All Posts by Press Forward.
GU Energy to Support the Running Industry Diversity Coalition as its Next Spotlight Partner
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is proud to announce the Running Industry Diversity Coalition (RIDC) as its GU Gives spotlight partner for 2025-2026. RIDC, which celebrates its fifth year of advocacy in 2025, is an…
Fischer releases limited edition ski to commemorate late freeride ski athlete Kyle Smaine
November 11th. /OUTDOOR SPORTSWIRE/ – To commemorate the life of late freeride ski athlete Kyle Smaine, Fischer is releasing a limited edition version of the Ranger 108 ski that is adorned with a design created…
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Fischer tallies awards in both Alpine and Nordic categories for Winter 24/25
Auburn, NH /OUTDOOR SPORTSWIRE/ – Gear Guides for Winter 24/25 are on newsstands and once again Fischer Sports has tallied several notable awards in both the ski and boot categories in the industry’s leading winter…
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Trade In and Gear Up: Shady Rays Launches Epic Snow Goggle ‘ReView’ Event this November
DENVER, Co., /ENDURANCE SPORTSWIRE/ – Shady Rays, one of the nation’s fastest-growing lifestyle eyewear brands, will host a snow goggle trade-in event at its six retail locations across the U.S. on the weekend of November…
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Record-breaker Noah Dines crests 3 million self-powered vertical feet and keeps climbing
October 24th, /OUTDOOR SPORTSWIRE/ – At a time of year when only the most optimistic skiers have dusted off their boots and skis for the new season, Fischer athlete Noah Dines still hasn’t taken his…
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Skida Elevates Product Line With New High-Performance Pursuit Collection
Skida, the Vermont-based accessories brand, is proud to announce their all-new Pursuit Collection featuring a multi-use Liner Gloves and a new Performance Hat and Headband. This line was engineered in collaboration with Skida’s athletes to…
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Noah Dines hits 2.5 million vertical feet skied in a year, breaking former record
/OUTDOOR SPORTSWIRE/ – It’s the first week of September and Fischer athlete Noah Dines has officially cracked the record for self-powered vertical feet skied in a calendar year. Dines crested over Aaron Rice’s 2016 mark…
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Portland Design Works to Launch New Tandem Mice Softgoods Line at MADE Bike Show, August 23-25
/OUTDOOR SPORTSWIRE/ – Portland DesignWorks, a bicycle accessory brand known for making simple, beautiful gear for everyday cycling, will launch a new line of soft goods at the MADE Bike Show this weekend, August 23-25.…
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Skida Welcomes Snowboarder Bea Kim to Athlete Roster for Winter 24/25
/OUTDOOR SPORTSWIRE/ – Skida is thrilled to welcome professional snowboarder and U.S. Ski & Snowboard Team member Bea Kim to the Skida Athlete Program. The 16 year-old from Palos Verdes, California took the professional snowboard…
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Wide Open brings comfortable, size-inclusive socks to retailers nationwide
NORTHFIELD, Vt./OUTDOOR SPORTSWIRE/ – Wide Open, the innovative, size-inclusive sock brand launched by the creators of Darn Tough, will debut in 362 retailers this month. Their roster of retail partners includes several multi-door merchants, including…
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Velocio Renewed Gives Reconditioned Cycling Apparel a Second Life in the Saddle
Londonderry, NH (June 20, 2024)/OUTDOOR SPORTSWIRE/ –Velocio, makers of performance cycling apparel, is pleased to announce the relaunch of Velocio Renewed with an all-new trade-in option. The refreshed program includes a collection of revived, repurposed,…
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Skida releases new Running Cap Collection for summer 2024
/OUTDOOR SPORTSWIRE/ – Skida, the Vermont-based accessories brand, is proud to announce their all-new Running Cap, which brings their signature prints and distinctive color palettes to a warm weather training staple. Inspired by customers and…
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Stromer Wins 2024 Red Dot Award for ‘Best of the Best’ Bicycle Design
Oberwangen, Switzerland (8 May 2024) /OUTDOOR SPORTSWIRE/ – Stromer, pioneers in Swiss e-bike technology, has received the Red Dot: Best of the Best 2024 award in the category of Product Design for the Stromer ST5 Pinion.…
GU Energy Labs Celebrates Most Successful GU Gives Energy Gel Partnership in its History
BERKELEY, Calif. /OUTDOOR SPORTSWIRE/ – This April, GU Energy Labs’ philanthropic GU Gives program is celebrating a historic first year of partnership with the Indigenous advocacy organization Rising Hearts. Last March, GU launched the special…
From inspiration to innovation — NNormal’s Trail Cropped Top
April 25, 2024 /OUTDOOR SPORTSWIRE/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable,…
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Stromer is Going Live with its First Online Shop in the Netherlands
Oberwangen, Switzerland (5 April 2024) /OUTDOOR SPORTSWIRE/ – Stromer, pioneer in Swiss e-bike technology, is launching its first online shop in the Netherlands for its premium Speed Pedelec e-bikes. In view of the increasing significance of…
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Stromer Partners with The Sweet Spot to Make E-Bikes More Accessible
Vista, CA (April 2, 2024) /OUTDOOR SPORTSWIRE/ – Stromer, pioneer in Swiss e-bike technology, is proud to partner with The Sweet Spot Bike Leasing, a cycling fintech company, to offer long-term e-bike leasing and management…
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myStromer Reaches an Overall Settlement with Revolt
Oberwangen, Switzerland (27 March 2024)—After the Swiss Federal Patent Court and previously the Unified Patent Court ordered a preliminary prohibition on manufacturing and marketing against Revolt Zycling AG due to patent infringement for its previously…
Stromer Joins the ‘Coalition for Cyclist Safety’ to Create Safer Roads for All Users
Oberwangen, Switzerland (20 March 2024) /OUTDOOR SPORTSWIRE/ – Stromer, the market and innovation leader in the field of Class 3 e-bikes, is proud to join the new Coalition for Cyclist Safety (C4CS) to help enable…
NNormal is launching Tomir 2.0, the new and improved version of its shoe, after listening to community feedback
/OUTDOOR SPORTSWIRE/ – NNormal is launching Tomir 2.0, the new and improved version of its shoe, after listening to community feedback. The Tomir 2.0 is the result of NNormal’s commitment to its community. It features…
Skida Partners with the Vermont State Parks for new Elmore Collection
/OUTDOOR SPORTSWIRE/ – Skida, the Vermont-based accessories brand, is partnering with the Vermont State Parks, celebrating their 100 year anniversary of conserving and interpreting Vermont’s natural, cultural, historic, and scenic heritage. To commemorate this milestone, Skida…
GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile…
Backcountry Access Announces Second Year as Official Snow Safety Partner of the Natural Selection Tour
February 27, 2024 / Seattle, WA /OUTDOOR SPORTSWIRE/ – Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional…
Stromer Achieves Sustainable Growth in 2023, Despite Cycling Industry Headwinds
