All Posts by Rachel Popp.
Trail Icon Tara Dower Renews Altra Partnership to Stay Out There
DENVER (Dec 10, 2024) /OUTDOOR SPORTSWIRE/- Altra and Altra Elite Athlete Tara Dower commit to a multi-year partnership, strengthening a collaboration not only rooted in athletic performance, but also the mission of inspiring young girls…
Inspired Summit Adventures Launches Utah’s First Four Season Backcountry Hut System
Park City, Utah – November 19, 2024 /OUTDOOR SPORTSWIRE/ – The new Western Uinta Hut System is set to transform backcountry recreation in Utah, offering year-round access to Utah’s Western Uinta Mountains in a hut-to-hut experience. As Utah’s first…
James Hampton Appointed President of HESTRA North America by the Board of Directors
ARVADA, CO (November 18, 2024) /OUTDOOR SPORTSWIRE/ – HESTRA Gloves, the leading family-owned glove brand from Sweden, is entering an exciting new phase of investment and growth in the North American market. To spearhead these initiatives,…
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Altra Opens New Outlet in Colorado
DENVER. /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in running footwear, is thrilled to announce the grand opening of its first Colorado-based outlet store this Friday, November 15, 2024. Located at the Outlets at Castle Rock, this new…
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KÜHL Launches Episode Three of The Road Less Traveled Video Series and Alaska Trip Giveaway
SALT LAKE CITY, Utah (October 3, 2024) /OUTDOOR SPORTSWIRE/ – KÜHL, a premium independent outdoor brand, announces episode three of The Road Less Traveled: Alaska Aviation, continuing the new video series that dives into the lives…
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Altra Launches the FWD VIA Road Shoe
DENVER, Colo. (October 1, 2024) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is proud to unveil the all-new FWD VIA—a road shoe designed to deliver premium comfort, high cushioning, and a smooth,…
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Zeal Optics Unveils Selkirk, Its First-Ever Glacier Sunglass
Boulder, Colo. – September 4, 2024 /OUTDOOR SPORTSWIRE/ – Zeal Optics launches its first-ever glacier sunglasses, Selkirk, made from plant-based* materials and designed to transform effortlessly from a functional glacier style to a retro-trendsetting lifestyle…
Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors
VOSS, NORWAY (September 3, 2024) /OUTDOOR SPORTSWIRE/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated…
TAXA Outdoors Unveils New TAXA X Off-Road Models
Houston, Texas – August 21, 2024 /OUTDOOR SPORTSWIRE/ – TAXA Outdoors, the leading manufacturer of lightweight, minimalist mobile habitats for outdoor adventure, proudly announces TAXA X – next-generation off-road habitats designed to conquer the most rugged…
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onX Apps Provide Near Real-Time Updates of Wildfire Locations and Smoke
Missoula, Mont. – August 14, 2024 /OUTDOOR SPORTSWIRE/ – onX, a pioneer in digital outdoor navigation, has updated its Active Wildfire and Wildfire Smoke layers, providing more detail and near real-time updates to outdoor recreators as…
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Altra Brings Back the King MT 2 Trail Runner
DENVER, Colo. (August 2, 2024) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is thrilled to announce the revival of the King MT 2. This re-launch of the King MT trail shoe is…
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Altra Names Kylee Barton New Global Head of Product
DENVER, Colo. (July 23, 2024)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to announce its new Global Head of Product, Kylee Barton. Effective August 1, 2024, Barton will serve on the Executive…
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KÜHL Launches Episode Two of The Road Less Traveled Video Series and Baja Trip Giveaway
SALT LAKE CITY, Utah /OUTDOOR SPORTSWIRE/ – KÜHL, a premium independent outdoor brand, announces episode two of The Road Less Traveled video series: Baja Adventures, and coinciding trip and gear giveaway (July 14-22). In Episode…
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Outdoor Industry Veteran Fueling MEC’s Growth Plans: REI’s Chris Speyer to Join MEC as New Chief Merchandising Officer
Vancouver, BC, (July 10th, 2024) /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC) is thrilled to announce the appointment of Chris Speyer, as the company’s new Chief Merchandising Officer (CMO). Having spent the last seven years with…
MEC Honored to Receive the Coveted Gordon Ritchie Service Award from Avalanche Canada
VANCOUVER, Canada (July 8th, 2024) /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canada’s most trusted outdoor brand, has been awarded the esteemed Avalanche Canada Gordon Ritchie Service Award, marking only the second time it’s been…
Altra Unveils the New Olympus 6 & Olympus 6 Hike GTX Models
