All Posts by Martin Maisonpierre.
Helly Hansen and The Ocean Race Renew Partnership in Long-Term Extension
OSLO, NORWAY (21 November 2024) /OUTDOOR SPORTSWIRE/ – Helly Hansen, the leading global sailing brand trusted by professionals around the world, and The Ocean Race, known as sailing’s toughest team challenge, are proud to announce…
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Helly Hansen and the Germany SailGP Team Announce Partnership for SailGP Season 5 in 2024-25
Helly Hansen and the Germany SailGP Team Announce Partnership for SailGP Season 5 in 2024-25 OSLO, NORWAY (OCTOBER 2024) /OUTDOOR SPORTSWIRE/ — Leading global sailing brand Helly Hansen and the Germany SailGP Team are proud…
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Danner Partners with REI and SheJumps to Get More Women Outside
Portland, Ore. /OUTDOOR SPORTSWIRE/ Danner is excited to announce a bold new collaboration with REI, bringing the Inquire Mid boot exclusively to REI and Danner in three special-edition colorways. The partnership celebrates getting more women…
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iKamper Hosts Community Camping Weekend, CAMPOUT, in Celebration of the iKamper Nation
Seattle, WA, October 2, 2024 /OUTDOOR SPORTSWIRE/ – CAMPOUT, iKamper’s annual camping event for fans of the premium roof top tent and outdoor equipment supplier, continued to build momentum in its third iteration with over…
Danner Introduces Women’s Precision Fit
Portland, Ore./OUTDOOR SPORTSWIRE/ – Whether you’re putting in the hours at work or miles on the trail, the better the boot fits, the more support and comfort you feel during long days on your feet. After…
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iKamper Unveils Raconteur Rack Series
SEATTLE, WA, August 27, 2024 /OUTDOOR SPORTSWIRE/ – iKamper, the innovative roof top tent and outdoor equipment brand from the PNW, is thrilled to announce the launch of the Raconteur Rack Series, the brand’s newest…
Outdoor Tech Launches into New Era of Innovation and Sustainability
August 13, 2024 (Oakland, NJ)/OUTDOOR SPORTSWIRE/ – Outdoor Tech, an industry leader in modern electronics that complement and enhance outdoor active lifestyles, proudly announces significant advancements following its acquisition in April 2023 by Dialectic, a leading…
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Helly Hansen Brings its Trusted by Professionals Message to Life with American Magic
OSLO, NORWAY /OUTDOOR SPORTSWIRE/ – To create protective, performance-driven gear for the most extreme conditions worldwide, Norway-based brand Helly Hansen has worked closely with professionals for more than 140 years. The process of applying feedback…
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Made In Portland: Danner Opens Factory Tours to Public
July 29, 2024 / Portland, Ore. /OUTDOOR SPORTSWIRE/ – For the first time ever, Danner invites you to experience their legendary bootmaking process with a tour of their Portland, Ore. factory. Icons like their Mountain Light…
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Helly Hansen Summer ’24 Campaign Shows American Magic Has What It Takes to Win the 37th America’s Cup
OSLO, NORWAY/OUTDOOR SPORTSWIRE/ – Since 1877, Helly Hansen has been the brand trusted by professionals to provide protective, performance-driven gear for the unpredictable and demanding conditions on the seas. This spring/summer ’24, the brand’s global sailing…
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WH inc. Expands Beverage Portfolio as Public Relations Partner for Iconic Craft Brands, Redhook and Widmer Bros. Brewing
Seattle, Washington /OUTDOOR SPORTSWIRE/ – WH inc. welcomes two of the nation’s most celebrated breweries, Redhook and Widmer Brothers, into their public relations portfolio. They join 10 Barrel Brewing as a part of WH inc.’s food…
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Celebrate Helly Hansen’s Open Mountain Month this June 2024
OSLO, NORWAY (2024) /OUTDOOR SPORTSWIRE/ – This June 2024, Helly Hansen, the technical outdoor brand trusted by professionals around the world, celebrates its third edition of Open Mountain Month – an initiative with the goal…
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Helly Hansen’s Spring/Summer ‘24 Campaign Shows the Benefits and Power of Experiencing the Outdoors
OSLO, NORWAY (2024) /OUTDOOR SPORTSWIRE/ – For more than 140 years, Helly Hansen has been trusted by professionals to create performance-driven gear. Utilizing The Open Mountain global campaign as its platform to inspire people to…
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Faster, Lighter, Roomier: iKamper Releases the X-Cover 3.0
SEATTLE, WA, June 4, 2024 /OUTDOOR SPORTSWIRE/ – iKamper, the innovative roof top tent and outdoor equipment brand from the PNW, announces the evolution of the X-Cover roof top tent family with the X-Cover 3.0,…
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iKamper Reinforces Marketing Team Ahead of Spring and Summer Product Launches