Oberwangen, Switzerland (22 February 2024) – OUTDOOR SPORTSWIRE – Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck…
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Fischer Unveils 100 Years NFT Ski-Bundle: Where Tradition Meets Innovation
/OUTDOOR SPORTSWIRE/ – Fischer, the renowned name in skiing innovation, is proud to announce the launch of a product that marries cutting-edge technology with the timeless allure of winter sports. Introducing the Fischer NFT-Bundle: A…
Durability takes you places. NNormal launches a study assessing how many kilometers their shoes can last
/OUTDOOR SPORTSWIRE/ – Using a sample of 511 runners, NNormal has subjected its Kjerag trail running shoes to extensive testing and has concluded that they can last up to 1,350 kilometers before being completely worn…
GU Energy collaborates with Rising Hearts for a third year to sponsor an indigenous runner at WSER
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is once again partnering with the nonprofit Rising Hearts to sponsor an indigenous runner for the 2024 Western States Endurance Run. GU has worked closely with Rising Hearts to…
Bag Balm and Folsom Custom Skis Collaborate in Celebration of the Skincare Icon’s 125th Anniversary
Lyndonville, VT /OUTDOOR SPORTSWIRE/ – Vermont’s Original Bag Balm, your trusted skincare brand since 1899, and Folsom, makers of custom alpine skis, are excited to announce a collaboration to celebrate the skincare icon’s 125th anniversary this…
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Fischer Announces new Freestyle ski — Nightstick
/OUTDOOR SPORTSWIRE/ – Even before the new Fischer Nightstick line was presented to the public, it already made big waves in the freestyle world. This innovative family of skis has been specially developed for playful…
Stromer Grows Leadership Team with Three Recent Additions
Oberwangen, Switzerland (1 February 2024)/OUTDOOR SPORTSWIRE/ – Stromer, pioneers of Swiss e-bike technology, is pleased to announce three new additions to its leadership team. Christoph Lindlein is responsible for global marketing management in his role as…
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KIKKAN – A Film Chronicling the Life of an Olympic Champion, Cancer Survivor, and Active Mom
Anchorage, Alaska /OUTDOOR SPORTSWIRE/ – From her debut in Salt Lake City to a decisive sprint finish in PyeongChang, Kikkan Randall defined her career through Olympic aspirations. Immediately following a gold-medal performance in PyeongChang she…
Backcountry Access Announces New Branding and Brand Logo for 2024
Boulder, CO and Seattle, WA / January 18, 2024 /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) was founded in Colorado in 1994 by hardcore backcountry enthusiasts whose primary objective was to innovate backcountry safety for all. Since its…
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Fischer Announces The New Curv Collection
DEFINE YOUR LINE. /OUTDOOR SPORTSWIRE/ – The Curv series expands with four new skis that take versatility on the slopes to the next level. The new Curv GT 85, 80, and 76 skis with E-Triple…
GU Energy Labs funds 2024 scholarship for Alison Mariella Désir’s Alaskan BIPOC Running Camps
Berkeley, CA (January 16, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the addition of athlete and activist Alison Mariella Désir to their roster for 2024. As a part of this relationship, GU has pledged…
Stromer Debuts the ST5 Pinion in North America – The Executive Among Speed Pedelecs
Vista, California (9 January 2024)/OUTDOOR SPORTSWIRE/ – Stromer, a pioneer in Swiss e-bike technology, is thrilled to launch the ST5 Pinion commuter e-bike in North America. The new version of the ST5 now comes with the…
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Fischer becomes exclusive ski partner of the Colorado Mountain School
/OUTDOOR SPORTSWIRE/ Fischer US is pleased to announce a new and exclusive ski partnership with the Colorado Mountain School (CMS). Starting in December 2023, CMS guides will exclusively be on Fischer’s award-winning Transalp ski lineup,…
Desiknio Welcomes New Managing Director and Brand Manager
Oberwangen, Switzerland /OUTDOOR SPORTSWIRE/ – Desiknio, manufacturer of premium electric bikes and sister company to Stromer, is pleased to announce two new important players for the brand: Morten Kristiansen as the new managing director and Max-Louis…
Mountain Warehouse Partners with Press Forward for US PR and Affiliate Work
LONDON, England /OUTDOOR SPORTSWIRE/ – Mountain Warehouse has partnered with Press Forward on media outreach and affiliate management as the UK-based outdoor clothing and equipment retailer looks to expand the business in the United States. “We’re…
The shoe reinvented: NNormal launches Kboix, its most innovative shoe
/OUTDOOR SPORTSWIRE/ – More than a product, this is a concept to change the game in the trail running industry. One-hundred-and-fifty people will be invited to become part of the Kboix Experience, having the opportunity…
Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season
Seattle, Washington (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500…
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Fischer kicks off winter 2024 with another award-winning ski and boot lineup
Auburn, NH/OUTDOOR SPORTSWIRE/ – Fall Gear Guides are out and Fischer Sports US is thrilled to have earned awards in a number of the ski industry’s top tests. Winter 2023/24 has proven to be another…
Vermont’s Original Bag Balm Releases Special-Edition Gold Tin to Celebrate 125th Anniversary
Lyndonville, Vermont (Oct. 31, 2023) /OUTDOOR SPORTSWIRE/ – Much has changed in the world since 1899, but Bag Balm’s mission to soothe skin with simple, effective ingredients remains the same, because it works. To celebrate its 125th…
Desiknio Launches Premium, Lightweight X20 E-Bike Series
Vista, CA (23 October 2023)/OUTDOOR SPORTSWIRE/ –Desiknio, manufacturer of premium electric bikes, is thrilled to announce the release of its X20 Pinion and X20 Gravel e-bike models in the United States. With their minimalist designs, powerful,…
New Paper Charts Path to Sustainable Electric Cargo Bike Freight Solutions in U.S. Cities
BENTONVILLE, ARK. (October 18, 2023) /OUTDOOR SPORTSWIRE/ – Biking the Goods, a new white paper produced through a collaborative effort between Urban Freight Lab researchers, bike industry brands, city stakeholders, and PeopleForBikes, shines light on the…
Kilian Jornet’s Adventure Rediscovering the Pyrenees
Kilian Jornet began his journey at the foot of the Frondella peak and finished it at Pica d’Estats, revisiting the peaks that he climbed as a kid, in what he describes as one of the…
Stromer Partners with Friiway to Offer Premium E-Bike Subscriptions
Vista, CA (September 12, 2023)/OUTDOOR SPORTSWIRE/ – Stromer, a pioneer in Swiss e-bike technology, is proud to announce a new partnership with Friiway to offer premium e-bike subscriptions around California’s San Francisco Bay Area. Together, Stromer…
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Fischer and ZipFit announce collaboration with new RC4 Pro Alpine ski boot
/OUTDOOR SPORTSWIRE/ -Fischer is pleased to announce that for winter 23/24, they will be releasing a one-of-a-kind ski boot dubbed the RC4 Pro. Through a first-time ever collaboration between a ski boot manufacturer and ZipFit,…
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New “E-Bike Smart” Rider Education Course Launches With Broad Support From Bicycle Industry and Advocates