DENVER, Colo. (July 1, 2024) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, introduces the Olympus 6, the ultimate companion for trail enthusiasts seeking comfort and grip for all-day adventures.The Olympus 6 delivers…
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Mountain Equipment Company Announces New Store Opening Soon in Ontario
VANCOUVER, B.C. — May 15, 2024 /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canada’s most trusted outdoor retailer is set to open a new standalone store in Whitby this coming July. The new location will…
Altra Launches Its S24 ‘Experience Collection’ with New Trail and Road Shoes
DENVER, Colo. (May 1, 2024)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, launches its new Experience Collection featuring two road shoes and one trail shoe designed for a new underfoot experience. Experience Wild, Experience…
KÜHL Launches The Road Less Traveled Video Series
SALT LAKE CITY, Utah (April 16, 2024)/ OUTDOOR SPORTSWIRE/ – KÜHL, a premium independent outdoor brand, is beyond excited to announce the launch of The Road Less Traveled video series – giving a glimpse into the…
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Tembo Chalk Co. Now Available in Pay-By-The-Scoop at Mountain Equipment Company Stores
VANCOUVER, B.C. — April 15, 2024 /OUTDOOR SPORTSWIRE/ – Two Canadian companies dedicated to both enjoying and preserving the great outdoors are joining forces to introduce a groundbreaking eco-friendly chalk option that redefines sustainability without…
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Storyteller Overland expands its ecosystem and leadership team with the acquisition of TAXA Outdoors to become the global leader in adventure vehicles.
BIRMINGHAM, AL – APRIL 10, 2024 /OUTDOOR SPORTSWIRE/ – Storyteller Overland, a pioneering adventure lifestyle brand and best in class manufacturer of Class B RV Adventure Vans and off-grid expedition vehicles, today announced its acquisition…
Zeal Optics Celebrates Earth Month With 5th Annual “Shades For Seas”
Boulder, Colo. ?OUTDOOR SPORTSWIRE/ – To celebrate Earth Month, Zeal Optics is kicking off its fifth annual “Shades For Seas” campaign. For every pair of Zeal sunglasses, goggles or accessory lenses sold globally in April,…
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TAXA Outdoors Announces 2024 Mantis and Woolly Bear Models, Launches Rooftop Tents
Houston, Texas – March 27, 2024 /OUTDOOR SPORTSWIRE/ – TAXA Outdoors, the leading manufacturer of lightweight, minimalist mobile habitats for outdoor adventure, proudly introduces the 2024 Evolutions of its Mantis and Woolly Bear trailers. Additionally,…
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Altra’s New Vanish Carbon 2 Unites Speed and Comfort
DENVER, Colo. (March 26, 2024) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the second iteration of the award-winning Vanish Carbon road racing shoe. “After years of working with elite athletes, we…
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Altra Launches the Mont Blanc Carbon
DENVER, Colo. (February 27, 2024) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, launches the all-new Mont Blanc Carbon – where comfort meets speed on the trail. “The Mont Blanc is one of…
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Tilley X MEC Launch Packable Travel Hats
VANCOUVER, B.C. — (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Canadian retailer and outdoor gear brand Mountain Equipment Company (MEC) announces the launch of their Tilley x MEC packable travel hats for men and women. This collaboration…
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Altra Announces Expansion of the Timp Family with the New Timp Hiker, Timp Hiker GTX and updated Timp 5
DENVER, Colo., (January 31, 2024) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, today announced the expansion of the Timp collection to include the new Timp Hiker and updated Altra trail running favorite…
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Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner
Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”.…
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Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
DENVER (January, 2024)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives…
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onX Backcountry Named the Official Mapping App for Natural Selection Tour
MISSOULA, Mont., (January, 2024)/OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, announces a new partnership with Natural Selection as the Tour’s official mapping app. onX’s immersive mapping technology will play…
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onX Grant Program Celebrates 150 Miles of Trails and 150,000 Acres of Improved Public Access
MISSOULA, Mont., (December, 2023)/OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, is celebrating a milestone within its Access and Stewardship Grant Program. In 2018, the company set a goal of preserving and restoring 150…
