All Posts by Gordon Wright.
Road Runner Sports Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record
SAUSALITO, Calif. (November 19, 2024) /OUTDOOR SPORTSWIRE/ – OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent the running retailer Road Runner Sports. A trailblazing family business that…
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Shop Women-Led Wednesday To Support Women In Business This Spending Season
Sun Valley, ID (Nov. 7, 2024) /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of…
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Injinji introduces new Over The Calf toesock for fall and winter running
SAN DIEGO, Calif. (October 29, 2024) /OUTDOOR SPORTSWIRE/— Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of its new Snow Over The Calf (Snow OTC) toesock – uniquely engineered for runners…
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Olympic Champion Marco Odermatt invests in a future together with X-BIONIC
/OUTDOOR SPORTSWIRE/ – X-BIONIC, the Swiss premium performance sports brand, has been synonymous with cutting-edge materials and patented technologies for over 25 years. Under the new leadership of CEO Maximilian Lenk, the team is dedicated to…
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Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts
Denver, CO. (October 22, 2024) /OUTDOOR SPORTSWIRE/ – Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior…
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BUFF® Partners with Protect Our Winters and Artist Kate Zessel to Champion Climate Action
Santa Rosa, CA (October 16, 2024) /OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, is thrilled to announce its 7th year of collaboration partnership with Protect Our Winters (POW),…
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Sun Valley Resort Welcomes Guests Back for 2024-25 Season
Sun Valley, ID (Oct. 9, 2024) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort, North America’s first destination ski resort, established in 1936, looks forward to welcoming guests back for its 89th winter season which commences on…
Thermore presents Invisiloft®: the innovative slim insulation offering high warmth with minimal thickness
Milan, September 30th, 2024 /OUTDOOR SPORTSWIRE/ – Thermore Group, which has been innovating in the apparel insulation-alternative sector for 50 years, announces the launch of Invisiloft®, the revolutionary slim insulation that combines exceptional warmth with…
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Sun Valley Resort Receives Final FIS Ratification, Officially Named Host of Audi FIS Ski World Cup Finals
Sun Valley, ID (September 27, 2024)/OUTDOOR SPORTSWIRE/ – Sun Valley Resort has officially been named host of the Audi FIS Ski World Cup Finals, March 22-27, 2025, including all four disciplines for men and women. FIS…
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Cotopaxi Unites With Groundbreaking Musical Artists Danny Ocean And Tierra Whack In ‘Music For Good’ Campaign
September 26, 2024 (Salt Lake City, UT) /OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand Cotopaxi is thrilled to announce its official partnership with purpose-driven musical prodigies: Venezuelan singer-songwriter Danny Ocean and…
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Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business
Sun Valley, ID (Sep 26, 2024) /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of…
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X-BIONIC® Strides Into The North American Market, Launches Industry-first Trail Shoe System
Denver, CO. /OUTDOOR SPORTSWIRE/ – Swiss-engineered, science-based performance apparel brand, X-BIONIC®, is proud to announce its launch into North America, alongside the debut of their first ever footwear offering; the TerraSkin trail system. X-Bionic is centralized…
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Wild Rye Breaks Into Winter Mid-Layers Introducing a Synthetic Down Collection and Cold Weather Technical Pant
Sun Valley, ID (September 24, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, launches its fall-winter 2024-25 collection, unveiling the brand’s first-ever…
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Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste
Louisville, CO. (September 23, 2024) /OUTDOOR SPORTSWIRE/ – Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace…
Cotopaxi and Intrepid Travel Unite to Champion Responsible Adventures
Salt Lake City, UT. (September 12, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, and BCorp adventure travel brand, Intrepid Travel are proud to align on a brand campaign to promote responsible…
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The North Face Launches New Brand Anthem “We Play Different”
Denver, CO – September 10, 2024 /OUTDOOR SPORTSWIRE/ – The North Face premieres its “We Play Different” anthem and brand campaign today which is a celebration of the brand’s fearless spirit and core values. Since…
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Teva Launches Fall 2024 Collection, Fusing Functional Performance and Comfort
GOLETA, Calif., (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, a division of Deckers Brands (NYSE: DECK), announces the arrival of its Fall 2024 launch introducing new functional performance and lifestyle products, rounding out the brand’s…
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Oiselle Becomes Inaugural Athletic Apparel Sponsor of Alexis Ohanian’s Athlos NYC
Seattle, Wash. (August 21, 2024) /OUTDOOR SPORTSWIRE/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian. Focused…
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The North Face Taps OutsidePR as Performance Public Relations Agency of Record
Sausalito, Calif., (Aug. 19, 2024)/OUTDOOR SPORTSWIRE/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The alignment…
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OutsidePR Expands to Australian & New Zealand Markets
Sausalito, Calif. (August 8, 2024) /OUTDOOR SPORTSWIRE/ – OutsidePR (OPR), North America’s leading boutique active lifestyle and outdoor public relations agency, is proud to announce its expansion to the Australian market. With the Australian &…
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Cotopaxi Releases New Allpa Travel Packs
Salt Lake City, UT. (August 1, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is excited to announce the release of their new Allpa Travel Packs. As a recommitment to Cotopaxi’s mission to…
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It’s a Spanish Cinderella Story in San Francisco: Los Gallos claim SailGP Season 4 Grand Final title
SAN FRANCISCO, CALIFORNIA /OUTDOOR SPORTSWIRE/ – They say things come in threes, but for Spain it’s four from four, as Los Gallos snatch their first SailGP Championship title, adding to major wins in the Euro 2024…
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Decathlon Launches Decathlon Pulse To Accelerate Its Impact And Expand Its Global Footprint
A fully-owned subsidiary of DECATHLON to explore new frontiers and drive additional long-term growth. An ambition to invest and partner with forward-thinking businesses and brands to accelerate and lead the change within the industry. Franck…
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Teva Introduces Aventrail, The Brand’s Most Innovative Trail Running Sandal
GOLETA, Calif., (June 26, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, a division of Deckers Brands (NYSE: DECK), is continuing to push the boundaries in performance footwear, introducing the first-of-its-kind, trail running sandal built for an uninhibited…
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Cotopaxi and the International Rescue Committee Partner with Renowned Street Artist Apexer for World Refugee Day
Salt Lake City, UT. June 18, 2024/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, and one of its Cotopaxi Foundation partners, International Rescue Committee (IRC), are teaming up for World Refugee Day,…
SailGP Season 4 Grand Final in San Francisco Sets Sail in One Month
SAN FRANCISCO, CALIF. /OUTDOOR SPORTSWIRE/ – Just one month remains until SailGP – the most exciting racing on water – returns to San Francisco Bay for the Season 4 Grand Final on July 13 –…
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Permasteel Celebrates 20th Anniversary
Pomona, Calif. (June 11, 2024) /OUTDOOR SPORTSWIRE/ – Permasteel, a leading innovator in outdoor living products, celebrates 20 years of serving outdoorists and patio enthusiasts this week. Staff, fans and community members gathered to honor…
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Sun Valley Resort Named Host of Audi FIS Ski World Cup Finals on FIS 2024-25 Alpine Calendar
Sun Valley, ID (June 5, 2024)/OUTDOOR SPORTSWIRE/ – Sun Valley Resort is proud to be named on the FIS Alpine Calendar as host of the Audi FIS Ski World Cup Final in Sun Valley, March 22-27,…
GOES Health App Named 2024 ISPO Award Winner
San Francisco, Calif., (June 4, 2024) /OUTDOOR SPORTSWIRE/ – GOES Health, the outdoor industry leading and original health and safety app created by wilderness medicine experts, is thrilled to announce it is a winner of…
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Teva Partners with FP Movement on a Limited Edition Outdoor Footwear Collection
Goleta, California (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, heritage footwear brand and a division of Deckers Brands (NYSE: DECK), is excited to announce a limited-edition summer adventure kit with FP Movement, Free People’s renowned…
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Wild Rye Grows Its Team with Four New Strategic Hires
Sun Valley, ID (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, is excited to announce four new additions to the brand’s quickly growing…
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BUFF® Partners with Surfrider Foundation on New Collection
SANTA ROSA, California (May 7, 2024)/OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, announces its new collection with Surfrider Foundation and Surfrider Foundation Europe. Designed by Cornwall-based artist Gemma Lessinger,…
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Permasteel® Launches All-New Kenmore® 2-Burner Portable Tabletop Retro Gas Grill
Pomona, Calif. (April 30, 2024) /OUTDOOR SPORTSWIRE/- Permasteel, a leading innovator in outdoor living products and authorized licensee for Kenmore Gas Grills, proudly announces the launch of their all-new Kenmore 2-Burner Portable Tabletop Retro Gas…
Lindsey Vonn joins the United States SailGP Team board of directors
NEW YORK, April 29, 2024 /OUTDOOR SPORTSWIRE/ – The United States SailGP Team is pleased to announce that Lindsey Vonn — three-time Olympic medalist, eight-time world championship medalist, alpine skier, philanthropist and entrepreneur— has joined…