BOULDER, COLO. (August 30, 2023)/OUTDOOR SPORTSWIRE/ – E-Bike Smart, a new electric bicycle rider safety education program created by PeopleForBikes, the League of American Bicyclists, and Bicycle Colorado, is launching to the public on August 30.…
GU Teams Up with Axiom Space to Fuel Astronauts
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to announce a new partnership with Axiom Space, developer of the next-generation spacesuit that may be used in support of future space exploration missions in low-Earth orbit…
Stromer + Desiknio Announce New E-Bikes, Solid-State Ceramic Battery, and More
Vista, California, 20 July 2023 /OUTDOOR SPORTSWIRE/ Stromer and Desiknio Eurobike Highlights 2024 Stromer highlights 2024 Stromer Speed Pedelecs are not only a credible mobility solution for today’s challenges in commuter traffic, but they also…
Portland Design Works Keeps on Rolling, Celebrating 15th Birthday
PORTLAND, OR. /OUTDOOR SPORTSWIRE/ – Maker of fun, beautiful, and high quality bike accessories, Portland Design Works is thrilled to be celebrating their 15th year in business with new products, new events, and more stoke…
One Way Launches New Trekking Pole Collection In 2024
/OUTDOOR SPORTSWIRE/ – ONE WAY, the brand known for high quality ski poles and accessories, is expanding its range to offer a collection of trekking poles beginning in summer 2024. With this expansion, the company strengthens…
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Better Bike Share Partnership Receives 3-Year Grant to Continue Making Shared Micromobility More Equitable
BOULDER, CO (June 14, 2023) /OUTDOOR SPORTSWIRE/ – PeopleForBikes is pleased to announce the award of a three-year grant from The JPB Foundation to support the Better Bike Share Partnership (BBSP), a national collaboration focused on…
New Additions Add Reinforcement for The One Way Alpine Racing Team
/OUTDOOR SPORTSWIRE/ – One Way announces notable new additions to the Alpine Racing Team. German technical star and seventh in last season’s overall Slalom World Cup, Linus Strasser, as well as Swiss top athlete and…
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Better Bike Share Partnership Awards $100,000 in Grants
BOULDER, COLO. (May 30, 2023)/OUTDOOR SPORTSWIRE/ – The Better Bike Share Partnership (BBSP) awarded just under $100,000 in grants to six projects that will reach and engage traditionally underserved populations through shared micromobility. This is the eighth…
Velocio Announces 2023 UNITY Jersey to Support Mental Health
Londonderry, NH (May, 2023)/OUTDOOR SPORTSWIRE/ –Velocio is proud to announce the release of their 2023 UNITY special-edition jersey to raise awareness and support for mental health initiatives around the globe. One of the greatest challenges with…
GU Energy Labs Celebrates Major Recycling Milestone
BERKELEY, CA (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Leading sports nutrition brand GU Energy Labs, announced today that it has kept over 3 million used performance nutrition packets and packaging out of landfills through its free Performance Nutrition…
North St. Bags Moves Headquarters to North Portland Near Major Bike Routes, Parks, and Shops
Portland, OR /OUTDOOR SPORTSWIRE/ – North St. Bags is moving! This week, the team is packing up their machines and fabric to head to a recently renovated building in inner North Portland. The new location…
GU Energy Labs joins 1% for the Planet
BERKELEY, Calif. /OUTDOOR SPORTSWIRE/ – GU Energy Labs, driven by its vision of doing well to do good, is proud to join 1% for the Planet, making the commitment to donate 1% of its annual…
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Climate Leaders Reintroduce E-BIKE Act in Congress
Washington, D.C. (March. 21, 2023) /OUTDOOR SPORTSWIRE/ – PeopleForBikes applauds the reintroduction of federal legislation to create an electric bicycle tax credit, helping more people easily access the many benefits of electric bicycles. The Electric Bicycle…
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Bill for Long-Distance Bike Trails Introduced in Congress
WASHINGTON, D.C. /OUTDOOR SPORTSWIRE/ – On March 3, 2023, leaders in Congress reintroduced the Biking on Long Distance Trails (BOLT) Act (H.R. 1319/S. 605). PeopleForBikes applauds this move from a bipartisan group of recreation champions seeking…
GU Energy Labs Releases New Energy Gel Flavor Benefitting Rising Hearts’ Running on Native Lands Initiative
BERKELEY, Calif. /OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to announce its latest Energy Gel flavor to be released under its philanthropic GU Gives program. Proceeds from the sale of the new Raspberry Lemonade Energy…
Vermont’s Original Bag Balm Releases an Exfoliating Bar Soap with Lanolin to Leave Your Skin Feeling Clean, Soft, and Moisturized
Lyndonville, Vermont (Feb. 22, 2023) — Vermont’s Original Bag Balm is proud to release a new Exfoliating Bar Soap with lanolin to leave your skin feeling clean, soft, and moisturized. This launch is at the…
NNormal Welcomes Allie Ostrander to Running Ambassador Team
/OUTDOOR SPORTSWIRE/ – NNormal is proud to announce that Allie Ostrander is joining the NNormal brand as their newest ambassador. The 26 year old runner was born in and raised in Alaska, and now calls Seattle…
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NNormal launches the No Trace Program, an initiative that makes it easier to recycle sport gear
13th February 2023 /OUTDOOR SPORTSWIRE/ – Remaining true to its brand philosophy, NNormal presents a campaign inviting consumers to recycle sport shoes, clothing and accessories they no longer use, or whose life cycle has been completed,…
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Cycling Brands Velocio and Bivo Collaborate on a Special Edition Stainless-Steel Water Bottle to Support 1% for the Planet
Londonderry, NH & Richmond, VT (February 6, 2023)—Velocio and Bivo are proud to announce the release of a special edition stainless-steel performance water bottle, of which all proceeds will be donated to 1% for the…
GU Energy Labs announces new “do good” dimension for elite athlete roster
Berkeley, Calif. (January 31, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to officially announce a new dimension to its elite athlete team for 2023. In order to more closely align its sponsored athletes with its…
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BCA and the American Avalanche Association name recipients of the 2022-2023 Women’s Specific Pro Training Scholarships
Denver Colo., (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) and the American Avalanche Association (A3) are happy to announce that Megan Guinn, Katy Lanfri and Caroline Carlson have been chosen as the recipients of…
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Adrian Ballinger, ski-mountaineer and founder of Alpenglow Expeditions joins Fischer Alpine team for winter 2022/23
Auburn, NH /OUTDOOR SPORTSWIRE/ – Fischer Skis US announces that Adrian Ballinger, IFMGA-certified guide and professional ski-mountaineer, will be joining athlete ranks starting with the 2022/23 season. Ballinger has made a name for himself summiting the world’s…
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Fischer lands top accolades for winter 2022/23 ski and boot lineups
AUBURN, N.H. (Nov. 15, 2022) /OUTDOOR SPORTSWIRE/ – Fischer Sports announces a noteworthy year for the brand, with multiple skis and boots in the 2022/32 lineup tallying selections and awards. Fischer is sporting many new…
Women’s-Specific Avalanche Education Scholarships Announced For 2022-2023 Winter Season
