All Posts by Kate Gaeir.
The James Brand Unveils The Bolen: Premium Titanium, Twist Pen for Everyday Carry
PORTLAND, OR (November 19, 2024) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – announces the expansion of its Communication Category with the launch of The Bolen, the brand’s…
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The Best Just Got Bolder: The James Brand × Timex Automatic GMT Emerald Edition
Portland, OR (November 12, 2024) /OUTDOOR SPORTSWIRE/ – Travel rarely goes the way you plan it; that’s what transforms it into adventure. The James Brand ventured deep into the headlands of Nova Scotia and found…
Polartec Shed Less Technology Debuts in Market with FORLOH
November 5th. Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, partners with elite USA-made hunting outfitter FORLOH to debut…
SMITH MFG Earns 2024 Women in Manufacturing Awards for Leadership and Excellence
PORTLAND, Oregon (October 31, 2024) /OUTDOOR SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share two…
Dovetail Workwear Debuts New CORDURA® Enforced D-Fender Pant
PORTLAND, OR (October 24, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear, the largest exclusively women’s workwear company in the world, brings to market its latest innovation featuring CORDURA® Advanced Fabrics with the all new D-Fender Pant.…
Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series
PORTLAND, OREGON (October 22, 2024) /OUTDOOR SPORTSWIRE/– Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall…
Carbitex Closes Funding Round for Next Growth Phase
KENNEWICK, Washington /OUTDOOR SPORTSWIRE/ – Carbitex, the leader in flexible carbon fiber composites, announces the successful close of a new funding round, marking the culmination of a two-year effort to restructure the company. With five…
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SMITH Launches new Seeker Sunglass Merging Style & Tech for Outdoor Pursuits
PORTLAND, OREGON (Fall 2024) /OUTDOOR SPORTSWIRE/ – Performance reimagined for today’s explorers, the new Seeker sunglass from SMITH is crafted for all terrains and endless pursuits. From running, hiking, biking, and alpine adventures, the Seeker…
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Discover What’s Inside with the All-New Palmer Clear from The James Brand
PORTLAND, OR (October 1, 2024) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – launches the all-new Palmer Clear, a 100% translucent and post-consumer recycled version of the brand’s…
BOA Technology and Timberland PRO Announce Performance Workwear Footwear with BOA Fit System
/OUTDOOR SPORTSWIRE/ – BOA Technology announces new partnership with Timberland PRO and the debut workwear footwear collection featuring the BOA® Fit System, designed to offer unmatched fit, performance, and reliability for professionals in demanding industries.…
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Polartec Wins 2024 R&D 100 Award for Power Shield Pro
Planet Earth, The Universe (September 13, 2024) /OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is proud to announce that its Power Shield™…
Xtracycle Unveils The Hopper: Compact E-Cargo Bike Combines 500-lb Payload With Premium Ride Quality
MILL VALLEY, CA/OUTDOOR SPORTSWIRE/ – Xtracycle, pioneers in cargo bike design for over 25 years, announces the debut of its newest electric cargo bike, the Hopper. Designed to be the most intuitive, compact family cargo bicycle…
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Dovetail Workwear Announces V-Suite Growth & Expansion
PORTLAND, OR (September 9, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear proudly announces today the appointment of Linda Reese to Vice President of Marketing alongside the promotion of co-founder Sara DeLuca to Vice President of Product.…
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Polartec Continues ‘Beyond Begins Today’ Mini Series with Launch of Chapter 2: People
Planet Earth, The Universe (August 28, 2024) /OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, introduces PEOPLE, the second chapter in Polartec’s multifaceted…
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Spotlighting Inspiration, The James Brand Introduces Be James
PORTLAND, OR (August 27, 2024) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – launches Be James°, a series spotlighting individuals who push boundaries, challenge norms, and inspire others…
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The James Brand Expands North American Sales Team, Strengthens Support for Wholesale Partners
PORTLAND, OR /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – announces a significant expansion of its sales representative team and overall brand growth through new and expanded partnerships…
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PAYNTR Golf and Carbitex Debut The TRAINER CARBON X
Portland, OR /OUTDOOR SPORTSWIRE/ – PAYNTR Golf, North America’s fastest growing golf footwear brand, today announces the launch of the TRAINER CARBON X, a revolutionary training shoe developed in collaboration with Carbitex®, a leading expert in…
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Dovetail Workwear Debuts Fall 2024 Line Mixing Classic Cuts With Modern Details
PORTLAND, OREGON (August 15, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the world – unveils its Fall 2024 collection, “Back to Cool.” The new line reimagines heritage workwear classics…
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BOA Fit System Proven to Enhance Cycling Footwear Performance
Denver, CO (July 18, 2024) /OUTDOOR SPORTSWIRE/ – BOA® Technology, the creators of the award-winning patented BOA® Fit System, partners with leading brands to create high performance fit solutions that enable the world’s best athletes…