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Cotopaxi Hires First Combined Chief Financial Officer and Chief Operating Officer
Salt Lake City, UT. April 18, 2024/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes Lindsay Shumlas to the team, in a first for the company combined CFO and COO role. Shumlas…
King Oscar and His Royal Highness the Crown Prince Haakon of Norway Work to Improve the Norwegian Seafood Industry
San Diego, Calif. (April 17, 2024) /OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, attended the Norwegian Seafood Summit in San Francisco this week, and worked alongside other industry stakeholders to improve the seafood…
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Cotopaxi Releases 2023 Impact Report
Salt Lake City, UT. (April 16, 2024) /OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, today releases its annual impact report, sharing outlooks and reporting on their progress in sustainability, circularity, philanthropic…
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BUFF® Joins 1% For The Planet with Bestselling CoolNet UV®
SANTA ROSA, California (April 11, 2024)/OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, announces its continued commitment to the environment by joining 1% For The Planet with one of its most…
King Oscar to Showcase Premium Products at Norwegian Seafood Summit Alongside His Royal Highness Crown Prince Haakon of Norway
San Diego, Calif. (April, 2024)/OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, is set to make waves at the Norwegian Seafood Council’s upcoming Norwegian Seafood Summit in San Francisco and Seattle. King Oscar will…
Wild Rye Advocates for Women’s Rights Launching its Fourth Planned Parenthood Benefit Tee
Sun Valley, ID (April 9, 2024)/OUTDOOR SPORTSWIRE/ – – Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, announces the limited release of the brand’s fourth benefit tee, “Ride Fast, Raise Hell.”…
Wild Rye Announces 2024 Pro Team and New Industry Partnerships
Sun Valley, ID (March 28, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed for and by women adventurers, announces their 2024 Pro Team, composed of 16 accomplished skiers, cyclists, and hard-working…
CamelBak® Delivers Icy Cold Refreshment for Hot Days on the Bike
PETALUMA, Calif. (March 25, 2024) OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of the Podium Steel and Podium Titanium vacuum-insulated bike water bottle collection. Joining the time-tested lineup…
Cotopaxi Welcomes OneGoal as Newest Impact Partner
Salt Lake City, UT. (March 19, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi has been a leader in humanitarian work since its inception in 2014, and 2024 welcomes the addition of the…
SailGP returns to San Francisco for the Season 4 Grand Final showdown
SAN FRANCISCO – March 19, 2024 /OUTDOOR SPORTSWIRE/ – Tickets for the SailGP Season 4 Grand Final in San Francisco are now on sale, giving fans the opportunity to once again experience the high-adrenaline conclusion…
Thermore Introduces Freedom Stretch Insulation
MILAN, Italy, March 18, 2024 /OUTDOOR SPORTSWIRE/ – The Thermore group today announced the debut of its most dynamic stretch insulation in its five decades of innovation: Freedom. Made from 50% post-consumer recycled polyester, this…
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Questival is Back, Now on College Campuses
Salt Lake City, UT. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is announcing the return of Questival: a 24-hour adventure race where teams of up to 6 students will complete…
The Running Industry Diversity Coalition (RIDC) Launches First Ever “RUN THE BLOCK” Grant Program To Expand Ownership in the Running Industry
(Seattle, WA), March 11, 2024 /OUTDOOR SPORTSWIRE/ – The Running Industry Diversity Coalition (RIDC), a nonprofit organization whose mission is to unite the running industry to improve the inclusion, visibility, and access for Black, Indigenous,…
Wild Rye Launches Spring 2024 Collection Featuring New Gravel Kit, Versatile Outerwear, and Technical Maternity Apparel
Sun Valley, ID (March 4, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed for and by women+ adventurers, unveils its Spring 2024 collection offering new styles for more activities and…
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BUFF® Releases NEW National Parks Collection
SANTA ROSA, California (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – BUFF, a world leader in headwear and neckwear for outdoor enthusiasts, announces its new National Parks Collection, designed by Northwest based artist Gretchen Leggitt. The collection features seven…
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The National Forest Foundation and USDA Forest Service Launch Nature Connects Us Campaign
Missoula, MT. (February 26, 2024)/OUTDOOR SPORTSWIRE/ – The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of the 193-million-acre National Forest System, and USDA Forest Service announced today the…
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Strava and Fi Partner to Launch a first-of-its-kind Integration for National Walk Your Dog Day
SAN FRANCISCO – February 22, 2024/OUTDOOR SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with Fi, the connected dog collar and health platform.…
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Cotopaxi Introduces Más Vida Resale Program
Salt Lake City, UT. (February 22, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand’s new resale…
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CamelBak® Sets a New Standard For Safety In The Evolution Of Run Vest Design
PETALUMA, Calif. (Feb. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of a first-of-its-kind innovation in the outdoor running category, the Apex™ Pro run vest. The partnership between…
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National Forest Foundation (NFF) President and CEO, Mary Mitsos to transition out ahead of the next phase of the organization’s growth.
Missoula, MT., Feb. 21, 2023 /OUTDOOR SPORTSWIRE/ – Today, the National Forest Foundation (NFF), the only congressionally chartered non-profit for the United States Forest Service (USFS), announced that its President and CEO, Mary Mitsos, will…
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Fjällräven, Teva and Breeo Join OutsidePR for Strategic Public Relations Support
Sausalito, Calif., (February 20, 2024)/OUTDOOR SPORTSWIRE/ – This month marks a significant milestone as OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, proudly announces strategic partnerships with leading active lifestyle brands, Fjällräven, Teva,…
Afuera Productions Launches Crowdfunding Campaign for Second OUTLIER Film
DENVER, CO. /OUTDOOR SPORTSWIRE/ – Latina-founded production company, Afuera Productions, is announcing the release of OUTLIER: TRUST to support crowdfunding for their second film. TRUST is the first episode of the OUTLIER series—which questions the…
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Breeo Launches Live-Fire Pizza Oven on National Pizza Day
LANCASTER, Pa. (Feb. 9, 2024)/OUTDOOR SPORTSWIRE/ – Breeo®, the original made-in-United States smokeless fire pit brand, offering lifestyle-centric outdoor warmth and live-fire cooking solutions, today announces its newest innovation for wood-fired pizza aficiona-doughs, the Breeo Live-Fire Pizza…
DECATHLON Unveils A Cutting-Edge Immersive Experience On Apple Vision Pro
SAN FRANCISCO, CALIF. (February, 1 2024)/OUTDOOR SPORTSWIRE/ – Committed to offering a state-of-the-art experience to its customers, DECATHLON, the world’s largest sporting goods retailer, is launching a brand new immersive shopping app for Apple Vision Pro, which…
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Cotopaxi Welcomes Two New Impact Partners; Water1st and GlobalGiving
Salt Lake City, UT. (January 30, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi welcomes two new impact partners, Water1st, a nonprofit implementing clean water and sanitation projects for the world’s most vulnerable communities;…
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Sun Valley Resort To Host 2024 Toyota U.S. Alpine Championships Presented by Stifel
Sun Valley, ID (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort is proud to host the Toyota U.S. Alpine Championships presented by Stifel for the second year in a row, kicking off March 20,…
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CamelBak® Partners with Rich Roll to Launch New Thrive Series Drinkware Collection
PETALUMA, Calif. (Jan. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today a partnership with health and wellness advocate, Rich Roll, and teases the launch of its all-new vacuum-insulated drinkware collection in…
King Oscar USA Launches All-New Salmon Product Line
San Diego, Calif. (January 15, 2024) /OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, is proud to announce the launch of a new line of Skinless & Boneless Atlantic Salmon in Extra Virgin…
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Cotopaxi, Official Sustaining Sponsor of the 2024 Sundance Film Festival
Salt Lake City, UT. (January 8, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi is proud to announce it will be an Official Sustaining Sponsor, as well as the Official Outerwear Jacket of the 2024 Sundance…
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OutsidePR Partners With Four Organizations for Justice, Equity, Diversity and Inclusion Work
Sausalito, Calif., (Dec 6, 2023) /OUTDOOR SPORTSWIRE/ – OutsidePR, a leading public relations agency for the active-consumer market, is honored to announce its four selected partners for 2024 as part of the agency’s commitment to…
Paleblue to Debut in REI Retailers Nationwide
Park City, UTAH (December 5, 2023)/OUTDOOR SPORTSWIRE/ – Paleblue, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, announced a partnership with REI today. The partnership will see Paleblue’s industry-leading rechargeable batteries and solar…
No Reception Club Announces Baby2Baby as Impact Partner
San Francisco, Calif. /OUTDOOR SPORTSWIRE/ – Award-winning family travel brand, No Reception Club, is proud to announce its first impact partner, Baby2Baby, a national nonprofit that provides children living in poverty across the country with…
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GOES Health and Recreate Responsibly Partner to Save Lives and Provide Outdoor Safety Tools
San Francisco, Calif., (Nov 27, 2023)/OUTDOOR SPORTSWIRE/ – GOES Health, the award winning outdoor health and safety platform, is delighted to announce its partnership with Recreate Responsibly, the coalition working to inform people on how to safely…