Denver, Colo. (November 10, 2022) /OUTDOOR SPORTSWIRE/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are joining forces to support a new scholarship program for female-identifying avalanche workers. Each scholarship…
Vermont’s Original Bag Balm Launches a Wonderfully Long-Lasting Lip Balm with Vitamin E
Lyndonville, Vermont (Oct. 25, 2022)/OUTDOOR SPORTSWIRE/ – Vermont’s Original Bag Balm, a heritage skincare brand from the Green Mountain State, is proud to announce a new long-lasting, fragrance-free Moisturizing Lip Balm with Vitamin E, designed to soothe…
VOBA and Powered Magazine partner in media project focused on outdoor recreation and careers for BIPOC Vermonters
Montpelier, Vt. (October 13, 2022) /OUTDOOR SPORTSWIRE/ – The Vermont Outdoor Business Alliance (VOBA) and Powered Magazine have partnered on a media project to magnify and amplify opportunities in the outdoors and the workplace for…
Portland Design Works Expands with New Sales and Marketing Manager Hire
Portland, OR (8/29/22) /OUTDOOR SPORTSWIRE/ – Portland Design Works (PDW), creators of gear for everyday cycling, has recently hired Kate Echols Moore as their new Sales and Marketing Manager. Echols Moore joins PDW most recently…
ONE WAY enters The World Cup Alpine Race Scene in 2022-23
/OUTDOOR SPORTSWIRE/ – The 2022-23 winter season will mark the beginning of a new era for ONE WAY. After nearly two decades of delivering superior products and success in Biathlon and cross-country skiing, ONE WAY enters…
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Velocio Launches 2022 UNITY Jersey to Benefit Ukrainian Refugee Efforts & Humanitarian Aid
/OUTDOOR SPORTSWIRE/ – Velocio Apparel revealed their 2022 UNITY Jersey design and corresponding charities today with this year’s campaign supporting Ukrainian refugee efforts and humanitarian aid. Founded in 2017 with the goal to “Make a difference at…
Press Forward marks new growth with key hires, names Kathryn Flagg president
June 23, 2022/OUTDOOR SPORTSWIRE/ – Press Forward PR, a leading outdoor lifestyle communications consultancy, announced today the promotion of partner Kathryn Flagg to the role of agency president. The promotion comes after a period of growth…
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BCA ambassador Mike Duffy releases U.S. Motorized Avalanche Fatalities Report for Winter 21-22 at 54th Annual International Snowmobile Congress
Boulder, CO June 13, 2022/OUTDOOR SPORTSWIRE/ – Backcountry Access announces that sled ambassador Mike Duffy of Avalanche1 has completed the U.S. Motorized Avalanche Fatalities Report for winter 21-22. This 21-22 winter report is significant because total U.S. avalanche…
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Elevate Outdoor Collective Recalls Backcountry Access Tracker4 Avalanche Transceivers Due to Risk of Loss of Emergency Communications
Boulder, CO: May 26, 2022 /OUTDOOR SPORTSWIRE/ – Backcountry Access in cooperation with the US Consumer Product Safety Commission (CPSC) and Health Canada is issuing a voluntary recall of select Tracker4 avalanche transceivers. The units bear a…
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PeopleForBikes’ Final Mile Is a Playbook for Accelerating U.S. Bike Networks
BOULDER, COLO. (May 24, 2022) /OUTDOOR SPORTSWIRE/ – Can U.S. cities move faster, more efficiently and more equitably to build better mobility networks for residents nationwide? The answer is yes, proven by the work of…
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Fischer welcomes Jeff Moody as New England Territory Rep for Fischer, UVEX and OneWay
AUBURN, NH (May 24, 2022)/OUTDOOR SPORTSWIRE/ – Fischer is pleased to announce that Jeff Moody will be returning to the role of brand representative for the New England Territory for winter 2022/23. Fischer is excited about…
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Paka Apparel launches Origin Program with the First Ever Traceable Alpaca Sweater
Los Angeles, CA (April 14, 2022)/OUTDOOR SPORTSWIRE/ – Paka, the sustainable alpaca fiber apparel company, has launched the first-ever traceable alpaca sweater, as part of its Origin program to prove small-scale, regenerative agriculture is a path…
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U.S. Forest Service Finalizes Guidance for Electric Bicycle Access
/OUTDOOR SPORTSWIRE/ – On March 31, 2022, the U.S. Forest Service (USFS) finalized guidance for electric bicycle access on National Forest System (NFS) trails and grasslands. The guidance largely reflects the USFS’s 2020 proposed directives…
The Pro’s Closet adds two leadership hires
LOUISVILLE, CO (March 25, 2022)/OUTDOOR SPORTSWIRE/ – The Pro’s Closet (TPC) is thrilled to announce that Kaitlin Cameron has joined the company as their new Chief Marketing Officer, and Paul Calandrella as their Vice President of…
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Backcountry Access releases new Dozer avalanche shovel series
/OUTDOOR SPORTSWIRE/ – The Dozer avalanche shovel series, new to Backcountry Access (BCA) for winter 2022, is designed to shovel snow efficiently and effectively when it matters most. Six new Dozer avalanche shovel models offer…
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Fischer announces release of Fischer ONE and Fischer TWO kids’ boots to make skiing more enjoyable for young skiers and parents alike
AUBURN, NH (March 16, 2022) /OUTDOOR SPORTSWIRE/ – FISCHER ONE and FISCHER TWO have the clear goal of making skiing a more enjoyable and fun experience for the youngest of skiers and their families. Many…
Tyler Cohen Joins Julbo USA as Sports Marketing Manager
WILLISTON, Vt. /OUTDOOR SPORTSWIRE/ – Julbo is thrilled to introduce long-time editor and outdoor industry professional Tyler Cohen as the brand’s new Sports Marketing Manager. In this new role, Cohen will be responsible for managing…
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Prairie Wear Partners with Press Forward PR
CALGARY, AB /OUTDOOR SPORTSWIRE/ – Prairie Wear, makers of Hugger support bras, has partnered with Press Forward for media relations, product placement, and communications strategy. “Prairie Wear is making compression bras that are easy to…
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New Speedmax Skis to Test at this year’s Birkie Demo
/OUTDOOR SPORTSWIRE/ – You have probably seen a lot of yellow skis in the early World Cups and Ski Classics if you have been streaming races this year. What are those skis? They are the…
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Kenver and Blackstone Tune into Ice-Skating in Egremont, MA
Egremont, MA (February 14, 2022) /OUTDOOR SPORTSWIRE/ – Ice-skaters in Egremont, MA are getting an NHL-worthy skate-tuning upgrade. Ice-skating amateurs and experts can now have their skates automatically tuned in house at Kenver, Ltd., on…
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BCA Announces Snow Safety Partnership With Legendary Snowboarder Pat Moore
BOULDER, CO/OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) is excited to announce the recent addition of professional snowboarder Pat Moore to the BCA Ambassador Team. Moore, originally from Waterville Valley, NH, gained fame in the world…
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Treewell and Snow Immersion Safety: Backcountry Access releases informative tree well rescue video.
Boulder, Colo./OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) announces a new educational video, “Treewell and Snow Immersion Safety,” that illustrates what you can do if trapped in a tree well in deep snow when skiing or…
