All Posts by scott.
Caterpy Laces Secures SIMBOL Communications as PR Agency of Record
Orlando, Florida (March 12, 2024)/OUTDOOR SPORTSWIRE/ – Caterpy Group Inc., the pioneering brand already well known in the running world for its unique, patented no-tie elastic laces – which convert any laceable shoe into a step-in,…
ENVO Provides 12 Electric ‘SnowKarts’ for Visitors at Renowned Carnaval de Quebec
Vancouver, Canada (February 1, 2024) /OUTDOOR SPORTSWIRE/ – Canadians know a thing or two about having fun in the snow, so when Carnaval de Quebec organizers were introduced to the e-SnowKarts from ENVO Drive Systems,…
Enduro Bearings Launches New Maxhit™ Line; Zero Stack Headset First Product
Oakland, California (September 23, 2021) /OUTDOOR SPORTSWIRE/ Enduro Bearings has long been renowned for solving problems associated with bicycle bearing performance and durability, and with the imminent launch of their new Maxhit™ headsets they’ve done…
Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing
Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive…
‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR
Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes…
Enduro Bearings Hires SIMBOL Communications as PR Agency of Record
Oakland, California (Aug 24th, 2021) — Enduro Bearings, creators of a wide range of bearings, components, seals and tools for the cycling industry, has hired Park City-based SIMBOL Communications to handle a variety of PR…
New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth
Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as…
Bend Racing’s Chelsey Magness Wins 24-Hour MTB Nationals in Record Time
Bend, Oregon (July 20, 2021) — Just weeks after her team became the first-ever female-dominated team to podium in a World Series expedition adventure race, Chelsey Magness of Team Bend Racing was at it again,…
KOM Cycling Expands into On-Bike Storage Category with Two New Products
East Lansing, Michigan (June 17, 2021) — On the heels of launching the highly touted Full-Motion Indoor Cycling Rocker Plate, KOM Cycling is adding two clever new products, on June 22nd, to its problem-solving line…
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Woman-Dominated Team 2nd Place Overall in America’s Toughest Race
Bend, Oregon (May 20, 2021) — Chelsey Magness is well acquainted with Adventure Racing podiums as a founding member of Team Bend Racing, the top-rated US team in international competition. But her latest podium may…
Lizard Skins Launches Their Newest Line of Long and Short finger Gloves
American Fork, Utah (April 26, 2021) — Lizard Skins, a longtime industry leader in grips and handlebar tape, knows about a rider’s contact points. So it’s only natural that they also make some of the…
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World’s Best Take On Expedition Oregon Adventure Race
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, will be hosting some of the best…
Kitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers
Asheville, North Carolina — Continuing its rapid, disruptive path through the bike shipping industry, Kitzuma Cycling Logistics is proud to announce they’re now delivering bikes for Independent Bike Dealers (IDB) across the country. Retailers who…
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new…
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Team Bend Racing Hires SIMBOL Communications as Marketing Agency of Record
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications to…
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the…
ALTA RACKS Expands Their Line of Highly Functional Hitch Racks
Salt Lake City, UT (January 2021)– ALTA RACKS, a leader in no-frame-contact vertical bike racks, has expanded its hitch-rack-compatible accessory line of products. Using military design style guides and techniques, ALTA Racks are looking to…
A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record
Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes, A-Squared Bikes (A2)…
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Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on…
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar…
Greyp Bikes Named Finalist in Prestigious Outdoor Retailer Innovation Awards
Whitney, Texas (December 15, 2020) —Since their official US launch this past Spring, Greyp Bikes has received considerable praise for their tech-heavy, highly connected, trail-capable E-MTB line, and they’ll close out the year on another high note:…
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Kitzuma Cycling Logistics Launches; Offers Fully Built Bike Delivery
Asheville, North Carolina (December 1, 2020) — A team of cycling industry logistics veterans with decades of experience in the field is rethinking the way bikes are shipped for every purpose with their new brand…
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its…
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Lizard Skins continues Outdoor Trail Grant Program in 2020