Women-Led Wednesday Initiative Urges Consumers to Shop Intentionally This Sales Season, Supporting Women-Owned Businesses
Sun Valley, ID (Nov. 15, 2023) – Women-Led Wednesday, the annual purpose-driven holiday that encourages consumers to shop women-led businesses leading up to popular e-commerce holidays like Black Friday and Cyber Monday, returns this year…
Athletic Brewing Company Donates $1.6 Million to Preserve Outdoor Spaces in 2023
MILFORD, Conn. and SAN DIEGO (November 13, 2023)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced that over 200 recipients have received more than $1.6 million as part of its Two For The…
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No Reception Club Releases New Weekender Family Travel Bag, The Hideaway
San Francisco, Calif. (November 2, 2023) /OUTDOOR SPORTSWIRE/ – Award-winning family travel brand, No Reception Club, today launched their newest product, The Hideaway Duffel. The Hideaway is a versatile carryon-size duffel bag designed for weekend, week-long,…
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Cotopaxi and Headspace Create a Mindfulness Collaboration
Salt Lake City, UT. (November 2, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure brand, Cotopaxi, is partnering with Headspace, the provider of the world’s most accessible, comprehensive mental health platform, to bring a limited-edition collaboration to customers, encouraging…
Athletic Brewing Honors Heroes on Veterans Day with Ready Front IP
MILFORD, Conn. and SAN DIEGO (November 2, 2023) /OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, the largest non-alcoholic brewery in America, today announced the re-release of Ready Front IPA, a limited-time offering created to celebrate veterans.…
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KOO Eyewear Launches New Hybrid ENERGIA Snow Goggles
Chiuduno, BG, ITALY. (October 31st, 2023) /OUTDOOR SPORTSWIRE/ – The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of a ground-breaking new snow goggle that significantly enhances clarity and optical precision: the ENERGIA Goggles. Equipped…
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Cotopaxi Partners With New Story To Support Global Homelessness Alleviation Mission
Salt Lake City, UT. (October 30, 2023)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi welcomes their newest impact partner New Story, a nonprofit pioneering solutions for families without adequate housing. Cotopaxi will support the organization with…
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DECKED Reveals Next-Generation of Drawer Systems for Pickup Trucks
Ketchum, ID (Oct. 24, 2023)/OUTDOOR SPORTSWIRE/ – DECKED, manufacturer of premium, American-made storage and organization systems for mid to full-sized pickup trucks, unveils its second generation of drawer systems nearly a decade after transforming the disorganized chaos…
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Transforming Outdoor Preparedness: GOES Health Launches PrecisionAlert
San Francisco, Calif., (October 18, 2023) /OUTDOOR SPORTSWIRE/ – GOES Health, the award-winning outdoor health app, unveils its PrecisionAlert Update today, empowering outdoor enthusiasts with vital information. The update includes precise hourly weather forecasting, location-based outdoor…
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Mountain Hardwear Names Parallel 45 Sales For Midwest Representation
Richmond, Calif. (Oct 17, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, announces its partnership with Parallel 45 Sales to represent the brand across the Midwest territory.…
Wild Rye Partners With METHOD Outdoor Collective For Sales Representation
Sun Valley, ID (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales…
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CamelBak® and Protect Our Winters® Unveil Limited Edition Winter Capsule Collection
PETALUMA, Calif. (Oct 12, 2023) /OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, and Protect our Winters® (POW), the nonprofit conservation group that helps passionate outdoor people protect the places and lifestyles…
Mammut North America Bolsters Sales Team, Adds Four New Regions and Welcomes New Sales Director
Williston, VT (Oct. 5, 2023) /OUTDOOR SPORTSWIRE/ – Mammut, premiere mountain safety and outdoor brand is pleased to welcome Vanessa Block as the new Sales Director, bringing her decades of experience in sales strategy…
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Mountain Hardwear Releases Reissue Capsule Paying Homage to It’s 1990’s Roots
Richmond, Calif. (Oct. 3, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is celebrating its 30-year anniversary by throwing it back to 1993 when the…
Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023
Sun Valley, ID (Sept. 26, 2023)/OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and…
Smalo Launches the First AI-Powered Smart E-Bike
Mountain View, CA September 20, 2023 /OUTDOOR SPORTSWIRE/ – Smalo E-Bikes, a new brand of electric bikes designed by leading builder BESV, debuts in the United States beginning September 25, 2023. The two models showcase sleek,…
TRUEWERK Wins Two 2023 Pro Tool Innovation Awards
DENVER, Colo. /OUTDOOR SPORTSWIRE/ – TRUEWERK, the direct-to-consumer performance workwear brand, received two 2023 Pro Tool Innovation Awards for the all-new XP WerkPant and Tool Quiver. A panel of judges, composed of contractors, construction business owners, tradespeople…
DECKED Grows Its Executive Team Hiring Wanda Rozwadowska as Vice President of Sales
Ketchum, ID (Sept. 19, 2023)/OUTDOOR SPORTSWIRE/ – DECKED, manufacturer of premium, American-made storage and organization systems for pickup trucks and cargo vans, is pleased to announce the addition of Wanda Rozwadowska to its executive team as Vice…
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Mountain Hardwear Launches Seek Wilder Paths Campaign, Kicking Off a Fresh New Brand Identity
Richmond, Calif. (Sept. 18, 2023)/OUTDOOR SPORTSWIRE/ – After three decades in business and in the mountains, Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, introduces a brand evolution centered around its…
Addition of Sales Leadership Team Signals Next Phase of Strategic Growth for Cotopaxi Under New CEO
Salt Lake City, UT. (September 7, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure lifestyle brand, Cotopaxi, is proud to announce the addition of two sales veterans to lead their wholesale sales team, signaling an investment into the brands…
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Mountain Hardwear’s Fall Collections Feature New Alpine, Camp, Climb, Snowsports and Trail Styles
Richmond, Calif. (Aug. 31, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, features brand new styles across its suite of alpine, camp, climb, snowsports, and trail fields…
Paleblue Debuts New Approach Solar Panels
Park City, UTAH (August 31, 2023)/OUTDOOR SPORTSWIRE/ – Paleblue, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, has introduced a new addition to its product line-up with the Approach Solar Panels. Available in…
Women Have Owned The Summer With Spending Power, Women-Led Wednesday Calls For Ongoing Conscious Consumerism
Sun Valley, ID /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that encourages the public to shop women-led businesses, returns for the sixth year, and at an unprecedented time in American history. Between the Women’s World…
Performance Workwear Brand TRUEWERK Launches XP WerkPant
DENVER, Colo. (August 23, 2023) /OUTDOOR SPORTSWIRE/ – TRUEWERK, the direct-to-consumer performance workwear brand, recently launched their all-new XP WerkPant. Built on the foundation of their T1 and T2 WerkPants, performance softshell work pants that…
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GOES Health extends Outdoor Safety Access with Android Launch
San Francisco, CA, USA (Aug 22, 2023) /OUTDOOR SPORTSWIRE/ – GOES Health, the award-winning outdoor health and safety platform, is thrilled to announce the much-anticipated launch of its mobile app on the Android operating system.…
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CamelBak® Announces Most Sustainably Made Pack Yet
PETALUMA, Calif. (August 8, 2023) /OUTDOOR SPORTSWIRE/ – Today, CamelBak®, the global leader in award-winning personal hydration products, launches the most environmentally-friendly packs it has ever created, the all-new Adventure Travel Pack (A.T.P.™) collection. Made almost…
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GOES Health Partners with Go Ape
San Francisco, Calif., (Aug 8, 2023)/OUTDOOR SPORTSWIRE/ – In a groundbreaking step for the world of outdoor adventure, GOES Health, the award winning outdoor health and safety platform, is delighted to announce its partnership with Go Ape,…
Performance Workwear Brand TRUEWERK Hires Michael Pogue as Chief Financial Officer
DENVER, Colo. (August 3, 2023) /OUTDOOR SPORTSWIRE/ – TRUEWERK, the direct-to-consumer performance workwear brand, officially announced the hiring of Michael Pogue as Chief Financial Officer. The move is another step towards TRUEWERK’s goal to build…
The National Forest Foundation and USDA Forest Service partner in the biggest public-use cabin expansion in 50 years
JUNEAU, Alaska (August 1, 2023)/OUTDOOR SPORTSWIRE/ – The National Forest Foundation (NFF), in partnership with the USDA Forest Service, is working towards increasing public access to National Forests in Alaska by constructing seven public-use cabins as part…
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GOES Health and DripDrop Partner with OutGrown
San Francisco, Calif., July 18, 2023 /OUTDOOR SPORTSWIRE/ – In a strategic partnership, developed out of a need for improved outdoor safety education and resources, OutGrown, DripDrop Hydration and GOES Health have announced the launch of…
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Cotopaxi Cuts Through Data Chaos to Do More Good with Centric PLM
CAMPBELL, Calif., July 11, 2023 /OUTDOOR SPORTSWIRE/ – Centric Software®, the Product Lifecycle Management (PLM) market leader is pleased to announce that Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, has selected Centric PLM® to…
Polaris Inc. and The National Forest Foundation Announce Recipients of 2023 Polaris Fund for Outdoor Recreation Grants
Medina, MN. (July 11, 2023)/OUTDOOR SPORTSWIRE/ – Today, Polaris Inc.(NYSE: PII), a global leader in powersports, in partnership with the National Forest Foundation (NFF) announced the 2023 recipients of the Polaris Fund for Outdoor Recreation grants.…
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Cotopaxi Improves Diversity Through Recruitment
Salt Lake City, UT. (July 6, 2023) /OUTDOOR SPORTSWIRE/ – In an effort to align their hiring practices with their mission to Do Good, certified B Corporation™ and mission-driven brand, Cotopaxi, has partnered with Career.Place…