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Backcountry Access announces the Float E2 Avalanche Airbag: A new way to stay afloat
Boulder, Colo./OUTDOOR SPORTSWIRE/ –Backcountry Access (BCA) announces the release of the new Float E2 avalanche airbag, the first in BCA’s airbag lineup that comes equipped with the Alpride E2 supercapacitor inflation system. It will hit…
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Crafted to Ski More: Fischer Announces Newly Designed Ranger Series
AUBURN, NH. (January 24, 2022) /OUTDOOR SPORTSWIRE/ – Jack of all trades, master of more: The new All-mountain / Freeride line truly lives up to its name by offering skiers endless opportunities on the mountain. The…
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Snowmachine: New BCA video documents avalanche safety within the Alaskan snowmobile community
Boulder, Colo./OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) announces the release of a new video dubbed “Snowmachine,” filmed in winter 2021 in Alaska’s Northern Chugach Range. The seven-minute short film documents the steps BCA and its ambassadors…
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PeopleForBikes Invites Industry Leaders to California for Bicycle Leadership Conference
BOULDER, COLO. (Jan. 11, 2022) /OUTDOOR SPORTSWIRE/ – PeopleForBikes’ Bicycle Leadership Conference returns with an in-person gathering in March, providing industry leaders a forum for deep-dive conversations around the global supply chain, welcoming new riders,…
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Backcountry Access releases Avalanche Group Search video and kicks off 2021 Freeskier Safety Week
/OUTDOOR SPORTSWIRE/ – Access (BCA) announces a new educational video “Avalanche Group Search Techniques: Searching in Parallel.” The new BCA video demonstrates how to conduct an avalanche search with multiple people using their beacons in…
SWIX and Jessie Diggins Partner to Raise Money For the Share Winter Foundation
HAVERHILL, Mass. /OUTDOOR SPORTSWIRE/ – SWIX US has continued its longstanding partnership with Olympic Gold Medalist Jessie Diggins by creating a line of limited edition USA gloves that feature the Stars and Stripes pattern ahead…
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Fischer Sports tallies multiple awards for their 2021/22 Alpine ski and boot lineup
AUBURN, N.H. (Nov. 23, 2021) /OUTDOOR SPORTSWIRE/ –Fischer Sports announces another year of winning Alpine product lineups in both ski and boot categories for both resort and backcountry categories. As fall gear guides hit newsstands,…
Vermont Glove and Nash Motorcycle Release Limited Edition Jason Momoa Glove
RANDOLPH, Vt. /OUTDOOR SPORTSWIRE/ – Vermont Glove is thrilled to have partnered with Jason Momoa and Taber Nash on the release of the Nash Motor Co. X On The Roam X Vermont WWII Inspired Glove.…
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Backcountry Access releases “Demystifying Avalanche Concepts” blog series for continued education
Boulder, Colo./OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) is proud to announce a new blog series dubbed “Demystifying avalanche concepts: a boiled-down blog series on snow science research.” The series is aimed at providing education about the…
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Youer Successfully funds ‘Community Supported Apparel’ campaign to bring a first-of-its-kind manufacturing facility in Montana
Missoula, Montana (October 28, 2021) /OUTDOOR SPORTSWIRE/ – Youer has reached its recent crowdfunding campaign goal in order to help fund an apparel manufacturing facility in Missoula, Montana. The Youer CSA — short for “community supported…
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SWIX Athlete River Radamus Nabs Personal Best 6th Place World Cup Finish
HAVERHILL, Mass. /OUTDOOR SPORTSWIRE/ – SWIX athlete and U.S. Ski Team Member River Radamus finished sixth place—a personal best—this past weekend at the World Cup opener in Soelden, Austria. Radamus, displaying a leopard print hairstyle,…
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Brody Leven, human powered backcountry skier and storyteller joins Fischer Alpine team
Auburn, NH /OUTDOOR SPORTSWIRE/ – Fischer Sports US announces that professional backcountry skier and storyteller Brody Leven, 34, will be joining Fischer Alpine’s athlete ranks. Leven, current Salt Lake City resident, looks forward to this…
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Fischer Sports welcomes Jonathan Jay as the new Content Marketing Manager
Auburn, NH /OUTDOOR SPORTSWIRE/ – Fischer Sports Announces that Jonathan Jay, former Senior Editor for SKI Magazine will be taking on the new role as Fischer’s Content Marketing Manager for the US. Jay has made…
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BCA Announces Access for All Campaign to Support Growing, Healthy Backcountry Communities
BOULDER, Colo.—Backcountry Access (BCA) is pleased to announce its new Access For All campaign geared toward ensuring that more backcountry users have better access this coming winter and beyond. The mission of the BCA Access…
UnTapped Maple announces role as official nutrition and hydration partner of Big Sugar NWA
RICHMOND, VT—UnTapped Maple announces that it will be the official nutrition and hydration partner of the Bentonville, AK-based Big Sugar NWA Gravel Race. The race, kicking off on Saturday, October 23, is billed as an…
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Youer launches a ‘Community Supported Apparel’ campaign to fund a first-of-its-kind manufacturing facility in Montana
Missoula, Montana (September 28, 2021) — Youer has launched a crowdfunding campaign to fund an apparel manufacturing facility in Missoula, Montana. The Youer CSA — short for “community supported apparel” — will enable the activewear…
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Backcountry Access announces new BCA Live avalanche safety video series
Boulder, Colo.—Backcountry Access is pleased to announce the release of a new avalanche safety video series dubbed “BCA Live.” BCA Live brings quickly digestible avalanche education to the desktop and living room through 1- to…
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PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action
BOULDER, COLO (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at…
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Fischer Skis awards Portland Nordic grant to bring lighting to Riverside Golf Course
Portland, Maine /OUTDOOR SPORTSWIRE/ Fischer Skis has selected Portland Nordic as a recipient of its annual Fischer Grant program. The $2,500 grant, along with an additional $2,500 matching challenge grant, will go towards Portland Nordic’s…
North St. Bags wants to donate your old packs and panniers
PORTLAND, Ore. — North St. Bags invites anyone attending the 2021 Sea Otter Classic to donate used bags and panniers to low-income Portland residents. Throughout the festival held in Monterey, Calif. October 7-14, 2021 North…
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PeopleForBikes Celebrates $7.4 Billion for Bikes in New House Tax Bill
WASHINGTON, D.C. (Sept. 11, 2021) — PeopleForBikes applauds the hard work of the U.S. House of Representatives Ways and Means Committee in producing the GREEN Act, which proposes a monumental $7.4 billion investment in bicycles…
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Backcountry Access joins Outdoor Industry Association Climate Action Corps