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Zeal Optics Unveils Re-Shred Recycled Goggle Initiative, Furthering Commitment to Sustainability
Boulder, Colo. – December 12, 2023/OUTDOOR SPORTSWIRE/ – Zeal Optics proudly introduces the Re-Shred goggle initiative, a comprehensive commitment to sustainability and environmental responsibility in winter sports eyewear with the addition of a minimum of 70% post-consumer…
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RMSHA Releases 2024 Race Schedule, with Official Navigation Sponsor onX Offroad
December 7, 2023/OUTDOOR SPORTSWIRE/ – Rocky Mountain States Hillclimb Association, RMSHA, today released its 2024 Race Schedule featuring eight stops across Idaho, Wyoming, Colorado, Utah, Montana, and California– all sponsored by onX Offroad. Often referred…
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onX Backcountry Launches Avalanche Terrain Exposure Scale (ATES) Classification and Mapping
MISSOULA, Mont., (December 7, 2023) /OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today launched a new mapping tool called the Avalanche Terrain Exposure Scale (ATES). ATES classifies terrain based…
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Altra Announces the Launch of the New VIA Olympus 2
DENVER /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to announce the launch of the VIA Olympus 2 – the second iteration of their award-winning max cushion shoe. Now softer than…
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Canada’s Most Trusted Brand Welcomes Peter Hlynsky as New CEO of Mountain Equipment Company
VANCOUVER, BC, OCTOBER 26, 2023/OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canada’s Most Trusted Brand, announces today that Peter Hlynsky will move into the role of Chief Executive Officer. He will assume the duties of Eric Claus,…
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onX Backcountry Launches Mountain Bike Mode with MTB Project Routes
MISSOULA, Mont., Oct 11, 2023 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, is embracing the two-wheel community by adding a new mountain bike (MTB) Mode powered by MTB Project’s vast…
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Zeal Optics and Haa Aani Alliance Unveil Collaborative Ski Gear with a Purpose
Boulder, Colo. – October 10, 2023 /OUTDOOR SPORTSWIRE/ – Zeal Optics, in partnership with Weston, Smartwool, Pret, and MountainFLOW Eco-Wax, have joined forces with Tlingit artist Crystal Worl of Trickster Company to form the Haa…
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MEC Expands Sizing for Both Technical Hiking and Skiing Collections
VANCOUVER, B.C. — (September 28, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and…
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Introducing Altra’s First Low-Drop Shoe AltraFWD Experience
DENVER /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to…
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Zeal Optics Launches Cutting-Edge Cloudfall Goggles, Engineered for Optimal Performance
Boulder, Colo. – September 6, 2023 – Zeal Optics announces the launch of its latest breakthrough in snowsports eyewear: the Cloudfall Goggle. The revolutionary new Cloudfall design is Zeal’s first spherical lens goggle that combines…
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onX Leverages Planet Data to Launch New “Recent Imagery” Feature
Missoula, Mont. — Aug. 22, 2023 /OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, is collaborating with Planet Labs PBC (NYSE: PL), a leading provider of global satellite imagery and geospatial solutions, to launch an…
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Altra’s New Paradigm 7 x Kara Goucher Collaboration with The Michael J. Fox Foundation Benefits Program to Train Next Generation of Dystonia Researchers
DENVER (August 8, 2023) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to launch a special version of its Paradigm 7 shoe in collaboration with Altra Elite Athlete and two-time Olympian Kara…
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Kelty Teams Up with ORO Sales Group
Broomfield, Colo. – Aug. 1, 2023 — Kelty, a leader in durable and easy-to-use outdoor equipment, is pleased to announce its new partnership with ‘On the Road and Off’ (ORO), a Southeast sales and marketing…
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Slugs, Skookumchuck and Stretch – Get Set for MEC’s Highly Anticipated Classics Collection Launch
VANCOUVER, British Columbia (July 27, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canada’s Most Trusted Outdoor Retailer, is thrilled to announce the launch of its highly anticipated 2023 Classics Collection. Designed to cater to…
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MEC tied for Top Place as Canada’s Most Trusted Brand
Vancouver BC, June, 2023 /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC) is proud to announce its recognition as Canada’s most trusted brand (tied with COSTCO). This accolade, bestowed by The Gustavson Brand Trust Index, reflects the company’s…