American Fork, Utah (October 8, 2020)— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. In the last two years,…
Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards
Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet…
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Lizard Skins continues Outdoor Trail Grant Program
American Fork, Utah (October 15, 2019)— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. The 2019 grants went to…
Runderwear to Launch New Running Bra Nov 1: Most Supportive, Widest Size Range Ever
Poole, England (September 20, 2019) — Runderwear – the award-winning UK brand that created the recent seamless running underwear boom – is adding a third running bra to its popular line, offering the widest size range and best…
REGGIE Ramble Gravel Grinder Near Toronto Debuts in 9 Days
Port Hope ON, Canada (September 20, 2019) — Hoping to build on the momentum of the gravel cycling craze in North America, REGGIE– the upstart Canadian apparel brand renowned for its bold designs and top-notch craftsmanship…
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Archer Components offers Demo of Electronic Shifting Conversion at Outerbike
Scotts Valley, California (August 14, 2019) — Riders who’d appreciate the benefits of electronic shifting, but without the huge expense, will have the opportunity to try out the Archer Components D1x electronic shifting conversion kits that…
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Archer Components Hires SIMBOL Communications as PR Agency of Record
Scotts Valley, California (August 1, 2019) —Archer Components is shifting the paradigm of electronic shifting in the bike industry, and they’re now partnering with the longtime industry experts at SIMBOL Communications as their PR agency of…
inov-8 Athlete to Attempt New Appalachian Trail Record
Southborough, MA (June 27, 2017) – inov-8 athlete Kristian Morgan is aiming for a new Fastest Known Time (FKT) on the Appalachian Trail (AT) this July: He’ll begin his journey around July 1st on the…
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REGGIE Releases Commemorative Pink Jersey to Honor Giro
Port Hope ON, Canada — In honor of the official start of pro cycling’s Grand Tour season – and particularly the founder’s favorite race, the Giro d’Italia’s – REGGIE cycling apparel has launched a commemorative…
REGGIE Ramble Gravel Grinder Cycling Event Coming To Toronto Area
Port Hope ON, Canada (April 25, 2019) — Hoping to build on the momentum of the gravel cycling craze in North America, REGGIE – the upstart Canadian apparel brand renowned for its bold designs and…
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inov-8 Athlete Dani Speegle Finishes USA CrossFit Games Open Ranked #1
inov-8 athlete Dani Speegle has finished the 2019 CrossFit Games Open series ranked #1 in the USA, just four years after starting in the sport. The result has earned her a spot at the CrossFit…
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REGGIE Cycling Apparel Hires SIMBOL Communications as PR Agency of Record
Port Hope ON, Canada — Whether it’s classy camo, sleek debossing, awesome pattern mashups, or any of their other standout designs, REGGIE cycling apparel is aiming for substantial growth south of the border to add…
TIME Sport Releases New Line of Road Cycling Shoes
Rancho Santa Margarita, California (March 5, 2019) – TIME Sport, the iconic French cycling brand, is proud to announce the return of TIME cycling shoes with the launch of their new OSMOS line of performance…
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TIME Releases Second Model in Enduro-Focused Speciale Line of Clipless, Platform Pedals
A year ago, TIME launched its first Enduro pedal in aluminum, the Speciale 12, today, TIME launches its little sister, the Speciale 8. The Speciale 8 is still as reliable but more compact, lighter and…
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inov-8 Official Footwear Brand at OCR World Championships
The Obstacle Course Racing World Championships are returning to the UK, and inov-8 will once again be the official footwear brand. The renowned, Britain-based footwear brand will keep the title for second year running, after…
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Lizard Skins Issues Three Dealer Trail Grants for 2019
American Fork, Utah — Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. Over the years, Lizard Skins has donated…
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Inov-8 Runner Jasmin Paris Makes Ultra-Running History
Ultra-running history was made when inov-8 ambassador Jasmin Paris became the first-ever woman to win the UK’s 268-mile Spine Race outright. The 35-year-old beat a field of 125 men and 11 other women – all…
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Lizard Skins Continues with Strong Athlete/Team Showing in 2019
American Fork, Utah— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting some of the world’s best athletes and teams. UCI Pro Tour road…