Boulder, Colo.—Backcountry Access has officially signed on as a member of the Outdoor Industry Association’s (OIA) Climate Action Corps, joining 23 other brands dedicated to working toward becoming climate positive by 2030. As a brand…
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PeopleForBikes Announces Major Investments to Grow Electric Bicycle Market and Access
BOULDER, COLO (August 25, 2021) — PeopleForBikes, a national bicycling advocacy nonprofit and the bicycle industry’s trade association, is committing more staff and resources to support the use of and access to electric bicycles across…
Velocio Apparel Partners with The Renewal Workshop to offer Velocio Renewed
Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used…
Bivo Wants You to Ditch Plastic Bottles, Forever
RICHMOND, Vt. (July 30, 2021) — The Bivo Pledge—an initiative aimed at reducing plastic water bottle use—will be launched at the Rooted Vermont gravel-bike race and festival in Richmond, Vermont on Saturday, July 31, 2021.…
Tread Labs Joins The Conservation Alliance
WOBURN, Mass. — Tread Labs is thrilled to announce that they’ve joined the Conservation Alliance, further putting into action the commitment to preserving the outdoors that they’ve held since creating the brand in 2015. Tread…
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Senate E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle…
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Velocio Partners with Apidura for UK Repairs
Bikepacking brand’s London repairs team to help reduce shipping without compromising quality Apidura will serve as Velocio’s UK repairs hub, alongside What Happened in Slovenia, who will serve as Velocio’s EU repairs hub and Vélocolour…
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Portland Design Works is Officially Certified Climate Neutral
PORTLAND, OR (July 22, 2021) — Portland Design Works, creators of gear for everyday cycling, is proud to announce that the company is now officially Climate Neutral Certified. “We believe that we can make a…
Introducing Shoal Club: A Virtual Pop-Up Celebrating Surf Culture
SAN DIEGO, CA (July 21, 2021) — The team behind BE Outfitter is excited to launch Shoal Club, a virtual pop-up celebrating the people, stories, and brands of surf culture, the ocean, and southern California.…
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Fischer Sports US welcomes Olympic gold medalist Deb Armstrong to ambassador ranks for winter 2021/22
AUBURN, NH.—Fischer Sports US announces the addition of Olympic gold medalist Deb Armstrong to the Alpine ambassador ranks for winter 2021/22. Born in Seattle, Wash., Armstrong dedicated her early skiing career to racing, with GS…
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PeopleForBikes Announces Spring 2021 Bike Industry Community Grants Recipients
BOULDER, Colo. (July 1, 2021)— PeopleForBikes, a national bicycling advocacy and industry trade organization dedicated to putting more people on bikes more often and making biking better for everyone, announced its latest round of community…
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SWIX Announces First Episode in Year-Long Tuned In Podcast and Video Series
HAVERHILL, Mass. (June 23, 2021) —On Wednesday, June 23 at 8:00 am EDT Swix will debut the first video in their Tuned In podcast and video series on their brand’s YouTube channel. The series will…
Julbo Eyewear Names Rick Randall as VP of US Sales
Burlington, VT (June 18, 2021) – Julbo Eyewear, the premium French eyewear brand based in Longchaumois France with its subsidiary based in the Green Mountains of Vermont, appoints Rick Randall as Vice President of US…
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Better Bike Share Partnership Awards $89,970 in Grants
BOULDER, CO (June 15, 2020) — The Better Bike Share Partnership (BBSP) awarded $89,970 in mini-grants to 12 projects that will reach and engage traditionally underserved populations through shared micromobility. This is the sixth round…
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Tread Labs Doubles Down on B2B Efforts
WOBURN, Mass. – After experiencing significant growth in its direct-to-consumer business, Tread Labs is expanding its wholesale business to brick and mortar stores, as well as online retailers, through a partnership with the UBER Group…
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How Bikeable Is Your City? PeopleForBikes Releases Fourth Annual City Ratings
BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven…
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Giant Bicycles, Liv Cycling and PeopleForBikes’ Ride Spot Present the World Bicycle Day Challenge
Boulder, CO and Newbury Park, CA (May 27, 2021)— Giant Bicycles and Liv Cycling are partnering with PeopleForBikes and Ride Spot to present the World Bicycle Day Challenge — a 10-day campaign inspiring people to…
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Velocio launches 2021 Unity Jersey to support climate focused non profit partners
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit climate focused non profit partners. Founded in 2017 with the goal to “Make a…
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North St. Bags Debuts the Venture, Brand New 30L Pannier
Portland, Ore. — North St. Bags is proud to introduce the Venture Pannier, a 30-liter bike bag that bolsters they’re already comprehensive line with another, larger, option. North St. crafted the Venture Pannier to excel…
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PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021) —The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was…
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Tread Labs High Performance Insole: Re-engineered and Back in Stock
WOBURN, Mass. — Dash, Tread Labs’ high-performance insole with 100% carbon fiber arch supports are back. After working with elite cyclists and other competitive athletes, Tread Labs has re-engineered the insoles to be firmer, stronger,…
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Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall
AUBURN, N.h. — Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been…
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Athletes using SWIX PRO Dominate 2021 American Birkebeiner Podium
HAVERHILL, Mass. —Athletes using SWIX’s PRO non-fluorinated wax system claimed 11 out of 12 podium spots in the 2021 American Birkebeiner’s Elite race category. SWIX swept both the men’s and women’s skate podium on Saturday,…
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PeopleForBikes Releases Study Investigating Barriers to Inclusive Bicycling Culture
BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, “802-989-3465Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S.” The 2018-2019 study found that meaningful…
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Backcountry Access Releases New BC Air Touring Helmet Designed Specifically for Backcountry Skiing and Snowboarding
Boulder, Colo. — Backcountry Access has released its new 2021/22 season BC Air touring helmet designed specifically with backcountry skiing and snowboarding in mind. The new BC Air touring helmet broadens BCA’s offering of preventative backcountry…
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Join the Challenge to Raise Money For Black History Bike Ride
AUSTIN, TEXAS (March 3, 2021) —On July 14, 2020, Talib Abdullahi set out to educate a few friends about Black history in Austin with a bike ride around the city. When he first shared his…