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onX to Host a Live Virtual Event with an Unlikely Coalition of Outdoor Enthusiasts
Missoula, Mont. – June 20, 2023/OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor navigation, will host a live virtual event on June 21, 2023 at 6 pm MDT called “A Hunter, a Backcountry Skier, and an Off-roader…
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Zeal Optics Launches The Open Hearts Sunglass Collection With Artist Pat Milbery
Boulder, Colo. – June 13, 2023 /OUTDOOR SPORTSWIRE/ – Zeal Optics and Denver-based artist Pat Milbery have teamed up to create Zeal Optics’ first-ever sunglass artist collaboration, The Open Hearts Collection. The Open Hearts Collection…
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The Outdoors Needs More Stewards, Finds New Report from onX
Missoula, Mont. – June 1, 2023 /OUTDOOR SPORTSWIRE/ – Unparalleled participation in outdoor recreation is changing our collective outdoor experience, cites a new report released today by onX, a pioneer in outdoor navigation. The report, Breaking…
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Altra’s Best-Selling Torin Road Shoe Gets an Update
DENVER (June 1, 2023)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, has released the seventh iteration of its best-selling Torin road shoe, with Torin 7 updates ranging from a stack height increase to a…
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HOLOS Expands Overnight Muesli Lineup with All-New ‘Berries’ Flavor
Québec City/ May 25, 2023/OUTDOOR SPORTSWIRE/ –HOLOS, the organic overnight muesli ‘superfood’ brand fueling human vitality and providing sustained energy for the long run, today announces its newest flavor variety: Berries. HOLOS’ Berries muesli combines black…
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Mountain Equipment Company Set to Expand in the Maritimes
(Vancouver BC) /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC), Canada’s most trusted outdoor retailer is set to expand its retail footprint with the opening of a new standalone store in the Maritimes this August. The new…
Kühl Opens New Store in The Heart Of Jackson Hole, Wyoming
May 17, 2023 – SALT LAKE CITY /OUTDOOR SPORTSQIRE/ – KÜHL, a premium independent outdoor brand recognized around the world, is opening its first retail store in Jackson Hole, Wyoming on Friday, May 19, 2023.…
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Altra Running Appoints Joe Toth as Head of Sales, North America
May 8th, 2023 – Denver, Colorado /OUTDOOR SPORTSWIRE/ – Altra Running, a VF Corporation brand, today announced the appointment of industry veteran Joe Toth to the position of Head of Sales, North America. Toth will…
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Mountain Equipment Company Launches a New Era of Backpacks
VANCOUVER, B.C. — (May 2, 2023)/OUTDOOR SPORTSWIRE/ – Canadian retailer and outdoor gear brand Mountain Equipment Company (MEC) announces the launch of its Spring 2023 technical backpack collection, consisting of seven new highly technical, incredibly durable packs…
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onX Backcountry Unveils New Mobile Route Builder Tool
Missoula, Mont., April 27, 2023 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery App for outdoor enthusiasts, today announces its newest feature: Route Builder, a route creation tool that allows recreationists of all levels to quickly…
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Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /OUTDOOR SPORTSWIRE/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of…
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Kelty Launches S23 Outdoor Gear Lineup
Broomfield, CO — Kelty, a leader in durable and easy-to-use outdoor equipment, is excited to announce the launch of their new spring 2023 collection—including backpacking, hiking, lifestyle, and vehicle-based products, and featuring reenergized prints and…
Grand Prize Winner Named in ‘Impossible Obstacle Course’ Designed By Olympian Nick Symmonds
Contact: press@nicksymmonds.com Eugene, Oregon – March 22, 2023 /ENDURANCE SPORTSWIRE/ Nick Symmonds, 2x Olympian in Track and Field, was on a mission to find the strongest, most well-rounded athlete in the world – and reward them…
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INTEX® Launches Inflatable Stand Up Paddle Boards
March 21, 2023– Long Beach, CA /OUTDOOR SPORTSWIRE/ – INTEX®, one of the world’s most trusted providers of sporting and recreation goods, is thrilled to announce the launch of its first Inflatable Stand Up Paddle Boards in…
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Zeal Optics Launches New Eco-Focused Sunglasses for Spring/Summer 2023
Boulder, Colo. – March 16, 2023 /OUTDOOR SPORTSWIRE/ – Zeal Optics is expanding its sustainably-focused sunglass collection for the Spring/Summer 2023 season, including several additions to its award-winning See Grass and Eco-Metals Collections. “We’re dedicated to making…