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Runderwear Signs SIMBOL Communications as PR Agency of Record
Millboro, VA — The UK brand that started the recent seamless running underwear boom, Runderwear, has hired Park City-based SIMBOL Communications as their public relations agency of record. Runderwear has taken Europe and other areas…
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inov-8 Unveil World’s First-Ever Hiking Boots with Graphene Outsoles
Southborough, MA – The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand inov-8. Building on…
ArchiTec Launches NZ Collection
San Francisco, CA — The highly anticipated second release, The NZ Collection, from the adventure travel focused brand ArchiTec launched officially on October 8th. Every ArchiTec collection is inspired by a place in time, with…
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Lizard Skins announces first-ever Outdoor Trail Grant Program
AMERICAN FORK, Utah (Sept. 15, 2018) – Lizard Skins launches it’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants to…
Stunt Puppy Joins Forces with Renowned New Zealand Brand D-Fa Dogs
Minneapolis, MN (July 19, 2018) — With their sights firmly set on becoming the leader in high-performance products for active dogs and their owners, upstart brand Stunt Puppy has joined forces with like-minded New Zealand…
KidRunner signs SIMBOL Communications as PR Agency of Record
Bend, OR (July 10, 2018) — KidRunner, the world’s first and only hands-free jogger/stroller – which allows you to pull rather than push your stroller, run in a more natural, upright position, and cover a…
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ArchiTec signs SIMBOL Communications as PR Agency of Record
San Francisco, CA — The highly regarded men’s apparel brand ArchiTec, founded in part by notable designer Justin Seale, has hired Park City-based SIMBOL Communications as their public relations agency of record. ArchiTec is an…
Vintage Electric Launches 2nd New Moto-Inspired E-Bike Line for ‘18
Santa Clara, CA — In a past era, a few lucky folks got their thrills by riding motorcycles around large oval wooden board tracks. Vintage Electric has taken the thrill of Board Track Racing into…
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inov-8 Unveils World’s First-ever Graphene Sports Shoes
Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted…
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INOV-8 Appoint Top Crossfitter to Marketing Team
Southborough, MA — inov-8 is set to get a grip of the training footwear market following the appointment of top crossfitter Fran Calvert. Fran, a regular competitor at the CrossFit Games Regionals, will head up…
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Vintage Electric Introduces the All-New 2018 Scrambler S
Santa Clara, CA — Hot on the coattails of their coveted, surf-inspired Jeff Clark Cruz collaboration ebike, Vintage Electric is proud to launch the all-new Scrambler S – ideal for those who like to include the…
DannyShane Taps SIMBOL Communications as PR Agency of Record
Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling…
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Stunt Puppy Signs SIMBOL Communications as Agency of Record
Minneapolis, MN — Upstart dog gear company, Stunt Puppy, has hired Park City-based SIMBOL Communications as their public relations agency of record. Stunt Puppy is a group of outdoor industry experts who put their technical…
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Inov-8 Launches Downhill Running Race On World’s Most Notorious Ski Slope
For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif,…
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Vintage Electric and Surf Legend Jeff Clark partner to create Signature Series E-Bike
Santa Clara, CA — Vintage Electric is excited to announce a highly exclusive, Jeff Clark collaboration ebike, in association with The Titans of Maverick Surf Contest founder. Only 20 will be produced. Ever! This isn’t…
TIME Sport launches new Altitude frame series in partnership with the village of Alpe d’Huez
TIME is excited to introduce a new frame project to the cycling community, continuing in the TIME tradition of innovation and competitive excellence. The new Alpe d’Huez range symbols a turning point in TIME’s history.…
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Vintage Electric Opens HQ Showroom, Hires SIMBOL Communications for PR
Santa Clara, CA (January 24, 2018) — To further bolster brand awareness in its Bay Area home base, and its growing North American presence, ebike transportation brand Vintage Electric has hired Park City-based, cycling and…
First Ever Scholarship Recipient Selected for Eric Larsen’s Polar Training Course
Montebello, California — From an impressive roster of nearly 300 applicants from over 15 countries, 25-year old Rachael Sarette has been selected as the recipient for the ALLIED Feather & Down and Helly Hansen scholarship…
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ALLIED Feather & Down and Helly Hansen Launch Scholarship for Eric Larsen’s 2018 Polar Training Course