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Introducing GOES Health: The World’s First Outdoor Health Platform
San Francisco, Calif., June 21, 2023/OUTDOOR SPORTSWIRE/ – Global Outdoor Emergency Support (GOES Health), winner of the 2023 Outdoor Retailer Innovation Award, today introduces the groundbreaking GOES Health mobile app. This first-of-its-kind resource provides instant access to…
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CamelBak® Launches New Social Outdoors Collections
PETALUMA, Calif. (June 21, 2023)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today new additions to its ChillBak cooler collection in the ChillBak Cube 18 and Tote 18, as well as an all-new…
Sun Valley Resort Announces 2023 Sun Valley On Ice Lineup
Sun Valley, ID (June, 2023)/OUTDOOR SPORTSWIRE/ – Sun Valley on Ice, the nation’s preeminent summer and outdoor ice-skating spectacular, at Sun Valley Resort, is back for the 2023 season and proud to announce its schedule. Featuring Olympic…
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Wild Rye and HEST Partner To Launch Co-Branded Camp Pillow
Sun Valley, ID (June 14, 2023)/OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women, today announces a limited-series camp pillow collaboration with HEST, the designer of premium sleep products built…
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Mountain Hardwear Promotes Matt Burbach to Vice President of Marketing
Richmond, Calif. (June 1, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in durable performance equipment and apparel for outdoor enthusiasts, climbers, mountaineers, and athletes, has promoted Matt Burbach to Vice President of Marketing. Having…
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CamelBak® Launches New and Redesigned Hike Packs
PETALUMA, Calif. (June 1, 2023)/OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, today announces its Spring ‘23 hiking hydration pack line, which includes the all-new Fourteener™ collection, fully redesigned Octane™ 22 and two…
DU/ER Appoints Burt Damsky as Vice President of Global Sales
New York, NY (May 23, 2023)/OUTDOOR SPORTSWIRE/ – Canadian performance apparel brand DU/ER, announced today the appointment of Burt Damsky as VP of Global Sales. Based out of the brand’s New York City showroom, Damsky will oversee…
SailGP brings the most exciting racing on water to the City of Angels
LOS ANGELES, California – May 17, 2023 /OUTDOOR SPORTSWIRE/ – SailGP, one of the fastest-growing sports properties on the planet, has announced that tickets for the newest stop in its global championship, the Los Angeles…
Cotopaxi Welcomes ALIADOS as Newest Impact Partner
Salt Lake City, UT (May 17, 2023)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, is proud to announce its newest impact partner, ALIADOS. The nonprofit works in the Ecuadorian Amazon to help small shareholder…
Mountain Hardwear to Host Fourth Annual Open Aperture Photo Clinic
Richmond, Calif. (May 8, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, alpinists and athletes, is now accepting applications for its 2023 Open Aperture photo clinic. This year’s Open…
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HOKA x Cotopaxi Launch Second Collaboration in Partnership with True Colors United
Goleta, Calif. and Salt Lake City, Utah), May. 4, 2023/OUTDOOR SPORTSWIRE/ – Performance footwear and apparel brand HOKA®, a division of Deckers Brands (NYSE: DECK), and mission-driven adventure brand Cotopaxi®, have teamed up for a second time…
Injinji Launches Artist Designed Series
San Diego, Calif. (May 1, 2023) /OUTDOOR SPORTSWIRE/ – Injinji, the innovator of the patented five-toe Performance Toesock™, is announcing the launch of their new Artist Designed series that features unique, nature-inspired limited edition designs…
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Cotopaxi Recertifies as a B Corporation™
Salt Lake City, UT. (April 27, 2023)/OUTDOOR SPORTSWIRE/ – Mission-driven adventure brand Cotopaxi is excited to announce today the recertification of their B Corporation™ status, scoring 125.6 in its latest round of testing. With a previous…
King Oscar Invests in the Planet for Earth Day 2023
San Diego, Calif. (April 21, 2022) /OUTDOOR SPORTSWIRE/ – As the global community celebrates Earth Day, King Oscar, the legendary Norwegian seafood producer, is proud to highlight its commitment to being a responsible business that have…
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Mountain Hardwear Announces Partnership with Leave No Trace
Richmond, Calif. (April 19, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, is proud to announce its partnership with Leave No Trace, a nonprofit organization…
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Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection
Sun Valley, ID (April 18, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles.…
Leading Mountain Safety Brand, Mammut North America, Levels Up Brand and Business Growth and Adds New Executives To Lead Team
Williston, VT /April, 2023 /OUTDOOR SPORTSWIRE/ – Mammut, premiere mountain safety and outdoor brand, is thrilled to announce the appointment of four key team members at the VP level, leveraging decades of experience to help drive…
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Decathlon Unveils New Bikes at Sea Otter Classic in Latest Move Towards Wholesale Approach in the USA
SAN FRANCISCO, Calif. (April 6, 2023) /ENDURANCE SPORTSWIRE/ – Decathlon, the French sporting goods retailer founded in 1976 and known around the world for its innovative, high-performance and accessible equipment for a wide spectrum of…
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Cannondale Launches New Habit Mountain Bikes
Wilton, Conn. – April 4, 2023 /OUTDOOR SPORTSWIRE/ – Today, Cannondale unveiled its latest mountain bike offering, the all-new Habit. Significantly updated and refined, Cannondale’s best-selling, best reviewed mountain bike now comes in two distinct configurations:…
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Cotopaxi Releases 2022 Impact Report
Salt Lake City, UT. (March 29, 2023) /OUTDOOR SPORTSWIRE/ –– Certified B Corporation™ and mission-driven brand, Cotopaxi, today released its annual Impact Report, sharing insights and statistics into the brand’s ongoing social and environmental achievements, carbon…
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Cannondale Welcomes Anita Naidu to Athlete Roster
Wilton, Conn. – March 23, 2023 /OUTDOOR SPORTSWIRE/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in diversifying the…
TRUEWERK Names Former Dia & Co Chief Retail Officer Kelsey Kennedy CMO
DENVER, Colo. (March 14, 2023) /OUTDOOR SPORTSWIRE/ – TRUEWERK, the direct-to-consumer performance workwear brand, has appointed Kelsey Kennedy as Chief Marketing Officer. In 2015, TRUEWERK founder and CEO Brian Ciciora established TRUEWERK to bring emerging fabric technology…
Pale Blue Earth, Recycle Utah and Recyclops Collect and Recycle Nearly 250 Pounds of Used Batteries
Park City, UTAH (March 13, 2022) /OUTDOOR SPORTSWIRE/ – Pale Blue Earth, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, and partners, Recycle Utah and Recyclops, are proud to announce that their…
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Cotopaxi Partners with J-PAL to Support Global Poverty Alleviation Missions
Salt Lake City, UT (March 8, 2023)/OUTDOOR SPORTSWIRE/ – In alignment with Women’s History Month and International Women’s Day, Cotopaxi, a certified Climate Neutral and B Corporation™ outdoor gear and apparel brand, is proud to announce its…
BUFF® Announces Spring-Summer 2023 Collection
SANTA ROSA, California (Mar. 7, 2023) /OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, releases its new collection of sustainably made accessories. Designed for a range of spring and summer…
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Sun Valley Resort to Host 2023 Toyota U.S. Alpine Championships presented by Stifel
Sun Valley, ID (March 7, 2023) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort is proud to announce that the Toyota U.S. Alpine Championships presented by Stifel kicks off April 1 and welcomes elite and next generation ski…
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Cannondale’s New SuperSix EVO is the Ultimate Evolution of the Modern Road Race Machine
Wilton, Conn. – March 1, 2023 /OUTDOOR SPORTSWIRE/ – Today, Cannondale ushers in a whole new era of speed, with the launch of the completely evolved SuperSix EVO road racing bike. “We’ve redesigned the SuperSix EVO to be…
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Mountain Hardwear Releases New Camp Focused Gear
Richmond, Calif. (March 1, 2022) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, today introduces its spring 2023 collection. Expanding its camp equipment line with the…
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Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023
Sun Valley, ID (Feb. 28, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles…
Cotopaxi Partners with Mercy Corps and the Turkish Consulate General of Los Angeles to respond to the Humanitarian Crisis in Syria and Türkiye
Salt Lake City, UT (February 16, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor gear brand, and certified B Corporation™, Cotopaxi announced that it will respond to the devastating earthquake in Syria and Türkiye by matching up to $30,000 in customer…
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Mountain Hardwear Expands Ambassador Team with Four New Athletes
Richmond, Calif. (February 16, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, has been an icon in the alpine, climbing and mountaineering industries since being…
DECKED Bolsters Marketing Team with New Hire, Scott Hibbert
Ketchum, Idaho (February 14, 2022) /OUTDOOR SPORTSWIRE/ – DECKED is pleased to announce the addition of Scott Hibbert to their marketing team, as Director of Community Marketing & Mountain Sports Manager. Hibbert brings 15 years of marketing…
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National Forest Foundation and USDA Forest Service Enter into Large-Scale National Partnership
Missoula, MT (February 10, 2023) /OUTDOOR SPORTSWIRE/ – The National Forest Foundation and the USDA Forest Service today signed a twenty-year Master Stewardship Agreement to expand forest health and fuels reduction treatments work across the country.…
‘Life of Kai’ Returns to Red Bull TV as Kai Lenny Redefines Possible in Big Wave Surfing
SANTA MONICA, CA (February 9th, 2023) /OUTDOOR SPORTSWIRE/ – The wild dreams and record-breaking feats of Kai Lenny continue in the highly acclaimed Red Bull Media House docuseries, Life of Kai. Presented by BFGoodrich Tires…
