and…
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Atomic Launches ’24/’25 Freeride Collection: Backland FR
/OUTDOOR SPORTSWIRE/ – Designed in collaboration with backcountry experts like Amie Engerbretson, Chris Rubens and Matthias Haunholder, the latest collection of Atomic Backland FR skis features a lower-impact construction that is meticulously crafted for more soulful skiing performance while being…
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Atomic Launches ’24/’25 Freeride Collection: All New Mavericks & Mavens
/OUTDOOR SPORTSWIRE/ – Offered in new width and length profiles for 24/25, the new Maverick and Maven models feature a powerful HRZN 3D tip reinforced with wood and more surface area for better float in…
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Atomic Launches ’24/’25 Freeride Collection: Meet the New Bent Family
/OUTDOOR SPORTSWIRE/ – Built for every style, freeride to freestyle, each ski in the Bent Family has unique performance characteristics intended to amplify the imagination and bring progressive, playful skiing to the mountains. New this season, the Bent…
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Outdoor Foundation Announces Lesford Duncan as Executive Director
BOULDER, CO (January 8th, 2024) /OUTDOOR SPORTSWIRE/ – Outdoor Foundation (OF), the philanthropic arm of Outdoor Industry Association (OIA), is proud to welcome Lesford Duncan, MPH, as its new Executive Director. Lesford joins the Foundation with over…
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New ARVA MINI15+ Avalanche Airbag Wins 2023 ISPO Award
OREM, UTAH (December 20, 2023) /OUTDOOR SPORTSWIRE/ – ARVA, the well-known French producer of avalanche safety equipment, is proud to announce the company has received the prestigious 2023 ISPO Award for its new MINI15+ avalanche…
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Montane Marks 30 Years of Progress
ASHINGTON, England (December 19th, 2023) /OUTDOOR SPORTSWIRE/ – The UK brand synonymous with fast and light, Montane, this year marks 30 years in the outdoor apparel industry and is working with its community to…
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Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation
BOULDER, CO (November 27, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable…
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Montane ‘Solution’ Jacket Wins 2023 ISPO Award
ASHINGTON, England (October 18th, 2023) /OUTDOOR SPORTSWIRE/ – As a global platform, the ISPO Awards recognize innovation in products and services throughout the sporting industry, honouring pioneers in the field. The Solution Jacket, which will…
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Outdoor Industry Association Announces Education Opportunities at Outdoor Retailer Winter 2023
BOULDER, CO (October 5, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its diverse lineup of education sessions at the Outdoor Retailer Winter show, held…
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Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action
Salzburg, [September, 2023]/OUTDOOR SPORTSWIRE/ – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry’s commitment to addressing climate challenges. The international congress, held on September 13th and…
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Eighth Montane Grand Traverse Mountain Run and Mountain Bike Events See Exciting Finish
ASHINGTON, England (September 15th, 2023) /OUTDOOR SPORTSWIRE/ – The Montane Grand Traverse Mountain Run and Mountain Bike races have seen Keegan Oldani and Logan Greydanus claim victory, as the events celebrated a successful eighth year.…
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Outdoor Industry Climate Action Corps Releases 2022 Impact Report
BOULDER, COLO /OUTDOOR SPORTSWIRE/ – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released the latest data from its 2022 Impact Report, summarizing the group’s objectives, methodology, results, and findings, as well as an…
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Outdoor Participation Grows for Eighth Consecutive Year
BOULDER, COLO [June 19, 2023] /OUTDOOR SPORTSWIRE/ – Today, the Outdoor Industry Association (OIA) and Outdoor Foundation (OF), longtime authorities on outdoor participation data, jointly released findings from the 2023 Annual Outdoor Participation Trends Report.…
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Outdoor Industry Association Launches Clean Chemistry and Materials Coalition to Guide Industry Away from Forever Chemicals
BOULDER, CO (June 14, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces the launch of its new Clean Chemistry and Materials Coalition (CCMC), a…
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Outdoor Industry Association Unveils Inspiring Education Line-up for Outdoor Retailer Summer 2023
BOULDER, CO (April 27, 2023)/OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced that it will present an inspiring lineup of education sessions and connection opportunities…
Montane Launches Spring Challenge with Strava
ASHINGTON, England (April 27th, 202)/OUTDOOR SPORTSWIRE/ – Launching in May, the Montane 30km Spring Challenge challenges Strava users far and wide to get outside and make the most of spring by completing a 30km distance over a…