Montebello, California (December 6, 2017) — This January, one aspiring polar adventurer will win a free chance to train with and learn from one of the world’s best, Eric Larsen, thanks to a joint scholarship…
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inov-8 at the Forefront of Graphene Sports Footwear Revolution
Southborough, MA (December 6, 2017) – inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts to bring Graphene to running and fitness shoes. The British brand,…
NICA Kicks-Off 2017 Share the Ride Campaign
BERKELEY, Calif. – The National Interscholastic Cycling Association (NICA) kicks-off its 2017 Share the Ride Campaign with a new twist. This year when you become a NICA Sustainer, you are eligible to win a trip…
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MBT Shoes signs SIMBOL Communications as PR Agency of Record
Saint Louis, Missouri — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will handle PR for…
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November 2017 Marks 30 years for ALLIED Feather & Down
Montebello, California (November 20, 2017) — This month, a brand many have never heard of – but has been enjoyed by the vast majority of consumers who have ever bought a down comforter, sleeping bag,…
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Lizard Skins becomes Exclusive Worldwide Distributor of Grip Boost® Batting Gel
American Fork, Utah: We are pleased to announce, as of August 15, 2017, Lizard Skins began as the Exclusive Worldwide Distributor of Grip Boost® Batting Gel. Grip Boost’s unique gel formula was originally developed to…
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World-Class Boulder Valley Velodrome For Sale
FOR IMMEDIATE RELEASE (Erie, CO) — Boneshaker, LLC, owners of the Boulder Valley Velodrome, Boulder County’s premier outdoor cycling track announced today that the $4.7 million facility is for sale. The track was designed by…
Polar Adventurer Eric Larsen to Lead 600-mile Human Powered ‘ColoradATHON’ to Celebrate Adventure and Colorado
(Boulder, Colo. – Oct, 12 2017) – On Sunday, October 15, 2017, polar adventurer Eric Larsen, along with filmmaker and former pro cyclist Ben Duke and endurance athlete and humanitarian Rebecca Boozan, will set out to…
SnowLocals/AdventureLocals sign SIMBOL Communications as PR Agency of Record
Telluride, CO — Upstart adventure travel outfitters SnowLocals and AdventureLocals have hired Park City-based SIMBOL Communications as their public relations agency of record. The “Locals” offer top-notch ski trips to Japan and various outdoor adventures all…
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TIME Launches Brand New Aero Road and Enduro Pedal lines for 2018
TIME is excited to introduce two new pedal projects to the cycling community, continuing in the TIME tradition of innovation and competitive excellence. XPRO Building off the benchmark performance and ease-of-use of the Xpresso pedal,…
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Lizard Skins Acquires Oury Grips: Strengthens Position in Cycling, Adds Powersports
American Fork, Utah (September 12, 2017) — Lizard Skins, one of the industry leaders in cycling grips and road tape, has just completed a deal to acquire Oury Grips, another renowned grip maker in cycling…
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inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager
Southborough, MA (August 9, 2017) — Continuing to strengthen its US sales and marketing teams, inov-8 – the iconic running/fitness footwear, apparel and gear brand with roots in what’s often considered trail running’s birthplace, the…
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ALLIED Feather & Down to Celebrate 30th Anniversary at ORSM
Montebello, California (June 21, 2017) — Though not quite the household name of many of its brand partners, ALLIED Feather & Down has been a powerful force in the outdoor industry for longer than many of them have existed.…
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inov-8 Brings on SIMBOL Communications as PR Agency of Record
Southborough, MA (June 6, 2017) — In the first of two moves to augment its US marketing, inov-8 has hired Park City-based SIMBOL Communications as their Public Relations agency of record. The running footwear, apparel…
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TIME Sport Signs SIMBOL Communications for PR/Marketing
Park City, Utah) —TIME Sport – the legendary French cycling brand that produces carbon framesets, pedals and other components – has hired Park City-based SIMBOL Communications as their agency of record to handle a variety…
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Boulbol and Sims form SIMBOL Communications offering full PR/Marketing services: Wolf Tooth signs as first client
Minneapolis, Minnesota (April 19, 2017) — Wolf Tooth the home-grown bicycle components manufacturer from Minneapolis, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The…