SEATTLE, WA, May 23, 2024 /OUTDOOR SPORTSWIRE/ – iKamper, the PNW’s leading provider of rooftop tents and adventure gear, is thrilled to announce the addition of a new Product Manager to their U.S. team: Chris…
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iKamper Redefines Premium Camping with New Skycamp DLX
SEATTLE, WA, April 23, 2024 /OUTDOOR SPORTSWIRE/ – iKamper, the innovative roof top tent and outdoor equipment brand from the PNW, is thrilled to announce the launch of the Skycamp DLX, the latest addition to…
Outdoor Tech Rejoins the WH Inc. Family
March 18, 2024 (Seattle, WA)/OUTDOOR SPORTSWIRE/ – WH inc., the Seattle-based agency specializing in active lifestyle marketing, is thrilled to announce its renewed partnership with Outdoor Tech. Created specifically for hikers, skiers, campers, bikers, runners, climbers…
Grayl Unveils GeoPress Titanium Filter and Purifier Bottle: The Multiuse Companion for Outdoor Adventures
SEATTLE, Wash. (February 27, 2024)/OUTDOOR SPORTSWIRE/ – Grayl®, the maker of innovative water purifiers purpose-built for world-wide backcountry adventure, unveils its latest breakthrough: the GeoPress Ti Filter and Purifier Bottle. The new titanium iteration of the…
Elevate Outdoor Collective (EOC) Launches Collective Progress™ Initiative Across the Family of Brands
Seattle, WA (February 13, 2024)/OUTDOOR SPORTSWIRE/ – As part of their comprehensive approach to sustainability, EOC’s global portfolio of brands is working hand-in-hand to eliminate waste and maximize recyclability and reusability across all product offerings,…
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Pub Beer Brings Cheap Fun to the Après as the Official Beer of Natural Selection Tour in Collaboration with 10 Barrel Brewing
BEND, Ore., (February 13, 2024) /OUTDOOR SPORTSWIRE/ – Pub Beer, the flagship brand of 10 Barrel Brewing, proudly announces its partnership with Natural Selection. As The Official Après Beer of Natural Selection Tour, Pub Beer adds…
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iKamper Bolsters U.S. Team with Three New Additions
December 19, 2023 (Seattle, WA) — iKamper, the leading provider of rooftop tents and adventure gear, is thrilled to announce the expansion of their U.S. team with three new hires: Callie Pople, Kara Thrift and…
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Alpine Canada Alpin and Helly Hansen Renew Partnership
VANCOUVER, BC (October 2023) /OUTDOOR SPORTSWIRE/ – Alpine Canada Alpin (ACA) and Helly Hansen have announced the renewal of their partnership for an additional four years. For the past eight years, Helly Hansen, a leader…
Chirp’s New Powered Massage Roller is the Next Evolution in Therapeutic Massage
Lehi, UT (Oct. 24, 2023) /OUTDOOR SPORTSWIRE/ – Chirp., a leading innovator in the field of therapeutic wellness, is thrilled to announce the launch of its groundbreaking patent-pending product, the Chirp RPM (Rolling Percussive Massager). The RPM…
Aleck Launches Next Gen Audio and Comms for Skiers and Snowboarders
South Lake Tahoe, CA (October 17, 2023) /OUTDOOR SPORTSWIRE/ – Aleck is stoked to announce the launch of the all-new Aleck Nunchucks, the next generation wireless helmet audio and comms system for skiers and snowboarders.…
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Dometic Partners with Project Zero to Support Polar Expeditions for Climate Awareness
Sydney, Australia – August 17, 2023 /OUTDOOR SPORTSWIRE/ – Dometic will join the Project Zero team on its journey to promote climate change awareness. As a partner, Dometic will provide its technology and gear to support a…
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Seattle’s WH inc., Grows Creative Team with New Creative Leadership
July 25, 2023 (Seattle, WA) /OUTDOOR SPORTSWIRE/ – WH inc., the Seattle-based marketing leader in healthy active lifestyle brands, continues to drive creative excellence with the addition of three creative hires, including a new creative…
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Aleck and SMITH Announce Strategic Partnership to Integrate Crash Sensor Technology into Bike Helmets for 2024
South Lake Tahoe, CA (June. 29, 2022) /OUTDOOR SPORTSWIRE/ – Aleck® – the industry-leading maker of wireless helmet audio systems for outdoor sports – and SMITH – the global market leader in snow goggles and helmets,…
Helly Hansen’s Spring/Summer ‘23 Campaign Celebrates “The Open Mountain” through the Eyes of Search and Rescue Professionals
OSLO, NORWAY /OUTDOOR SPORTSWIRE/ – As the brand trusted by professionals for more than 140 years, Helly Hansen has partnered with outdoor professionals around the globe to develop performance-driven gear since day one. For its spring/summer…
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Danner Introduces First Modern, Recraftable Hiking Boot
Portland, Ore./OUTDOOR SPORTSWIRE/ – For more than 90 years, Oregon-based Danner has been dedicated to building the toughest, longest-lasting boots on the market. But even the highest-quality boots need some care and repair after time takes its…