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OIA Catalyzes Industry Leaders, Policy Makers and Local Community in Washington, D.C. for Expanding Outdoor Infrastructure, Equitable Access and Sustainability
BOULDER, COLO [April 17, 2023] /OUTDOOR SPORTSWIRE/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) will gather in our nation’s capital April 18-19, 2023, to galvanize outdoor…
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Success at the 25th Montane Grand Traverse from Crested Butte to Aspen
ASHINGTON, England. (April 13th, 2023) /OUTDOOR SPORTSWIRE/ – The 25th Montane Grand Traverse point-to-point ski race from Crested Butte to Aspen, CO concluded las week after seeing heavy snowfall and weather in the build up to…
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Outdoor Industry Association Partners with Climate Neutral to Accelerate Carbon Measurement
BOULDER, CO [March 28, 2023] /OUTDOOR SPORTSWIRE/ – Outdoor Industry Association (OIA) is proud to announce its latest partnership with Climate Neutral to make it easier for OIA members to measure their carbon emissions. By partnering with…
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Outdoor Industry Association Announces Kent Ebersole as New President
BOULDER, COLO [March 21, 2023] /OUTDOOR SPORTSWIRE/ – Outdoor Industry Association (OIA) Board of Directors has today named industry veteran Kent Ebersole as President of Outdoor Industry Association after serving seven months as the organization’s interim executive…
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Outdoor Industry Veteran, Brett Cardamone, Appointed as Trango’s New Brand Manager
Lafayette, CO (February 27th, 2023) /OUTDOOR SPORTSWIRE/ – Trango, the award-winning manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as Brand Manager. Cardamone brings 20 years of experience of…
Groundbreaking Outdoor Industry Study Sets Stage to Electrify Textile and Apparel Factories
BOULDER, CO [February 13, 2023] /OUTDOOR SPORTSWIRE/ – Burton, New Balance, Patagonia, REI Co-op, and Gore’s Fabrics Division (Gore) – five members of OIA Climate Action Corps – and OIA are pleased to release the results of…
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Atomic Releases Climate Impact Statement and Announces Global Partnership with Protect Our Winters
/OUTDOOR SPORTSWIRE/ – Ski equipment manufacturer Atomic has released its first annual climate impact statement and announced a global partnership with Protect Our Winters (POW) for 2023. The report details the company’s efforts to reduce…
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Atomic Adds Backcountry Legend Chris Rubens to Athlete Roster
OGDEN, UT (JANUARY 17, 2023) /OUTDOOR SPORTSWIRE/ – Atomic, the leader in the design and manufacturing of premium winter sports equipment, is pleased to announce the addition of big mountain freeride skier Chris Rubens to its roster…
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Certified Sustainable, Tenaya Receives Global Recycled Standard Certification
Lafayette, CO /OUTDOOR SPORTSWIRE/ – Tenaya is excited to officially announce the entirety of their Step Up product line, including the Tanta, Tanta Lace, and new Arai, are now produced with a certified recycled outsole. The…
ARVA Equipment Introduces Refillable REACTOR Carbon Canister
Annecy, France (January 9th, 2022) /OUTDOOR SPORTSWIRE/ – ARVA, leading developers of snow safety equipment for over 35 years, proudly announces the arrival of North America’s first-ever carbon fiber airbag canister. Weighing in at nearly half…
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Montane Sponsored Kendal Mountain Tour Goes Local this Weekend at Over 50 US Locations
Boulder, CO (November 4th, 2022)/OUTDOOR SPORTSWIRE/ – British outdoor apparel and equipment brand, Montane, is pleased to offer their continued support of the popular Kendal Mountain Tour as it continues on tour to over 50 US screening…
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Ski Sensation, Ted Ligety, Partners with CARV to Revolutionize Modern Ski Coaching
/OUTDOOR SPORTSWIRE/ – Two-time Olympic gold medallist and five-time World Alpine Ski Champion Ted Ligety shares the secrets of a perfect ski turn as he announces a new partnership with Carv, the world’s first training…
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Outdoor Drinkware Brands Collaborate to Benefit Sustainability
BOULDER, COLO [November 2, 2022] /OUTDOOR SPORTSWIRE/ – Making a significant move to create a more sustainable future, four drinkware brands have come together in a first-of-its-kind effort to identify opportunities and actions that will…
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Trango Holds Debuts Fuegos Calientes
Lafayette, Colo (September 27th, 2022) /OUTDOOR SPORTSWIRE/ – Trango Holds’ latest style of climbing holds, the Fuegos Calientes, crafted by shaper Roy Quanstrom allow setters to create routes that challenge any climber from beginner to…
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Outdoor Participation Grows to Record Levels