The Outdoorist Oath Celebrates One Year and Exceptional Community Growth
/OUTDOOR SPORTSWIRE/ – The Outdoorist Oath (The Oath), an organization designed to educate and unite outdoor communities with a shared commitment to take action for planet, inclusion and adventure, is proud to announce its one…
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Building and Renovating Cabins on the Tongass and Chugach National Forests
ANCHORAGE, Alaska (Feb. 9, 2023) /OUTDOOR SPORTSWIRE/ – A partnership between the National Forest Foundation (NFF) and the USDA Forest Service will result in the renovation and construction of about 35 public use cabins on…
Cotopaxi Partners with Sibly to Offer Employee Resources and Support for Mental, Physical and Personal Growth and Health
Salt Lake City, UT (February 7, 2023) /OUTDOOR SPORTSWIRE/ – BCorp adventure lifestyle brand, Cotopaxi is proud to announce a partnership with text-based AI-assisted benefit navigation, data insights and coaching platform, Sibly. As a mission-based and impact-driven…
OutsidePR Welcomes New Client and New Hire
Sausalito, Calif., (February 7, 2023)/OUTDOOR SPORTSWIRE/ – OutsidePR, a leading boutique public relations agency for the active-consumer market, today announced new additions to its client roster and internal team. The agency is proud to welcome the…
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Pale Blue Earth Partners with Park City-Based Recycle Utah and Recyclops to Improve Access to Single-Use Battery Recycling
Park City, UTAH (February 1, 2022)/OUTDOOR SPORTSWIRE/ – Pale Blue Earth, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, is partnering with multiple local organizations to celebrate National Battery Day on February 18.…
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Wild Rye Earns B Corporation™ Certification
Sun Valley, ID (Jan. 17, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, leader in outdoor apparel made by and for women and women-identifying individuals, is proud to announce its status as a Certified B Corporation™, a major…
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BUFF® Joins the B Corporation™ Movement
SANTA ROSA, California (Jan. 10, 2023) /OUTDOOR SPORTSWIRE/ – Original BUFF®, S.A., a world leader in headwear and neckwear accessories for outdoor activities, is proud to join the movement of registered B Corporations™, scoring 105.7…
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Cotopaxi CEO & Founder, Davis Smith will transition to Chairman of the Board in July 2023
Salt Lake City, UT (January 6, 2023)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, is announcing that their CEO & Founder, Davis Smith, will be transitioning to Chairman of the Board at the…
Injinji Adds to Graphic Design Team for 2023
San Diego, CA (January 4, 2023) /OUTDOOR SPORTSWIRE/ – Injinji, the innovator of the patented five-toe-Performance Toesock™ for runners and outdoor enthusiasts, announces a new addition to the Injinji team; Graphic Designer, Chelsea Call. With a…
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No Reception Club’s Getaway Bag Selected as a Good Housekeeping 2023 Family Travel Awards Winner
SAN FRANCISCO, DEC.22, 2022 /OUTDOOR SPORTSWIRE/ – No Reception Club is excited to announce that their flagship Getaway Bag was named as a winner in Good Housekeeping’s 2023 Family Travel Awards in the Ultimate Diaper Bag category. The…
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Cotopaxi Continues Purposeful Growth Momentum with Appointment of New Leadership Team Members
Salt Lake City, UT (December 20, 2022) /OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, is excited to welcome three new executives to the team: Kamal Thota, Vice President of Technology,…
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Sun Valley Resort Announces Improvements on Bald Mountain For Enhanced Guest Experience
Sun Valley, ID. (Dec 12, 2022) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort, North America’s first destination ski resort, established in 1936, is embarking on a multi-year improvement plan focused on an enhanced guest experience. The…
Sun Valley Resort Kicks Off Holiday Season with Winter Wonderland Festival
Sun Valley, ID (Nov. 28, 2022) – Sun Valley Resort announces its 2022 Winter Wonderland Festival lineup inviting guests and the community to celebrate the holidays with activities and events for the entire family. Beginning…
Cleveland National Forest and National Forest Foundation Kick-Off Recreation Access Project at Cha’chaany Hamuk Trailhead
SAN DIEGO, Calif. (November 21, 2022) /OUTDOOR SPORTSWIRE/ – The U.S. Forest Service, in partnership with the National Forest Foundation (NFF), is working to improve public access to the Eagle Peak recommended wilderness area including Eagle Peak…
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Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than…
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National Forest Foundation Receives $2 Million for Firewood Banks
Flagstaff, AZ – Nov. 15, 2022/OUTDOOR SPORTSWIRE/ – The U.S. Department of Agriculture’s Forest Service is announcing today that as a partner of the Wood for Life project, the National Forest Foundation has received more than $2…
BUFF® Launches New Collection in Partnership with Protect Our Winters
SANTA ROSA, California /OUTDOOR SPORTSWIRE/ – BUFF®, creator of versatile performance head and neckwear for all-season outdoor enthusiasts, announces the launch of its sixth artist collection in partnership with Protect Our Winters (POW), inspired by the…
Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season
Sun Valley, ID (Nov. 9, 2022)/OUTDOOR SPORTSWIRE/ – Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more…
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No Reception Club Releases Second Edition of Popular Travel Diaper Bag
SAN FRANCISCO (November 8, 2022) /OUTDOOR SPORTSWIRE/ – Family travel gear brand No Reception Club launches today their much-anticipated, updated second edition of the Getaway Bag after selling out of the original version of the pack…
King Oscar Celebrates 120 Years as the King of Seafood
San Diego, Calif. (November 04, 2022) /OUTDOOR SPORTSWIRE/ King Oscar, the legendary Norwegian seafood producer, is proud to celebrate its 120th anniversary on Tuesday, November 29th, 2022. King Oscar, currently the top purveyor of specialty…
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Brad Hiranaga Joins Cotopaxi as Chief Brand Officer in Latest C-suite Expansion
Salt Lake City, UT (November 3, 2022) — Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes new Chief Brand Officer Brad Hiranaga as the latest C-suite executive to join the team during an…
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Come to the Harvest Celebration for 2022 U.S. Capitol Christmas Tree on Nov. 5
ASHEVILLE, NC (Nov. 1, 2022) – Come celebrate and help us send one very special red spruce, Ruby, on her grand adventure from the mountains to sea and all the way to Washington, D.C. The…
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Sun Valley Resort Kicks Off The 2022-2023 Season With A Bang
Sun Valley, ID. /OUTDOOR SPORTSWIRE/ – Sun Valley Resort, #1 ski resort in the West from SKI Magazine’s revered Annual Ski Resort Awards for three years in a row and oldest independently owned destination…
Athletic Brewing Company Launches Mobile App
MILFORD, Conn. and SAN DIEGO (October 19, 2022) /OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, America’s leading non-alcoholic craft brewer, today announced the official launch of its app, giving consumers a way to stay connected with…
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Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine
Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /OUTDOOR SPORTSWIRE/ – Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel…
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Three-Peat For Sun Valley As North America’s Number 1 Ski Resort
Sun Valley, ID. – Oct. 13, 2022 /ENDURANCE SPORTSWIRE/ – Sun Valley Resort, North America’s first destination ski resort, established in 1936, is now able to claim another historic place in award annals, as a…
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Red Bull Bay Climb Returns for Heart-Pounding Fifth Anniversary
San Francisco, Calif. (October 13, 2022) /OUTDOOR SPORTSWIRE/ – On Saturday, October 22nd, Red Bull will host the 5th annual Red Bull Bay Climb at San Francisco’s iconic Potrero Hill, a heart-pounding, uphill, sufferfest of a bicycle…
Title Nine’s Pitchfest Outdoor Edition Announces 2022 Winners
Emeryville, Calif, Oct 13, 2022 /OUTDOOR SPORTSWIRE/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fifth-annual Pitchfest Outdoor…
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BUFF® Celebrates 30th Anniversary with Renewed Commitment to Sustainability
Barcelona (Oct. 4, 2022) /OUTDOOR SPORTSWIRE/ – Original Buff, S.A., a world leader in headwear and neckwear accessories for outdoor activities, celebrates 30 years of innovation this year and commits to elevating its DO MORE NOW…
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Cotopaxi Names CARE Ecuador as Newest Impact Partner
Salt Lake City, UT (Sept. 28, 2022) /OUTDOORS SPORTSWIRE/ – Cotopaxi, a certified B Corporation™, adventure gear and apparel brand, announces their impact partnership through the Cotopaxi Foundation with CARE Ecuador (CARE) to bolster their…
Pale Blue Earth Expands Rechargeable Battery Line with USB-C and Vivid Collection and Announces Limited Lifetime Warranty
Park City, UTAH (September 15, 2022) /OUTDOOR SPORTSWIRE/ – Pale Blue Earth, the startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, released the next generation of their popular AA and AAA Li-ion rechargeable batteries…
Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism
Sun Valley, ID /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led…
Athletic Brewing Company Signs NIL Sponsorships with 3 Heisman Hopefuls
Stratford, CT and San Diego, CA (September 1, 2022) /OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, the fastest-growing beverage company in America according to Inc. Magazine, today announced it has signed name, image, and likeness (NIL)…
Athletic Brewing Launches New “Fit For All Times” Campaign
Stratford, CT and San Diego, CA (September 1, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, the fastest-growing beverage company in America according to Inc. Magazine, today announced the launch of “Fit For All Times,” an exciting new…
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Wild Rye Launches New Technical and Lifestyle Collections for Fall
Sun Valley, ID (August 29, 2022)/OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, recently launched its Fall/Winter 2022 (FW22) Collection, featuring nine never before seen styles and colorways…