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Polartec Unveils Sleek New Website with Enhanced B2C Focus, Improved User Experience
Planet Earth, The Universe (July 15, 2024) /OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce the launch of its…
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Xtracycle Rolls Out Free Shipping, Assembly, Passenger System Across E-Cargo Lineup
MILL VALLEY, CA (June 18, 2024) /OUTDOOR SPORTSWIRE/ – Xtracycle, the pioneering brand that catalyzed the cargo bike movement over 25 years ago, is revolutionizing the e-cargo bike ownership experience with a new streamlined buying…
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Dovetail Workwear and Lisa Congdon Spread Radical Love with New Limited Edition Pride Collection
PORTLAND, OREGON (June 14, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear, makers of durable and stylish apparel for women, announces a limited edition Pride Collection created in partnership with internationally renowned artist and activist, Lisa Congdon.…
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Polartec Launches ‘Beyond Begins Today’ Mini Series with Premiere of Chapter 1: Planet
Planet Earth, The Universe (May 22, 2024)/OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, unveils the first of three short films which comprise…
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Dovetail Workwear Announces New Maven Parternship With HGTV Stars Elizabeth Finkelstein & Jennifer Salvemini
PORTLAND, OREGON (May 21, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and…
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Dovetail Workwear Celebrates Expecting Parents with New Maternity Styles for Work & Play
PORTLAND, OREGON (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the world, announces the expansion of its maternity line, with the introduction of the Freshley Maternity Overalls…
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SMITH Launches First-to-Market ChromaPop Glass Polarchromic Lens Technology
PORTLAND, OREGON (Spring 2024) /OUTDOOR SPORTSWIRE/ – Innovating across performance eyewear for almost 60 years, SMITH is excited to announce its newest evolution of ChromaPop™ lens technology with the first-to-market debut of ChromaPop™ Glass Polarchromic…
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Polartec Proudly Announces the Milliken & Company 2023 Sustainability Report
Planet Earth, The Universe (April 29, 2024) /OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand, is pleased to underscore its dedication to building a more sustainable future as it pursues the 2025 People, Product…
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Dovetail Workwear Announces New Maven Brand Ambassador Clarenda “Farmer Cee” Stanley
PORTLAND, OREGON (April 18, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is thrilled to announce organic farmer, herbalist and entrepreneur Clarenda “Farmer Cee” Stanley…
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Carbitex Fortifies Global Team with Strategic New Hires
KENNEWICK, Washington (April 10, 2024) /OUTDOOR SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites focused on footwear, travel, and accessories – announces the appointment of Filippo Sartor to Vice President of Global…
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The James Brand Announces New Hires, Relocates Headquarters and Distribution Warehouse to Meet Growing Demand
PORTLAND, OR (March 28, 2023) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announces today the expansion of its corporate leadership team with the appointment of Justin Baar…
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The James Brand Elevates The Kline with Marbled Carbon Fiber
PORTLAND, OR (March 19, 2024)/OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – is excited to announce the evolution of its best-selling knife, The Kline Marbled Carbon + Stainless,…
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Polartec Unveils New High-Performance Fabrics with Sustainable Benefits
Planet Earth, The Universe (March 18, 2024) /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to introduce Polartec® Power Shield™ RPM,…
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Payntr Golf and Carbitex Unveil the X TRAINER XC 001: A Game-changing Versatile Training Shoe With Cutting-edge Technology
Portland, OR /OUTDOOR SPORTSWIRE/ – PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a…
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Smith Unveils New Trail-Focused Payroll Helmet
PORTLAND, OREGON (Spring 2024) /OUTDOOR SPORTSWIRE/ – Drop into banked corners and roll flowy singletracks with confidence in the new Payroll helmet from Smith. The half shell design offers complete coverage and the most advanced…
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At Polartec, Beyond Begins Today… since 1993
Planet Earth, The Universe (March 12, 2024) /OUTDOOR SPORTSWIRE/ -Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the premium creator…
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The BOA Fit System is Scientifically Proven to Increase Workwear Footwear Performance
Denver, CO /OUTDOOR SPORTSWIRE/ – BOA® Technology, creators of high-performance dial-based fit solutions, announces new scientific findings proving the BOA® Fit System and its PerformFit™ Wrap improves stability, energy efficiency, and endurance for workers over…
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Smith Welcomes Marion Haerty to Global Snow Team
Portland, Oregon (January 26, 2024) /OUTDOOR SPORTSWIRE/ – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride…
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Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as…