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Salt Life Announces Partnership with United Row
March 15, 2023– Columbus, GA /OUTDOOR SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, is excited to announce its sponsorship of United Row, a rowing team of two best friends…
Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team
DENVER (March 9, 2023) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for…
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Altra Announces New Athletes to Elite Team
DENVER (March 7, 2023) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest trail athletes, Careth Arnold and JP Giblin, to the Altra Elite Athlete Team. Throughout the…
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2x Olympian Nick Symmonds Launches the ‘Impossible Obstacle Course’ Competition with a Grand Prize of $25,000
Eugene, Oregon – February 6, 2023 /OUTDOOR SPORTSWIRE/ – Nick Symmonds, 2x Olympian in Track & Field, is on a mission to find the strongest, most well-rounded athlete in the world – and reward…
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onX Backcountry Announces Partners for Winter 2023
Missoula, Mont., January 31, 2023 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, today announces its suite of powerhouse partnerships for the 2022-2023 winter season. By working closely with the American…
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onX Backcountry and Sierra Nevada Brewing Raise Funds for Local Avalanche Forecast Centers
Missoula, Mont., January 9, 2023 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, launches its “Support Your Forecast” program for a second year, supporting avalanche forecast centers across the United States.…
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Dave and Matt Vans Partners With Kift on Mission to Make Van Life More Accessible
GYPSUM, COLO. and SAN FRANCISCO – Dec. 15, 2022 /ENDIRANCE SPORTSWIRE/ – Dave & Matt Vans – the direct-to-consumer van manufacturer that builds, sells and rents ‘Lifestyle Vehicles’ featuring “everything you need and nothing you…
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More Capable Than Ever: Dave & Matt Vans Announces 2023 Lifestyle Vehicles
GYPSUM and RIFLE, COLORADO – Nov. 16, 2022 – Dave & Matt Vans, the ‘lifestyle vehicle’ company that manufactures, sells, and rents vans featuring “everything you need and nothing you don’t,” today announces its new…
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Cue the Magic: woom Releases New woom 3 AUTOMAGIC Bike with Two-Speed Hub Gearing
AUSTIN, TEXAS – Nov. 15, 2022 /OUTDOOR SPORTSWIRE/ – woom, the fastest-growing kids’ bike brand in North America, has launched a new ‘do-it-all’ bike for kids ages four to six, featuring automatic two-speed gear shifting: the woom…
TRU-Kii Launches the First Ski Travel System
BOSTON – Nov. 10, 2022 /OUTDOOR SPORTSWIRE/ – TRU-Kii is an emerging brand on the ski scene, introducing a first-of-its-kind Ski Travel System. The TRU-Kii Ski Travel System is designed to haul and store your…
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Altra Launches Its Spin on a Max Cushion Road Shoe
DENVER (November 1, 2022) /OUTDOOR SPORTSWIRE/ Altra Running, a leading innovator in performance running, launches VIA Olympus: a max cushion road shoe designed to provide optimal cushion and efficiency for a comfortable run no matter…
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woom bike named a Winner in Good Housekeeping’s 2022 Parenting Awards
AUSTIN, Texas – Oct. 12, 2022/OUTDOOR SPORTSWIRE/ – Good Housekeeping has selected the woom ORIGINAL 4 kids bike as a winner in its 2022 Parenting Awards, in the Premium Play Picks category. The woom ORIGINAL 4 is…
onX and Outdoor Alliance Announce Data Partnership to Protect Public Land Access
Missoula, Mont. October 11, 2022/OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, announced its data partnership with Outdoor Alliance, a coalition of ten human-powered outdoor recreation groups, in an ongoing effort to protect outdoor recreation…
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woom Releases Limited Edition ‘Power Pink’ Bike
Oct. 4, 2022 – AUSTIN, TEXAS /OUTDOOR SPORTSWIRE/ – woom, the fastest-growing kids’ bike brand in North America, today introduces a limited edition of its ORIGINAL bikes in a brand new ‘Power Pink’ colorway, bringing yet more vibrancy…
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onX Secures $87.4M in Series B Funding
Missoula, Mont.– October 3, 2022 /OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, today announced a $87.4M Series B investment. The funding round was led by Summit Partners, which led the company’s Series A…
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onX Ambassadors Reflect on What Public Lands Mean to Them
Missoula, Mont.–September 16, 2022 /OUTDOOR SPORTSWIRE/ To celebrate National Public Lands Day on September 24, 2022, onX friends and ambassadors like Conrad Anker, Jana Waller, Cody Townsend, Mike Foote, and Luke Takahashi reflect on how Public…