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Athletic Brewing Company Named Fastest-Growing US Beverage Manufacturer by Inc. Magazine
MILFORD, Conn. and SAN DIEGO, August 17, 2022/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, America’s leading non-alcoholic craft brewer, has been named the 26th fastest-growing private company in America by Inc. Magazine. With an astounding growth rate of…
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Athletic Brewing Company Announces Grand Adventure Giveaway
MILFORD, Conn. and SAN DIEGO, August 15, 2022 – Are you thirsting for adventure? Do you want to drop everything and get off the grid? Athletic Brewing Company, the fastest-growing brewery in the United States,…
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The National Forest Foundation Strengthens Commitment to Equity in People
Missoula, MT. (Aug 15, 2022) – The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System, announces today their $500,000 investment to immediately bolster…
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Mountain Hardwear Releases New Collections and Added Styles for Winter Adventures
Richmond, Calif. (Aug. 15, 2022)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, introduces the new HiCamp™ lifestyle collection, additions to the Stretchdown™ family, and new women’s-specific outerwear in…
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Cotopaxi Becomes 1% For The Planet Member
Salt Lake City, UT, (August 11, 2022)/OUTDOOR SPORTSWIRE/ –B Corp and impact-driven brand Cotopaxi is proud to announce their 1% for the Planet (FTP) Membership, reaffirming their commitment to giving 1% of revenue to certified nonprofits…
Athletic Brewing and IRONMAN Create Limited-Edition Non-Alcoholic Brew, Personal Record™
Stratford, CT, San Diego, CA, Tampa, FL. (August 10, 2022) — Leading non-alcoholic brewery, Athletic Brewing Company, is the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, and today released their newest limited-edition brew,…
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The Futurist Project’s Second Program Offering, Leadership Lab; Opens Registration
(August 4, 2022, Denver, Colorado) /OUTDOOR SPORTSWIRE/ – The outdoor industry’s newest leadership learning house, The Futurist Project, has opened registration for Leadership Lab starting today, August 3rd, 2022. Founded in 2021, Leadership Lab is…
Hoka NAZ Elite Adds Quartet of NCAA Stars
Flagstaff, AZ, August 4, 2022 /OUTDOOR SPORTSWIRE/ – HOKA NAZ Elite announced today that the team has signed four new athletes to its roster: Krissy Gear from the University of Arkansas, the University of Wisconsin’s Olin Hacker, Abby…
Athletic Brewing Company and Kane Footwear Announce Collaboration
Stratford, CT and San Diego, CA (July 28, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, leading non-alcoholic brewery and one of TIME’s 100 Most Influential Companies 2022, and Kane Footwear, the premiere renewably-sourced active recovery footwear brand,…
Taiga Coolers Marks 100% Growth in 9th Year of Business
Mesquite, Texas (July 27, 2022) /OUTDOOR SPORTSWIRE/ –Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, ended the second quarter of 2022 with explosive 100 percent year-to-date growth. Taiga Coolers’ product sales grew…
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Cotopaxi Welcomes Chobani Veteran Grace Zuncic as Chief People and Impact Officer
Salt Lake City, UT. July 27, 2022/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, is proud to welcome Grace Zuncic as their first ever Chief People and Impact Officer. Zuncic brings decades of…
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Wild Rye And SheJumps Launch Limited Edition Bike Shorts, Events And Impact Partnership
Sun Valley, ID (July 21, 2022)/OUTDOOR SPORTSWIRE/ – Wild Rye, premiere mountain lifestyle apparel brand made for and by women-identifying individuals, today announced their second SheJumps collaboration drop, featuring best-selling mountain bike short, the Freel Short. The…
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Athletic Brewing Company Donates Over One Million Dollars Through Its Two for the Trails Program To Protect Public Spaces and Trails
San Diego, Calif. (July 20, 2022)/OUTDOOR SPORTSWIRE/ – As a Certified B Corp, Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., is committed to giving back to foundations and organizations aligned with the brand…
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Sun Valley Company, National Forest Foundation, U.S. Forest Service, and Bureau of Land Management Partner For Bald Mountain Stewardship Project
Sun Valley, ID /OUTDOOR SPORTSWIRE/ – After three years of strategic curation, this summer commences an innovative and collaborative environmental and mountain recreation project, a 5 to 7-year partnership between Sun Valley Company (SVC), National Forest…
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CamelBak® Enters Cooler Market with ChillBak™ Pack 30
PETALUMA, Calif. (July 12, 2022)/OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in personal hydration products, launches its first cooler backpack for Summer 2022. The ChillBak™ Pack 30 brings a fresh approach to the cooler market, combining an…
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Mountain Hardwear Announces Presenting Sponsorship of Pull Focus
Richmond, Calif. (June 29, 2022) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, is the presenting sponsor of Pull Focus, a new grant for underrepresented filmmakers.…
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Athletic Brewing and Laird Superfood Re-Release In-Demand Beer Collaboration
SAN DIEGO, Calif. (June 29, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, leading non-alcoholic brewery and one of TIME’s 100 Most Influential Companies 2022, has partnered with superfood pioneer Laird Superfood® on a second, coveted beer collaboration,…
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Wild Rye (redux), a Peer-to-Peer Re-Commerce Platform, Launches To Reduce Waste and Suit Evolving Needs
Sun Valley, ID (June 23, 2022)/OUTDOOR SPORTSWIRE/ – Wild Rye, leader in outdoor apparel made by and for women and women-identifying individuals, is proud to announce the launch of Wild Rye (redux), a peer-to-peer re-commerce platform in…
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Decathlon Launches New Innovations in Its 2022 Mountain and Water Sports Collections
SAN FRANCISCO (June 9, 2022)/OUTDOOR SPORTSWIRE/ – Decathlon, the French sporting goods manufacturer founded in 1976 known for innovative equipment that makes the outdoors more accessible to everyone, announces the launch of new mountain and water-specific…
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Decathlon Expands US Distribution Channels to New Retailers
SAN FRANCISCO (June 8, 2022) /OUTDOOR SPORTSWIRE/ – Today, at Outdoor Retailer in Denver, Decathlon announces its expansion of distribution channels to key brand partners in order to provide greater access for customers to its…
Machines For Freedom Launches New, Fit Inclusive Endurance Bib
Los Angeles, Calif (June 6, 2022)/OUTDOOR SPORTSWIRE/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib sets…
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CamelBak® Partners With UTMB® Mont Blanc And UTMB World Series
PETALUMA, Calif. /OUTDOOR SPORTSWIRE/ – Today, CamelBak, the global leader in personal hydration products, and the UTMB World Series have announced a multi-year global partnership beginning in 2022. As the official supplier for hydration packs, filtration…
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BUFF® Releases Limited Edition Pride 2022 Collection
SANTA ROSA, California (June 2, 2022)/OUTDOOR SPORTSWIRE/ –BUFF®, creator of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, is excited to announce their limited edition Pride 2022 collection in time for Pride Month.…
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Cotopaxi Announces Partnership With True Colors United
Salt Lake City, UT (May 31, 2022) — Cotopaxi, a certified B Corporation™ outdoor gear and apparel brand, announces their impact partnership through the Cotopaxi Foundation with True Colors United (TCU) to support and invest…
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Cotopaxi Taps Damien Huang As President
Salt Lake City, UT. May 23, 2022 — Outdoor gear brand and certified B Corporation™, Cotopaxi is honored to announce the appointment of its first ever President, Damien Huang, reporting to and working alongside CEO…
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No Reception Club Launches in the US as Newest Travel-Ready Family Brand
SAN FRANCISCO, Calif. (May 18, 2022) /OUTDOOR SPORTSWIRE/ – Newly launched family travel gear brand, No Reception Club, is proud to present their line of family-oriented and intuitive travel products — starting with their flagship…
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Mammut Announces Safety Partnership with Teton Gravity Research
(Williston, VT) May 17, 2022/OUTDOOR SPORTSWIRE/ – Premiere mountain safety and outdoor brand Mammut, is proud to announce their official safety partnership with Teton Gravity Research (TGR), the leading winter sports media brand. As TGR’s first…
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Cotopaxi Names Marissa Magno As VP of People and Inclusion
Salt Lake City, UT. May 16, 2022 /OUTDOOR SPORTSWIRE/ – Outdoor gear brand, and certified B Corporation™, Cotopaxi is thrilled to announce Marissa Magno (she/her) as VP of People & Inclusion, a newly created role…
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Athletic Brewing Company Earns Certified B Corporation™ as it celebrates 4th birthday
Stratford, CT and San Diego, CA (May 16, 2022) /OUTDOOR SPORTSWIRE/ Athletic Brewing Company, leading non-alcoholic brewery and one of TIME’s 100 Most Influential Companies 2022, is excited to announce that it has achieved Certified…
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Women-Led Brand Wild Rye Partners With Red Bull Formation
Sun Valley, ID /OUTDOOR SPORTSWIRE/ – Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain…
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CamelBak® Introduces New Hike Collection
PETALUMA, Calif. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, unveils a new line of hiking hydration packs that include the redesigned Arete Collection, Cloud Walker and Rim Runner X, all…
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DUER Launches Most Lightweight, Travel-Ready Collection To Date
Vancouver, BC (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Canadian lifestyle performance apparel brand DUER has released a brand new collection featuring an ultra-lightweight, natural fiber-rich fabric to meet the demand for summer essentials created using nature-based, low-synthetic materials.…