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Dovetail Workwear Announces 2024 Maven Brand Ambassadors
PORTLAND, OREGON (January 11, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with…
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Polartec Elevates Sustainable Performance with Expanded Power Shield Collaboration with Le Col
Planet Earth, the Universe /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce expanded offerings of its recently debuted bio-based, plant-based,…
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2023 Polartec Apex Award Winners Announced
Planet Earth, (November 6th, 2023) – Polartec®, a Milliken™ & Company brand, and premium creator of innovative and more sustainable textile solutions, is excited to announce the winners of the 2023 Polartec Apex Awards. The…
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Polartec Launches New Brand Ethos ‘Made To Go Beyond’
Planet Earth, the Universe (October 11, 2023) /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and sustainable textile solutions, unveils its new brand ethos, Made To Go Beyond.…
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BOA Fit System Ski Boot Solution Delivers a Scientifically Proven Performance Advantage
Denver, CO (October 10, 2023)/OUTDOOR SPORTSWIRE/ – BOA® Technology, the creator of the award-winning patented BOA® Fit System, launched its inaugural Alpine Ski Boot solution in partnership with four leading global ski brands: K2, Salomon, Atomic,…
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Xtracycle Advances Electric Cargo Bike Lineup with More Power, Speed and Utility as Popularity Surges
MILL VALLEY, CA (October 10, 2023) /OUTDOOR SPORTSWIRE/ – Xtracycle, industry pioneers and innovators of high-quality family cargo bikes, responds to increased adoption and demand in the e-cargo market with an expanded product offering, bringing more…
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Dovetail Workwear Announces 2023 Partnership with Geological Society of America
PORTLAND, OREGON (October 5, 2023)/OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere made by, for, and with women – is excited to announce its official sponsorship of the…
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Smith Launches All New Method Snow Helmet
PORTLAND, OREGON (Winter 2023/24) /OUTDOOR SPORTSWIRE/ – Innovators across snow helmets and goggles for almost 60 years, SMITH is excited to announce the launch of the new Method helmet, a unisex style designed for park…
Polartec Introduces Performance Fabrics Made With Biolon™: Nylon Just Got Better
Planet Earth, the Universe (October 2, 2023) /OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce the upgrade of two…
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The James Brand Expands Communication Category
PORTLAND, OR (September 26, 2023) /OUTDOOR SPORTSWIRE/ – Best known for its pocket knives and tools, The James Brand – makers of modern, minimal, everyday carry products – is excited to announce the expansion of…
Could Houdini’s Power Houdi be the Most Worn Piece of Clothing in the Outdoors?
Planet Earth, the Universe (September 19, 2023) /OUTDOOR SPORTSWIRE/ – Polartec® – a Milliken & Company brand and the premium creator of innovative and sustainable textile solutions – together with Houdini Sportswear celebrates 20 years…
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Polartec Power Shield Debuts in Santini Adapt Multi Jacket
Planet Earth, The Universe (September 19, 2023)/OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand, launches all-new bio-based Polartec® Power Shield® fabric technology to market, debuting in the Adapt Multi Jacket by renowned cycling brand, Santini.…
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The James Brand Appoints Dustin Aron to Director of Marketing and Sales
PORTLAND, OR (September 15, 2023) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announces today the appointment of Dustin Aron to Director of Marketing and Sales. In his…
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Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership
PORTLAND, OREGON (September 5, 2023) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the…
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The James Brand Launches First Flipper Design, The Wells
PORTLAND, OR (August 29, 2023)/OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announced today the launch of its first true flipper design, The Wells. A testament to the dedication…
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Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain
Denver, CO (August 22, 2023)/OUTDOOR SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on…
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Dovetail Workwear and Deschutes Brewing ReLaunch Move Maker Beer
PORTLAND, OREGON (August 7, 2023)/OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the exclusively women’s workwear apparel company made by, for, and with women – is excited to announce today its renewed partnership with Deschutes Brewing and…
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Carbitex Announces Leadership Appointments, Manufacturing Shift
KENNEWICK, Washington (July 19, 2023) /OUTDOOR SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites focused on footwear, travel, and accessories – is pleased to announce key updates that will further strengthen its position…
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Koroyd Announces Substantial Growth Across New Headquarters and Hires, Innovation Investment, And Brand Relaunch