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iKamper Announces Early Bird Access to Community Camping Event, CAMPOUT
May 5, 2023 (Kent, WA) /OUTDOOR SPORTSWIRE/ – iKamper, known for their innovative roof top tents and outdoor equipment, announced early bird ticket access ahead of CAMPOUT, a community camping event open to all outdoor…
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Danner and Mystery Ranch Drop First Collaboration
/OUTDOOR SPORTSWIRE/ – Inspired by the rich, layered colors of Big Sky Country sunsets, the Danner x MYSTERY RANCH collection takes your day hiking adventures to new heights. Featuring limited-edition, lightweight gear including a pack, boots…
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iKamper Launches the ReCovery Collection, Giving New Life to Salvaged Materials
April 21, 2023 (Seattle, WA) /OUTDOOR SPORTSWIRE/ – In an effort to reduce the environmental impact of outdoor recreation, iKamper has found a unique solution to combat material waste with the new ReCovery Collection. This collection…
Aleck Launches the First True Wireless, Near-Ear Audio and Comms for Cyclists
Monterey, CA (Apr. 19, 2023) /OUTDOOR SPORTSWIRE/ – Today marks the launch of Aleck’s highly anticipated Kickstarter presale of the new Aleck Punks, the bike industry’s first true wireless, near ear audio and communication system for…
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Aleck’s Tocsen Crash Sensor Now Available to Cyclists in U.S. and Canada
South Lake Tahoe, CA (Apr. 17, 2023) /OUTDOOR SPORTSWIRE/ – Following their recently announced acquisition of impact detection technology company Tocsen, Aleck®, the industry-leading maker of wireless helmet audio systems for outdoor sports, announced today…
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iKamper Welcomes Two New Additions to their North American Team
April 6, 2023 (Seattle, WA) /OUTDOOR SPORTSWIRE/ – iKamper, the PNW’s leading provider of rooftop tents and outdoor adventure gear, is thrilled to announce the expansion of their US Marketing and eCommerce team with two…
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Grayl Boosts Performance of Bestselling GeoPress Purifier Bottle with New One-Way Valve for On-the-Go Hydration with Electrolytes
SEATTLE, Wash. (April 5, 2023) /OUTDOOR SPORTSWIRE/ – Grayl, the company empowering adventures with products that enable self-sufficiency, is boosting the performance of their best-selling GeoPress Water Purifier Bottle with a redesigned filter cartridge and addition of…
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Aleck Acquires Tocsen, Maker of Helmet-Mounted Crash Sensors
South Lake Tahoe, CA (Mar. 22, 2023) /OUTDOOR SPORTSWIRE/ – Aleck®, maker of the industry’s best-selling wireless audio and communication systems for outdoor sports, announced today its acquisition of Tocsen, the German maker of intelligent helmet-mounted…
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10 Barrel Brewing Partners with Poler to Launch Camp Vibes Collection, Available Now
Bend, OR/Portland, OR (March 15, 2023) /OUTDOOR SPORTSWIRE/ – 10 Barrel Brewing, Oregon’s most awarded craft brewery, and Poler, a leading outdoor gear and apparel brand, have teamed up to create a limited-edition outdoor gear collection…
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iKamper Unveils New, Limited “Skycamp PNW Edition,” at Grand Opening of Seattle-Area Showroom
March 13, 2023 (Seattle, WA,) /OUTDOOR SPORTSWIRE/ – iKamper, the innovative roof top tent and outdoor equipment brand, announced today the release of its first limited edition roof top tent, the PNW Edition, in both the…
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Dometic GO Hydration Kit wins ISPO Award
Elkhart, IN – March 8, 2023 /OUTDOOR SPORTSWIRE/ – The innovative and unrivaled Hydration Water Faucet and Water Jug from the Dometic GO collection have been awarded the renown ISPO Award. This award, given by the leading…
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Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer
February 27, 2022 (Seattle) /OUTDOOR SPORTSWIRE/ Elevate Outdoor Collective is announcing the arrival of Josee Larocque to the organization as its new Chief Operations Officer. Effective immediately, Josee will lead the Global Operations function from manufacturing to…
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Helly Hansen Celebrates Ski Patrollers Worldwide on International Ski Patrol Day 2023
OSLO, NORWAY (February 2023) /OUTDOOR SPORTSWIRE/ – On February 10, 2023, leading global ski brand Helly Hansen will participate in the second annual International Ski Patrol Day to celebrate and recognize the extraordinary ski patrollers who…
Aleck Preps for Growth with Multiple Key New Hires
Park City, UT (Jan. 31, 2022) /OUTDOOR SPORTSWIRE/ – Aleck®, the makers of the Aleck 006, the industry’s best-selling wireless helmet audio and communication system, announced today the company has made key new hires in preparation…