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Altra Debuts Its First Shoe Featuring the BOA® Fit System
DENVER (August 4, 2022)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, launches the Mont Blanc BOA® trail runner, the first Altra shoe to feature a BOA® Fit System for a secure, personalized fit. The…
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onX Backcountry is the Official Mapping Partner of this Summer’s Stoutest Mountain Races
Missoula, Mont.–July 12, 2022 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a pioneer in outdoor digital navigation, is the official mapping partner of this summer’s biggest trail races across the West. The company is offering Cirque Series, Rut and…
Zeal Optics Adds Horizon Blue Rx Lens to Prescription Program
Boulder, Colo. – June 21, 2021 /OUTDOOR SPORTSWIRE/ – Zeal Optics, a boutique brand focusing on handcrafted quality eyewear built for the outdoors, announces the addition of the Horizon Blue Rx lens to its Adventure…
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Dave & Matt Vans Launches New 2022 Lifestyle Vehicles
GYPSUM and RIFLE, COLO. – June 2, 2022/OUTDOOR SPORTSWIRE/ – Dave & Matt Vans, the ‘lifestyle vehicle’ company that manufactures, sells, and rents vans featuring “everything you need and nothing you don’t,” today announces an all-new, limited-run…
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onX Backcountry Supports Leave No Trace and Stewardship Organizations for Great Outdoors Month
Missoula, Mont. – June 1, 2022 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a pioneer in outdoor digital navigation, is celebrating Great Outdoors Month by encouraging recreationists to get outside and give back to our public lands.…
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Zeal Optics Names Jesse Colombo North American Director of Sales
Boulder, CO /OUTDOOR SPORTSWIRE/ Zeal Optics is pleased to announce that Jesse Colombo will be joining the Zeal family in the role of North American Director of Sales effective March 28. In the role, Colombo…
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woom Launches First-of-its-Kind Urban Lifestyle Bike for Kids
March 30, 2022 – AUSTIN, TEXAS /OUTDOOR SPORTSWIRE/ – woom bikes, the fastest-growing kids’ bike brand in North America, today launches the woom NOW, a lightweight urban commuter and cargo-bike hybrid, built specifically for kids. The…
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Altra Launches Premium Road Racing Shoe
DENVER (March 28, 2022) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2…
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woom bikes Becomes Official Kids’ Bike Manufacturer of the Life Time Sea Otter Classic
AUSTIN, Texas – March 16, 2022 /OUTDOOR SPORTSWIRE/ – woom bikes, the fastest-growing kids’ bike brand in North America, is pleased to announce its partnership with the Life Time Sea Otter Classic presented by Continental, the world’s…
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Altra Delivers Versatility and Comfort with New Rivera 2 Road Shoe
DENVER (March 15, 2022)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in the performance running category, today launches the newest addition to its road shoe collection: Rivera 2 – a highly versatile daily performance trainer designed to…
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onX Backcountry Teams Up with SheJumps as Exclusive Navigation Partner
Missoula, Mont. – March 8, 2022 /OUTDOOR SPORTSWIRE/ – onX Backcountry, an outdoor navigation and discovery app, is partnering with SheJumps, a nonprofit with the vision of unearthing the potential of all women and girls through outdoor…
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woom bikes Announces New Executive Leadership Team
AUSTIN, Texas – Feb. 2, 2022 /OUTDOOR SPORTSWIRE/ – woom bikes, the fastest-growing kids’ bike brand in North America, has announced a new executive leadership team to guide the brand on its quest to become…
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Dave and Matt Vans Accelerates Growth with Acquisition of Two Facilities
GYPSUM, Colo. – Jan. 26, 2022 /OUTDOOR SPORTSWIRE/ – Dave & Matt Vans, the ‘lifestyle vehicle’ company that builds and rents vans featuring everything you need and nothing you don’t, announces the purchase of two…
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onX Backcountry Maps Bluebird Backcountry Resort as Exclusive Navigation Partner
Missoula, Mont. — January 24, 2022 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, has partnered with Bluebird Backcountry to digitally map the resort’s in-bounds backcountry ski area. Bluebird Backcountry’s…
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onX Backcountry Releases Six New App Features for Snow Enthusiasts