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UnTapped Maple announces collaboration with 5-time Olympian Kikkan Randall
Williston, VT— Vermont-based all-natural athletic fuel brand, UnTapped Maple announces a partnership with five-time Olympian and gold medalist in cross-country skiing, Kikkan Randall. Thirty-eight-year-old Randall has been in Olympic retirement for three years, and in…
Youth Cycling Coalition Announces Partners and Launch of Pilot Program
BOULDER, COLO. (Feb. 23, 2021) — The Youth Cycling Coalition (YCC), a partnership of 10 youth-focused bicycling organizations, is proud to announce its commitment to growing youth bicycling through the launch of a pilot program…
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Better Bike Share Partnership Announces Five Living Lab Cities Focused on Equity
BOULDER, COLO. (Feb. 17, 2021) —The Better Bike Share Partnership (BBSP), a collaboration funded by The JPB Foundation to build equitable and replicable shared micromobility systems, is pleased to announce the selection of its Living…
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River Radamus Places Eight at World Championships
HAVERHILL, Mass. —Swix athlete, River Radamus, finished eighth at Tuesday’s World Championship Parallel Giant Slalom held in Cortina, Italy. Radamus was the top American finisher in a race where the podium was occupied by skiers…
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Introducing Raw: A Minimalist Version of the Classic Bivo One
PORTLAND, Ore. — After a successful launch of their first bottle, the Bivo One, the Portland based bottle brand has debuted the Bivo One Raw—a brushed stainless steel version of their flagship water bottle. The…
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New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the…
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SWIX Launches Virtual Learning Center
HAVERHILL, Mass. — SWIX today launched a virtual learning center to share best practices and knowledge with skiers, snowboarders and outdoor athletes worldwide. The inaugural course, called the Responsible Waxing Project, addresses best practices for waxing…
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SWIX Debuts Concept Retail Store in Historic Lake Place
Haverhill, N.h. — SWIX is thrilled to announce that this holiday season the brand is launching its first U.S. retail outlet, its Concept Store, at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y.…
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PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling…
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PeopleForBikes Announces Ravi Rajcoomar as Vice President of Business Network
BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation’s leading bicycle industry trade association, is proud to announce the addition of Ravi Rajcoomar as the vice president of the organization’s Business Network. In his new…
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SWIX Athletes Make History at 2021 Tour de Ski
HAVERHILL, Mass. — SWIX athletes Jessie Diggins and Rosie Brennan have made history, finishing first and second in two FIS World Cup Cross-Country races during the third and fourth stages of the 2021 Tour de…
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BCA releases Send and Return education videos focused on snowmobile-accessed skiing
Boulder, Colo. (JANUARY 7, 2021) — Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of snowmobiling…
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PeopleForBikes Extends Partnership with International Mountain Bicycling Association
BOULDER, COLO. (December 21, 2020) — PeopleForBikes, the nation’s leading bicycle advocacy organization, is proud to announce a renewed partnership with the International Mountain Bicycling Association (IMBA), the world leader in mountain bike advocacy since…
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PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair
BOULDER, COLO. (Dec.16, 2020) — The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of…
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Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their…
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PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers
BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure…
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Backcountry Access releases the Tracker4™, it’s new “workhorse” avalanche beacon
Boulder, Colo. (DECEMBER 7, 2020) — Backcountry Access (BCA) this month announced the release of its newest avalanche beacon the Tracker4™, for winter 2020/21. The design of the Tracker4 avalanche transceiver marks a new industry…
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Velocio Apparel adds staff, taps Friederike – Ricky – Buckenlei as Head of Europe
With a focus on European growth, Velocio Apparel announced two key hires to bolster sales, brand awareness and culture. Ricky Buckenlei has taken on the newly created role, Head of Europe, overseeing all elements of…
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Fischer announces livestream backcountry safety sessions in partnership with the American Avalanche Institute
AUBURN, NH — Fischer Sports, in partnership with the American Avalanche Institute (AAI), announces a series of livestream events for backcountry awareness hosted by US Alpine Product Manager for Fischer Skis and AMGA-certified guide Mike…
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River Radamus First in Giant Slalom at U.S. Nationals
HAVERHILL, Mass. —Swix athlete, River Radamus, recently took home the giant slalom gold medal at the 2020 Alpine Skiing U.S. Nationals held November 16-22 at Copper Mountain, Colorado. The men’s GS race, held on Tuesday,…
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Tread Labs Donates 2% of Profits to Black Voters Matter
Woburn, Mass. — On June 16, 2020, Massachusetts-based insole manufacturer Tread Labs committed to donating 2% of their profits from that day through Election Day to the organization Black Voters Matter. Black Voters Matter is…
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PeopleForBikes Unveils Toolkit for Improving Bicycle Networks in Cities and Towns
BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their…
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Rails-to-Trails Conservancy and PeopleForBikes release federal transportation policy outlining strategy to create access to jobs, mobility and outdoor recreation
WASHINGTON—As election results continue to come in, federal policymakers are already looking to the year ahead when the next Congress and the White House will be tasked with the country’s economic recovery and reauthorization of…
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Fischer announces a collaboration with athlete Lynsey Dyer on a six-week health and wellness webinar series, Showing Up Workshops with Lynsey Dyer
AUBURN, NH—Fischer Sports North America announces the Nov. 9, 2020 start date of a six-week workshop with Fischer athlete Lynsey Dyer dubbed the Showing Up Workshops with Lynsey Dyer. The course is geared toward anyone…
Silva Teams Up With Ultrarunner Corrine Malcolm as Ambassador, Athlete
BROMMA, Sweden – Silva is thrilled to announce its partnership with ultrarunner Corrine Malcolm as part of the Swedish legacy brand’s North American ambassador and athlete team. Malcolm, a former elite cross-country skier and biathlete,…