BOULDER, COLO [September, 2022]/OUTDOOR SPORTSWIRE/ – Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, released the 2022 Outdoor Participation Trends Report that concludes that participation in outdoor recreation continues to grow at record levels. According to…
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Montane Presents First-Ever Kendal Mountain Film Tour in the United States
Boulder, Colo (September 13th, 2022)/OUTDOOR SPORTSWIRE/ – British outdoor apparel and equipment brand, Montane, is pleased to announce it’s bringing the popular Kendal Mountain Tour to the US for the first time ever. As a presenting sponsor…
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Outdoor Industry Association Releases Statement Regarding Bears Ears and Grand Staircase-Escalante Lawsuit
BOULDER, CO (August 29, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Industry Association today released a statement regarding the state of Utah’s decision to file a lawsuit over the Biden Administration’s decision to reinstate the boundaries of the Bears Ears…
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Outdoor Industry Association Announces Interim Executive Director Kent Ebersole
BOULDER, CO [August 25, 2022]/OUTDOOR SPORTSWIRE/ – The Outdoor Industry Association board of directors has named Kent Ebersole as interim executive director during the organization’s continued search for a permanent executive director, following the resignation of…
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Outdoor Foundation’s Thrive Outside Initiative Expands to Colorado Through VF Foundation Grant
BOULDER, CO (August 16, 2022) /OUTDOOR SPORTSWIRE/ – The VF Foundation today announced their renewed commitment to the Outdoor Foundation with a multi-year grant of $500,000. The grant funds will support the Thrive Outside Initiative,…
Montane Bolsters Sales Effort in the United States with Addition of Three New Agencies
Boulder, CO (August 8, 2022) /OUTDOOR SPORTSWIRE/ – In a move to expand availability into more core-user regions across the United States, fast and light equipment manufacturer Montane excitedly announces the appointment of three new independent…
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Outdoor Industry Reveals Findings of Workforce Assessment Survey
BOULDER, CO (August 3, 2022)/OUTDOOR SPORTSWIRE/ – Today, the Outdoor Industry Association and Outdoor Recreation Roundtable released results from a recent survey, the “Outdoor Industry Workforce Assessment,” which was conducted by Oregon State University’s Center for the…
Twiceme Technology and Oakley partner to bring enhanced safety to new bike helmets
Stockholm, Sweden /OUTDOOR SPORTSWIRE/ – Oakley announces a partnership with Twiceme Technology, the safe-tech company out of Sweden. The leading product design and sports performance brand will debut the integration of twICEme in an upcoming…
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Outdoor Foundation Reveals 2021 Annual Report Findings
BOULDER, CO (July 6th, 2022)/OUTDOOR SPORTSWIRE/ – The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, released its first annual report today showcasing data from its 2021 Thrive Outside program work and participation research. Since…
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World Renowned eGrips Brand to Unify Under Trango Name
Lafayette, CO (May 17, 2022) /OUTDOOR SPORTSWIRE/ – Trango, the award-winning manufacturer and international distributor of technical climbing equipment, today announced it is unifying its organization and wide-ranging suite of climbing products via a single,…
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Tenaya and Zara Announce Latest Capsule Collection for Spring 2022
Lafayette, CO (May 10th, 2022)/OUTDOOR SPORTSWIRE/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection…
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Outdoor Foundation Announces Four New Thrive Outside Communities, Growing National Network to 12 Regions
Boulder, Colorado, April 27, 2022/OUTDOOR SPORTSWIRE/ – The Outdoor Foundation today announced its third cohort of Thrive Outside Communities in Chicago, Detroit, Seattle, and Washington, D.C., growing the Thrive Outside Initiative to 12 regions nationwide. The Outdoor…
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TwICEme Technology teams up with O’NEAL to offer a Safer Mountain Biking Helmet
Stockholm, Sweden (April 12, 2022) /OUTDOOR SPORTSWIRE/ – Swedish safe-tech company Twiceme Technology is announcing, today, their new partnership with motocross and mountain bike protective apparel and accessories company, O’NEAL. Twiceme Technology will be integrated into O’NEAL’s…
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Outdoor Industry Association Selects Denny, ink. as Public Relations Agency of Record
BOULDER, CO (March 31, 2022)/OUTDOOR SPORTSWIRE/ – The leading trade association for the outdoor industry, the Outdoor Industry Association (OIA), today announced their partnership with public relations firm Denny, ink. Effective immediately, Denny, ink. will pilot…
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Pioneering TwICEme® Technology Selects Denny, ink. for Brand Communications in North America