Missoula, Mont. – January 13, 2022 /OUTDOOR SPORTSWIRE/ – onX Backcountry, a navigation and discovery app for outdoor enthusiasts, announces the upcoming release of six new Snow Mode features designed to help backcountry skiers and…
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Altra Launches New Cross-Training Shoe
DENVER (Nov. 10, 2021) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in the performance footwear category, today debuts a new approach to cross-training with the launch of the Solstice XT 2, revamping the brand’s ‘gym…
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Altra Expands Road Shoe Collection with New Provision 6
DENVER (Nov. 8, 2021) /OUTDOOR SPORTSWIRE/ – Altra Running, a leading innovator in the performance footwear category, has launched its Provision 6 road shoe. The Provision 6 brings new innovative features to the pavement, coupled with…
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onX Raises Funds for Local Avalanche Forecast Centers in November
Missoula, Mont., November 2, 2021 /OUTDOOR SPORTSWIRE/ – onX, a pioneer in outdoor digital navigation, today launched its “Support Your Forecast” program to raise funds for local avalanche forecast centers–the organizations that empower snow enthusiasts…
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Forsake Announces Sustainable, Fashion-Forward Fall Footwear
Portland, Ore. /OUTDOOR SPORTSWIRE/ – Forsake, the ultra-versatile, Climate Neutral Certified sneakerboot brand and a division of Weyco Group, Inc (NASDAQ: WEYS), announces two new sneakerboot styles for Autumn/Winter 2021. Forsake’s new Men’s Mason Mid…
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Altra Announces Partnership with Elite Distance Runner Frank Lara
DENVER (Oct. 14, 2021) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF…
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Salt Life Continues Growth, Announces New Planned Store Openings
October 13, 2021 – Columbus, GA /OUTDOOR SPORTSWIRE/ – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, announces five new owned retail store openings for its beach…
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Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality
Broomfield, Colo. – Oct. 7, 2021 – Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated…
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Zeal Optics, Weston & Smartwool Unite to Support National Forests with Backwoods Fellowship
October 4, 2021 – BOULDER, Colo. – In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life…
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Salt Life Launches Extensive Charter Captains Directory
Columbus, Ga. /OUTDOOR SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, launches its Charter Captains Directory featuring over 100 captains across the globe. The Charter Captains Directory connects…
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SITE Foundation Partners with Zeal Optics to Clean 500,000 ft ² Of Coastline
September 10, 2021 – BOULDER, CO — SITE Foundation and Zeal Optics have joined forces for an event this September as over 200 members gather in San Diego, CA to showcase the travel industry’s efforts…
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Dave & Matt Vans Receives Capital Investment from 18Road LLC
GYPSUM, Colo. – Sept. 1, 2021 – Dave & Matt Vans, the ‘lifestyle vehicle’ company that builds and rents vans featuring everything you need and nothing you don’t, is pleased to announce a capital investment…
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Zeal Optics Launches Eco-Friendly Metal Sunglass Collection
Boulder, Colo. – Zeal Optics introduces its new Metals Collection, the brand’s eco-friendly take metal sunglasses. From frame to lens to nose pads, the Metals Collection of sunglasses uses planet-friendly materials including recyclable stainless steel,…
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woom bikes USA Named to Inc. 5000 List for the Third Year in a Row
AUSTIN, Texas – Aug. 18, 2021 – Inc. magazine announced that woom bikes USA is number 1,198 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Companies on…
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Salt Life Announces Podcast: Above and Below with Host Kieran Anderson
July 28, 2021 – Columbus, GA – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, announced the launch of their new podcast titled Above and Below: A Salt Life Podcast…
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Salt Life Announces New Coastal Retail Locations
July 14, 2021 – Columbus, GA – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is thrilled to announce new retail store openings for its Salt Life®…
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woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children’s bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will…
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woom Launches Its First Electric Bike for Kids in the U.S.
June 2, 2021 – AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available,…