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CamelBak® Launches All-New Fusion™ Reservoir Collection
PETALUMA, Calif. (May 3, 2022) /OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in personal hydration products, launches an all-new series of hydration reservoirs for Spring 2022. The Fusion™ collection improves performance and offers greater versatility…
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Athletic Brewing Company Premieres First Documentary ‘Journey to 100’ with National Virtual Screening
(May 9, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, the leading non-alcoholic craft brewer and fastest growing brewery in the country, set out on a national tour premiering its first documentary, Journey to 100, over the last few…
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Cotopaxi is Climate Neutral Certified for the Second Year in a Row
Salt Lake City, UT, (April 21nd, 2022)/OUTDOOR SPORTSWIRE/ – For the second year in a row, B Corp and mission driven brand, Cotopaxi is proud to announce its Climate Neutral certification. Climate Neutral is an independent and…
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Cotopaxi Opens Retail Store In Portland With Key Partnerships and Events
Salt Lake City, UT – April 19, 2022/OUTDOOR SPORTSWIRE/ – Cotopaxi – outdoor gear and apparel brand and Benefit Corporation – recently opened its first long term brick & mortar retail location in Portland, OR on…
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Athletic Brewing Opens Submissions For 2022 Two for the Trails Program on Earth Day
Stratford, CT and San Diego, CA (April 12, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing, the leading non-alcoholic craft brewer in the U.S., honors upcoming Earth Day by announcing the opening period for submissions into its outdoors-focused give back…
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Wild Rye Launches Spring Collection and Partners with OutsidePR
Sun Valley, ID (April 7, 2022) /OUTDOOR SPORTSWIRE/ – Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, today announced its new Spring ‘22 Collection drop, along with its public…
Athletic Brewing Company Releases Limited Edition Beer in Collaboration with JUSTIN’S® Nut Butter to Celebrate Earth Day
Stratford, CT & San Diego, CA (April 6, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing, the leading non-alcoholic craft brewer and recently named as one of TIME’s 100 Most Influential Companies in 2022, is once again releasing a…
Mountain Hardwear Releases New Trail-Focused Apparel and Jackets
Richmond, Calif. /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, has introduced the new Trail Sender™ collection and the Kor Airshell™ series, an evolution of its…
Title Nine’s Pitchfest Girls Announces 2022 Winners
Emeryville, Calif, April 5, 2022/OUTDOOR SPORTSWIRE/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its first-annual Pitchfest Girls. Pitchfest Girls is…
The Futurist Project Acquires Leadership Lab; Opens Registration
(April 4, 2022, Denver, Colorado)/OUTDOOR SPORTSWIRE/ –The outdoor industry’s newest leadership learning house, The Futurist Project, has acquired Leadership Lab. Founded in 2021, Leadership Lab is a virtual three month program for individuals just breaking into…
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Cotopaxi Releases 2021 Impact Report
Salt Lake City, UT. (April 4, 2022)/OUTDOOR SPORTSWIRE/ – B Corp and mission-driven brand Cotopaxi, today released its annual Global Reporting Initiative core Impact Report. The report aims to provide a balanced and comprehensive assessment of…
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Mountain Hardwear Announces Title Sponsorship of the Montana Women’s Climbing Festival
Richmond, Calif. (April 4, 2022) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with the Montana Women’s Climbing Festival as…
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CamelBak® Launches Spring 2022 Mountain Bike Collection
PETALUMA, Calif. (March 24, 2022) – CamelBak®, the global leader in award-winning personal hydration products, launches new and redesigned mountain bike packs as part of its Spring 2022 collection. These new models include the M.U.L.E.® Evo…
High Fives Foundation Brings Retro Shred Ski-a-Thon to Winter Park, Colorado
Winter Park, CO /OUTDOOR SPORTSWIRE/ – Today, High Fives Foundation announced the new location of their 7th Annual Retro Shred-a-Thon. Presented by Denver-based Phunkshun Wear, the fundraiser will be hosted at Winter Park, Colorado on…
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Cotopaxi Partners with Mercy Corps to Raise Funds for the Humanitarian Crisis in Ukraine
Salt Lake City, UT. (March 15, 2022) /OUTDOOR SPORTSWIRE/ – B Corp and impact driven brand Cotopaxi, is driving awareness and raising funds for the ongoing humanitarian crisis in Ukraine. In alignment with their goal…
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Title Nine Opens Applications for the second annual Pitchfest Nonprofit Edition
Emeryville, Calif (March 14, 2022) /OUTDOOR SPORTSWIRE/ – Title Nine, adventure and outdoor apparel brand and retailer empowering women to lead, risk, and own, is proud to announce that its second annual Pitchfest Nonprofit Edition is now…
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Mammut Announces Second Annual Women’s Scholarship in Partnership with American Mountain Guides Association
(Williston, VT) March 8, 2022/OUTDOOR SPORTSWIRE/ – Mammut, premiere mountain safety and outdoor brand, has announced their second annual women’s specific scholarship in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded…
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Athletic Brewing Company Launches Crisp Non-Alcoholic Brew, Athletic Lite
Stratford, CT & San Diego, CA (March 7, 2022)/OUTDOOR SPORTSWIRE/ – The leading non-alcoholic craft brewer and fastest-growing brewery in the country, Athletic Brewing, is excited to announce the release of an exceptionally approachable, crisp, refreshing,…
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Sun Valley and Snowbasin Season Passes On Sale with New Products and New Partner Programs
Sun Valley, Idaho and Huntsville, Utah. – Mar. 3, 2022 /OUTDOOR SPORTSWIRE/ – Two world-renowned ski resorts, Sun Valley and Snowbasin, announced today that they are entering into new pass partnerships with Ikon Pass and…
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DECKED Acquires CargoGlide
Ketchum, Idaho (March 3, 2022) /OUTDOOR SPORTSWIRE/ – DECKED is pleased to announce the acquisition of industry-leading sliding truck bed accessory manufacturer, CargoGlide. Founded in 2010, CargoGlide designs, manufactures, and sells robust, ergonomic sliding bed…
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BUFF Partners With Momentum Camps and Launches New Collection
SANTA ROSA, California (March 2, 2022) /OUTDOOR SPORTSWIRE/ – BUFF®, creators of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, is proud to announce its increased 2022 partnership with Momentum Camps; giving…
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Cotopaxi Launches Travel Ready and Impact Driven Spring 2022 Collection
Salt Lake City, UT. (Mar. 1, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce the release of their complete Spring 2022 Collection, a nod towards…
Title Nine Announced Finalists For First Annual Pitchfest Girls
Emeryville, Calif (March 1, 2022)/OUTDOOR SPORTSWIRE/ – Title Nine, adventure and outdoor apparel brand and retailer aiming to empower women to lead, risk and own, is proud to announce nine finalists of their first annual Pitchfest…
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Injinji Expands Brand Marketing Team for 2022
San Diego, CA (March 1, 2022) /OUTDOOR SPORTSWIRE/ – Injinji, the innovator of the patented five-toe-Performance Toesock™ for runners and outdoor enthusiasts, announces new additions to the Injinji Marketing Team; Lexi Brantman (Content Marketing Manager) and…
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Amid Rapid Growth Mountain Hardwear Expands Leadership Team with Three Promotions and Two New Hires
Richmond, Calif. (February 28, 2021) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has announced three internal promotions including a new Vice President of Product Line…
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Pale Blue Earth Charts Course for Growth
Park City, UTAH (February 24, 2022) /OUTDOOR SORTSWIRE/ – Pale Blue Earth, the startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, wraps up 2021 by recapping significant growth, momentum, and success in 2021. Thanks…
Injinji Releases First Trainer Mini-Crew Sock In Brand History
San Diego, CA (February 23, 2022)/OUTDOOR SPORTSWIRE/ – Injinji, the innovator of the patented five-toe-Performance Toesock™ for runners and outdoor enthusiasts, announced the release of their first ever Trainer Mini-Crew sock today. Designed for runners…
Brompton Bicycle Launches Reinvented Flagship Models, Signals Innovation Ahead
NEW YORK (February 23, 2022) /OUTDOOR SPORTSWIRE/ – Brompton, the London-based manufacturer of the iconic folding bike, is gearing up for a promising 2022 with a fleet of new, redesigned bikes. Represented with a fresh…
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Mountain Hardwear Announces Title Sponsorship of No Man’s Land Film Festival
Richmond, Calif. (Feb. 14, 2022) /OUTDOOR SPORSTWIRE/ – Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with No Man’s Land Film Festival as…
Red Bull Raid is Back, And Celebrates Big-Mountain Athleticism and Ski Town Heroes
Palisades Tahoe, CA – (February 9, 2022) /OUTDOOR SPORTSWIRE/ – Red Bull Raid–the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style…
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Cotopaxi Welcomes Eight Do Good Ambassadors to Roster
Salt Lake City, UT. February 1, 2022 /OUTDOOR SPORTSWIRE/ – Outdoor gear brand, and certified B Corp, Cotopaxi is proud to announce their Do Good Ambassador team. The Do Good Ambassadors are a group of mentors,…
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DUER Announces Grand Reopening of Denver Location and Strategic Expansion of US Retail Locations
Denver, CO (Jan. 27, 2022) /OUTDOOR SPORTSWIRE/ – DUER, the brand that’s aiming to be the next big apparel story out of Canada’s west coast – is proud to announce the grand reopening of its…
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Decathlon Announces New Chief Executive Officer
SAN FRANCISCO (January 2022) /OUTDOOR SPORTSWIRE/ – Fabien Derville, Chairman of the board of Decathlon, announces the appointment of Barbara Martin Coppola as Chief Executive Officer of the group. Decathlon is a world leading designer…