MONTE CARLO, MONACO (June 28, 2023) /OUTDOOR SPORTSWIRE/ – KOROYD® – a global leader in advanced impact protection technology – is excited to announce substantial strategic growth developments across the company, including relocation to an…
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SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ – SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding…
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Polartec Proudly Shares Milliken & Company Accolades As 2023 World’s Most Ethical Company Honorees
Spartanburg, S.C. /OUTDOOR SPORTSWIRE/ – Polartec® — the premium creator of innovative and sustainable textile solutions — is proud to share its parent organization, Milliken & Company, has been recognized by Ethisphere, a leader in…
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Xtracycle Names Akimbo Communications PR Agency of Record
Mill Valley, California (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Xtracycle, pioneers of electric family cargo bikes built for fun and utility, announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of…
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Dovetail Workwear Partners with CiCLO® Sustainable Textile Technology on New Shop Pant for Spring 2023
PORTLAND, OREGON (February 7, 2023) /OUTDOOR SPORTSWIRE/ – Built by, for, and with women, Dovetail Workwear is proud to announce a partnership with CiCLO® technology to reduce the environmental impact of fugitive synthetic microfiber pollution…
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Polartec Introduces Shed Less Technology to Reduce Textile Fiber Fragment Shedding
Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a…
2022 Polartec Apex Award Winners Announced
Spartanburg, SC (November 28, 2022)/OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand, and premium creator of innovative and sustainable textile solutions, is excited to announce the winners of the 2022 Polartec Apex Award. The annual design…
Smith I/O MAG Imprint 3D Goggle Named to TIME’s List of Best Inventions of 2022
Portland, Oregon (November 10, 2022) /OUTDOOR SPORTSWIRE/ – Smith, the global leader in snow goggles, is excited to announce today the I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list…
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Smith Announces Zero Plastic Waste Across Winter Packaging & Beyond
Winter 2022/23 /OUTDOOR SPORTSWIRE/ – Since launching its CORE Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to support and encourage those that love the outdoors…
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Polartec® Power Shield® Debuts Bio-Based Weather Protection Technology
Planet Earth, The Universe (October 17, 2022) /OUTDOOR SPORTSWIRE/ – Announced today, Polartec®, a Milliken™ & Company brand, launches its all-new bio-based Polartec® Power Shield® fabric technology setting a new standard for sustainable weather protection. The…
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SMITH and Boarding For Breast Cancer Launch Collab Eyewear
PORTLAND, Oregon (October 13, 2022) /OUTDOOR SPORTSWIRE/ – Honoring a longstanding partnership, shared values, and cumulative passions for pursuing thrills in the outdoors, SMITH and Boarding for Breast Cancer (B4BC) announce their newest collaboration, and…
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SMITH Promotes Rob Retzlaff to Global VP of Sales
PORTLAND, Oregon (September 20, 2022)/OUTDOOR SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the promotion of…
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Katie Copeland Joins Dovetail Workwear as National Sales Director
PORTLAND, OR (September 8, 2022) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear proudly announces today the appointment of Katie Copeland to National Sales Director. Copeland will manage the North American-based sales team and independent reps, execute sales…
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Smith Expands Partnership with Alterra Mountain Company
PORTLAND, OR (July 28, 2022)/OUTDOOR SPORTSWIRE/ – SMITH is excited to announce its renewed and expanded partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North…
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Scott Randall Named Global VP of Product at SMITH
PORTLAND, Oregon (July 18, 2022) /OUTDOOR SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the…
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Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager
PORTLAND, OR (July 18, 2022) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager. Callahan joined Dovetail in 2018…
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Carbitex Expands Flexible Carbon Plate Innovations for Work and Sport
KENNEWICK, Washington (June 13, 2022) /OUTDOOR SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites – expands its advancements across its flexible AFX technology platform with two new carbon fiber innovations. AFX anti-puncture…
Priority Bicycles Teams Up with You Are Not Alone Murals to Raise Awareness and Funds for Mental Health Organization, NAMI-NYC
New York, NY (June 1, 2022)/OUTDOOR SPORTSWIRE/ –NYC-based Priority Bicycles announces the Priority Delivers Fundraiser in partnership with You Are Not Alone Murals (YANAM) and will direct all proceeds to the mental health organization, NAMI-NYC. Throughout…
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Polartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand – the global premium provider of innovative and sustainable textile solutions – announces its partnership with Portland, Oregon-based Akimbo Communications as the…
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BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/OUTDOOR SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses…