Stockholm, Sweden (March 22, 2022)/OUTDOOR SPORTSWIRE/ – Swedish safe-tech company, Twiceme Technology, today announced the appointment of Jackson Hole, Wyoming-based Denny, ink. as its public relations agency of record in North America. Effectively immediately, Denny, ink.…
Beringia Launches BERINGIA PILSNER
Bozeman MT – Febraury 9, 2022 /OUTDOOR SPORTSWIRE/ – Beringia, the premium Bozeman-based gear and apparel brand, today announced the launch of BERINGIA PILS, a multi-year beverage collaboration in partnership with the New Hokkaido Beverage…
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eGrips Launches New Flower Line by Scott Ossim
Lafayette, CO /OUTDOOR SPORTSWIRE/ – eGrips, manufacturers of the most artistic climbing hold designs, is proud to introduce its newest collection for indoor climbing, the Flower line. Created by eGrip’s newest shaper, Scott Ossim, the…
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Trango Renews Support of Carolina Climber’s Coalition
Lafayette, CO (January 27th, 2021) /OUTDOOR SPORTSWIRE/ – Trango, the award-winning manufacturer and international distributor of technical climbing equipment today announces the company’s renewed support of the Carolina Climber’s Coalition (CCC) and the association’s ongoing…
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Trango Climbing Taps Ty Foose as Director of Product
Lafayette, CO. (January 13, 2022) – Trango, the award-winning manufacturer and international distributor of technical climbing equipment, is thrilled to announce Ty Foose as their new Director of Product. As one of the original founders…
Montane Becomes Title Sponsor of Grand Traverse Race Series
Boulder, CO (January 18th, 2022) – British outdoor clothing brand, Montane, is eager to announce their title sponsorship of Colorado’s legendary Grand Traverse endurance race series from Crested Butte to Aspen. A brand that has…
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Atomic Appoints Chris Benchetler to Creative Director of Freeride and Freeski
Atomic today has announced the appointment of long-time athlete, freeskier and artist, Chris Benchetler, as its new Creative Director of Freeride and Freeski. In his new official role, Benchetler will be responsible for the visuals,…
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Trango Climbing Holiday Sale to Benefit Big City Mountaineers
Lafayette, CO (November 24, 2021) /OUTDOOR SPORTSWIRE/ – Trango, the award-winning manufacturer and international distributor of technical climbing equipment today announces the beginning of its Holiday Sale where a portion of the proceeds generated will…
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Montane Launches New Branding, Sales and Marketing Initiatives in the United States
Boulder, CO (October 19, 2021) /OUTDOOR SPORTSWIRE/ – Constantly driving the trend in lightweight and breathable clothing and equipment designed for mountain adventure, British outdoor clothing brand Montane eagerly announces its latest brand initiative as…
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Goldwin Debuting New Line of Premium Ski Apparel at ISPO 2020 in Munich, Germany
(January 23, 2020 – San Francisco) Japanese technical outdoor apparel brand, Goldwin, will exhibit its fall/winter 2020 collection at ISPO Munich 2020, the world’s largest winter sports trade fair. Among the products shown will be standouts…
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Atomic adds horsepower to Community Marketing Team
OGDEN, UT (June 26, 2019) —Elevating its commitment to community marketing and consumer engagement, Atomic is pleased to announce the company is strengthening its Community Marketing Team with the addition of ski industry veteran, Stephen…
Eureka! Brings More Living Space to Camping with Copper Canyon LX
Manchester, N.H. — Eureka!, a leading manufacturer of tents, camp cooking gear, camp furniture, sleeping bags and pads, and an innovator in camping equipment for over 100 years, is proud to introduce the new Copper Canyon LX series tent.…
Jetboil Introduces Ultimate Backcountry Cooking Kit – MightyMo Cook Bundle
Manchester, N.H. – Jetboil®, Inc., the world’s leading brand of outdoor cooking systems and a division of Johnson Outdoors (Nasdaq: JOUT) is proud to announce the new MightyMo Cook Bundle, the ultimate backcountry cooking kit.…
LonoLife Showcases new Tomato Beef Bone Broth at Outdoor Retailer Summer Market
Oceanside, CA (June 25, 2019)–LonoLife, makers of nutritiously smart and naturally delicious grass-fed bone broth, recently debuted its newest portable protein snack, Tomato Beef Bone Broth, at the 2019 Outdoor Retailer Summer Market held last…
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BLACKYAK Expands US Sales Team
Portland, OR (May 20, 2019) — Born in South Korea, with a premium line headquartered and designed in Europe, BLACKYAK has recruited industry veteran Jim Angeles for North American sales representation in the Rocky Mountains.…
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BLACKYAK Retains Denny, ink. for Public Relations in North America
Portland, OR — Born in South Korea, headquartered and designed in Europe, BLACKYAK Global is delivering its award-winning global collection to the North American market in 2019. Correspondingly, the rapidly growing company today announced it…