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BUFF Athlete, Dahria Beatty, Headed To 2022 Winter Olympics
SANTA ROSA, California (January 26, 2021) /OUTDOOR SPORTSWIRE/ – BUFF®, creators of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, is proud to announce that Canadian Cross Country Skier and BUFF Athlete,…
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Mammut Announces Safety Partnership with Full Circle Everest
(Williston, VT) January 26, 2022 /OUTDOOR SPORTSWIRE/ – Premiere mountain safety and outdoor brand Mammut, is proud to announce their partnership with Full Circle Expeditions (FCE), the first team of Black climbers to attempt a…
The Futurist Project’s Leadership Institute Launches Today – Applications Now Live
(Jan 25, 2022, Denver, Colorado) /OUTDOOR SPORTSWIRE/ – For everyone, the pandemic has been a time of major shifts. Perhaps now more than ever, the outdoor industry (and allied) employees are in need of community,…
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Mammut Announces Learn to Ski or Ride Scholarship in Partnership with Copper Mountain
(Williston, VT) /OUTDOOR SPORTSWIRE/ – Mammut, premiere mountain safety and outdoor brand, is thrilled to announce its Learn to Ski or Ride Scholarship in partnership with Copper Mountain. As a part of their ongoing commitment…
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11.8 Million Dollars Invested In Watershed Protection with the Northern Arizona Forest Fund
Phoenix, AZ (January 19, 2022) /OUTDOOR SPORTSWIRE/ – In the last two years, the Northern Arizona Forest Fund (NAFF), a program led by the National Forest Foundation’s Southwest Field Program, has invested over $11.8 million to…
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This is Brompton. Reinvented. Introducing T Line
19 January 2021 /OUTDOOR SPORTSWIRE/ – Brompton has reinvented every millimetre of its iconic design to create its lightest bike ever, weighing in at 7.45kg. The product of three years of research and development, Brompton…
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Athletic Brewing Company Partners With Alterra Mountain Company Kicking Off The 2021/22 Winter Season
Stratford, CT & San Diego, CA (January 4, 2022) /OUTDOOR SPORTSWIRE/ – The leading non-alcoholic craft brewer and fastest growing brewery in the country, Athletic Brewing, is excited to announce its three-year partnership with Alterra…
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HOKA® Reimagines The Run With The All-New Kawana
(GOLETA, Calif.), January 3, 2022 /OUTDOOR SPORTSWIRE/ – HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of the all-new Kawana. A revolutionary new shoe for the start of a new year, the…
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Cotopaxi Launches Into Strategic Growth Trajectory With Inspiring New Hires
Salt Lake City, UT. (Dec. 20, 2021) /OUTDOOR SPORTSWIRE/ – Outdoor brand and B Corp, Cotopaxi, is proud to announce the addition of seven key staff members to its leadership, signalling the start of a…
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Cotopaxi Named to Inc.’s 2021 Best in Business List in Consumer Products
Salt Lake City, UT. December 7, 2021 /OUTDOOR SPORTSWIRE/ – Outdoor gear brand, and certified B Corp, Cotopaxi has been named to the Inc. 2021 Best in Business list in the consumer products category. Inc.’s…
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Cotopaxi Partners with Sport Factory Pacific to Lead Distribution Efforts in Australia, New Zealand and the Pacific Island Region
Salt Lake City, UT. 6th Dec. 2021 /OUTDOOR SPORTSWIRE/ – Cotopaxi, the outdoor industry’s first venture capital-backed Benefit Corporation and Certified B Corp, and one of the fastest-growing outdoors apparel and gear brands in the…
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Sun Valley Resort’s Winter Wonderland Festival Kicks Off December 11th
Sun Valley, ID (Dec. 1, 2021) – Sun Valley Resort announces its 2021 Winter Wonderland Festival line up including the return of some local favorites including the Tree Lighting Ceremony, Open Air Holiday Market, and…
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Introducing the Brompton P Line: Next level frame. Next level componentry. A next level ride.
18th November 2021 /OUTDOOR SPORTSWIRE/ – Since its introduction in 2005, the Brompton Superlight has given Brompton users the option for a lighter bike to get from A-B. By using different materials in its construction,…
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Cotopaxi to Open Two New Brand Stores
Salt Lake City, UT – Nov, 17, 2021 – Today Cotopaxi – outdoor gear and apparel brand and Benefit Corporation – announces plans to open two new brick and mortar retail stores. The new locations…
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Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (November 16, 2021) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for…
BUFF Accelerates Support of Protect Our Winters Increasing Commitment to Climate Change Advocacy
SANTA ROSA, California (November 15th, 2021) /OUTDOOR SPORTSWIRE/ – BUFF®, creators of versatile performance head and neckwear for all-season outdoor enthusiasts and athletes, is proud to announce its increased financial support of over $50,000 annually…
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The Winter Adventure Safety Festival Returns For 2021
WILLISTON, Vt. (November 11, 2021) – Mammut, the premium outdoors and mountain safety brand born in Switzerland, is honored to partner with The Lady Alliance for its fourth celebration event for safety in the outdoors.…
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Athletic Brewing Co. Named in Fast Company’s First Annual List of “Brands That Matter”
San Diego, CA., (November 4, 2021) – Fast Company recently announced its first annual Brands That Matter list, honoring brands that do more than sell products or provide services. These companies and nonprofits have achieved…
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Sun Valley Resort Announces Winter Operating Plan for 2021-2022 Season
Sun Valley, ID. – Oct. 25, 2021 /OUTDOOR SPORTSWIRE/ – Sun Valley Resort, ranked #1 Overall Resort in SKI Magazine’s Annual Ski Resort Awards and Reader’s Poll for the second year in a row, today…
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UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner
(GOLETA, Calif. And Chamonix, France), October 25, 2021 /OUTDOOR SPORTSWIRE/ – Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year…
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Athletic Brewing Donates One Million Dollars Through Its Two for the Trails Program
San Diego, Calif. (October 25, 2021) /OUTDOOR SPORTSWIRE/ – Athletic Brewing, the leading non-alcoholic craft brewer in the U.S., is proud to announce the 2021 grantee winners of its industry benchmark-setting program, Two for the…
Red Bull Short Circuit and Red Bull Bay Climb Join Forces For Two-Day Cycling Frenzy
San Francisco, Calif. – (October 23, 2021) /OUTDOOR SPORTSWIRE/ – Today marks the completion of two epic San Francisco Bay Area cycling events, Red Bull Short Circuit – the first-ever fixed-gear elimination race held on a go-kart…
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Sun Valley Is North America’s Top Resort Two Years Running
Sun Valley, ID. – Oct. 22, 2021 – Sun Valley Resort, the original North American destination ski resort, is proud to announce it has been named as the top ski resort in North America for…
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Outside Inc. Teams Up with Athletic Brewing, Premium Non-Alcoholic Beer, to Launch Exclusive Content Hub
Boulder, Colorado — October 21, 2021 /OUTDOOR SPORTSWIRE/ – Outside Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with Athletic Brewing, a premium, non-alcoholic craft brewery, to…
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DUER Selects OutsidePR as Agency of Record
SAUSALITO, Calif. (October 21, 2021) /OUTDOOR SPORTSWIRE/ – OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced it has been selected as the Agency of Record for…
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Mountain Hardwear Expands Sales Team; Welcomes Upper Midwest Sales Agency
Richmond, Calif. /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce Adams Outdoor Sales in the Upper Midwest as their newest regional sales representation.…
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Teva and Cotopaxi Collaborate on Consciously Designed Cold-Weather-Ready Duo
(GOLETA, Calif.) October 19, 2021 /OUTDOOR SPORTSWIRE/ – Teva®, a division of Deckers Brands (NYSE: DECK), is pleased to announce its latest adventure-ready capsule collection in collaboration with fellow sustainably minded outdoor brand, Cotopaxi. The…
OutsidePR and JAM Collective Launch OUTSIDE JAM Media Summit
Sausalito, Calif. (October 18, 2021) /OUTDOOR SPORTSWIRE/ – OutsidePR and JAM Collective, boutique outdoor and lifestyle public relations agencies based in Northern California, are joining forces to present OUTSIDE JAM, November 16, 2021. OUTSIDE JAM…
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CamelBak® Taps Lifestraw® to Launch Exclusive Collaboration
PETALUMA, Calif. (October 13, 2021) /OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, unveils the new CamelBak filtered by Lifestraw® collection, featuring products with integrated filtration that will allow users to enjoy…
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Laird Superfood & Athletic Brewing Announce New Beer Collaboration
SAN DIEGO, October 8, 2021 — Non-alcoholic beer company, Athletic Brewing Co., and superfood pioneer, Laird Superfood®, announced today their new beer collaboration, Superfood Swell. This epic new tropical IPA features big waves of mango,…
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Title Nine’s Outdoor Edition Pitchfest Announces 2021 Winners
Emeryville, Calif, Sept. 29, 2021 — Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fourth-annual Pitchfest Outdoor Edition. The…
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Cotopaxi Partners with The Chain Collaborative to Invest in Coffee Growing Communities
Salt Lake City, UT. (Sept 29, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, today announces their impact partnership with The Chain Collaborative (TCC) to invest in Change Leaders in coffee-growing…
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Athletic Brewing Hosts First Official Non-Alcoholic Beer Mile
STRATFORD, CT AND SAN DIEGO, CA (September 27, 2021) — Leading craft non-alcoholic beer maker Athletic Brewing Co. is excited to announce that it will host the first-ever NA Beer Mile on October 17 in…