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Fischer Skis Cleans Up, Takes Home Awards in four out of six categories in Cross Country Skier 2021 Gear Guide
AUBURN, N.h. – Cross Country Skier magazine’s 2021 Gear Guide — the most comprehensive nordic review in the industry — has just been released and Fischer was well praised in its pages. Winning an editor’s…
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SWIX US Partners with Wintersteiger, U.S. Ski Team for Improved Athlete Equipment
HAVERHILL, Mass. — SWIX US, in partnership with Wintersteiger, has for the second year set up a tuning and waxing center at Copper Mountain in Frisco, Colorado. The goal of the program, says SWIX Alpine…
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PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions
BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent…
GSI Outdoors Joins Prana’s Responsible Packaging Movement
SPOKANE, WA —GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, has joined Prana’s Responsible Packaging Movement. GSI Outdoors was early to adopt sustainability measures, and continues to investigate ways to make…
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SWIX Debuts Triac 4.0 — The World’s Most Advanced Ski Pole
HAVERHILL, N.h. — Available in ski shops Fall 2020 athletes will be able to purchase the brand new SWIX Triac 4.0 Aero — the most recent evolution in Nordic racing poles. The pole features a…
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SWIX Announces Largest Team of US Ski and Snowboard Athletes to Date
Haverhill, Mass. – SWIX US enters the 2020-2021 season having signed the largest number of U.S. ski team athletes in recent history. Top athletes representing both Nordic and Alpine teams have chosen to use SWIX…
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Chicago Bike Industry Leaders Team Up With The Newberry Library to Benefit Blackstone Bicycle Works
CHICAGO, IL (Sept. 22, 2020) — PeopleForBikes Ride Spot, the Newberry Library and the CRR1919 Commemoration Project invite Chicagoland residents to participate in the Chicago Race Riot of 1919 Route, a historical biking tour to…
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Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition
BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers…
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North St. Bags Announces Implementation of New Recycled Sailcloth Fabric
PORTLAND, Ore. — North St. Bags is proud to announce the partnership with it’s newest supplier — EcoPak. EcoPak is the first and only 100% recycled waterproof sailcloth on the market, and it’s going into…
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34 Members of The Bike Cooperative Donate More Than $13,000 to Support Youth Bicycling
BOULDER, CO (September 3, 2020) — Through a partnership with PeopleForBikes, member businesses of The Bike Cooperative have donated more than $13,000 that will enable youth from across the U.S. to attend the 2021 Youth…
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Outdoor Industry Association (OIA) and PeopleForBikes Enter Into a Powerful Partnership to Extend the Reach and Impact of the Climate Action Corps
DENVER, Colo. — September 1, 2020 — Outdoor Industry Association (OIA) and PeopleForBikes (PFB) have announced a unique partnership through which PFB members — bicycle manufacturers and retailers — will be able to join the OIA Climate…
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Fischer Skis US Evolves Retail Engagement for 2021
AUBURN, N.H. Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public…
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The JPB Foundation Awards Multi-Year Grant to PeopleForBikes to Support The Better Bike Share Partnership
BOULDER, CO (August 25, 2020) — The PeopleForBikes Foundation is pleased to announce the award of a three-year grant from The JPB Foundation to support the Better Bike Share Partnership (BBSP), a national collaboration focused…
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Tread Labs Partners with Press Forward as PR and Communications Agency
WOBURN, Mass. (August 25, 2020) — Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs…
Alice + Whittles Launches Vegan, Recycled Weekend Boot
TORONTO, CANADA (Aug. 18, 2020) — Alice + Whittles, the Toronto-based ethical outdoor footwear brand, has launched the Weekend Boot. Designed for year-round, all-day comfort, the Weekend Boot is 100 percent vegan and free of…
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PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and…
Swix Launches Line of Next Generation Race Wax
HAVERHILL, M.A.: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line…
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Backcountry Access Announces Software Update For Tracker2 Transceivers
BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update.…
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How Bikeable is Your City? PeopleForBikes Releases Third Annual City Ratings
BOULDER, COLO. (June 10, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than…
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House Transportation Bill Proposes Major Increases for Federal Bike Programs
WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our…
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PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride…
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Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes,…
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PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they…
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2020 Bicycle Leadership Conference Rescheduled for Sept. 29 – Oct. 1
MONTEREY, CA (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 – 16, has been rescheduled for Sept. 29 – Oct. 1 in Monterey, California. The BLC is a…
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Fischer Announces Hire of New National Competition Manager, Rush Hawkins
AUBURN, N.H. — Fischer Skis is pleased to announce the recent hire of Rush Hawkins who will serve as the company’s national competition manager, as well as UVEX’s sales manager. Hawkins joins Fischer having already…
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PeopleForBikes Supports Recreational Trails Program Funding Transparency Act
WASHINGTON, D.C. — On Thursday, Feb 6, outdoor recreation champions in the House of Representatives introduced the Recreational Trails Program (RTP) Funding Transparency Act (H.R. 5767). Boulder-based advocacy group PeopleForBikes lauded the move as a…
GSI Outdoors Partners with Press Forward PR
SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year,…
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Backcountry Access Celebrates 25 Years, Launches Tracker 4 Avalanche Transceiver
BOULDER, CO – Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming…
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80+ bike business leaders working together to advance our industry’s agenda
BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives…
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PeopleForBikes’ New Ride Spot Program Honored by Fast Company
BOULDER, Colo. Sept. 9, 2019 – PeopleForBikes’ new Ride Spot program has just received honorable mention recognition in the Mobility category of Fast Company’s prestigious 2019 Innovation by Design competition. Ride Spot is a new…
