NexTex Innovations and Optimer Brands Collaborate on Launch of New TurboDry® drirelease® Wool Fabric Collection

January 24, 2022

TurboDry® and drirelease® technologies work symbiotically to enhance moisture management performance and relieve dependency on wicking chemistries

January 24, 2022; Atlanta, GA  /OUTDOOR SPORTSWIRE/ – With the objective of developing the highest performing moisture management fabrics that relieve the apparel industry’s dependence on chemical wicking finishes, NexTex Innovations and Optimer Brands have partnered to launch their new TurboDry® drirelease® Wool fabric collection.

TurboDry® drirelease® fabrics incorporate a patented technology at the fiber and fabric level that specifically focus on the movement of moisture away from the skin to the outside of the surface of the fabric. This promotes optimal comfort, maximizes moisture management performance, and creates a new dimension in drying, naturally.

“This is one of the first times that two branded technologies from different companies have partnered to help accomplish the mission of reducing dependency of chemical wicking finishes while enhancing comfort performance” said Chad Lawrence, CEO, NexTex Innovations. “Our combined decades of experience in fiber and fabric development will help accelerate the adoption of more sustainable fabric solutions.”

“As a solutions provider of comfort, Optimer Brands continuously strives to enhance our promise of comfort and deliver innovative solutions to our brand partners,” said Lee Thompson, Business Development Manager Optimer Brands.  “We are very excited for the official launch of TurboDry® drirelease® Wool at OR Snow Show. The collaboration of TurboDry and drirelease technologies truly is a natural fit.”

The innovation of TurboDry® drirelease® Wool fabric collection begins at the yarn level by utilizing drirelease’s engineered blend of fibers. This yarn technology uses the natural and permanent properties of its special recipe of fibers to optimize wicking, fast drying and natural aesthetics. TurboDry® powers this moisture movement even further through capillary forces engineered into the fabric through a series of processing and construction techniques during the knitting process. Combining the yarn and fabric technologies allow for the production of comfortable, high-performing and sustainable moisture managing fabrics.

From a life cycle assessment evaluation, TurboDry® drirelease® fabrics reduce the Higg Index material score through the following:

1. reduction of chemical usage,
2. ability to use sustainable materials such as recycled polyester and nylon, RWS wool, BCO Cotton, organic cotton,
3. permanence of the one-way moisture performance for the life of the product, and
4. leverage of the bluesign® and Okeo-tex® supply chains.

A collection of TurboDry® drirelease® wool waffle and terry thermal fabrics that will be on display in the TurboDry booth the # 52040-UL and the Optimer Brands booth# 50004-UL at the Outdoor Retailer Snow Show this January 26-28. According to NexTex, the one-way  moisture transfer in these fabrics leaves wearers drier next to skin and improves upon dry rates compared to fabrics of similar content, weight, and construction.

About Optimer Brands

Optimer Brands, the makers of drirelease^®, Dricomfort^® and OPTIMER^® continue as a pioneer in textile technology and literally part of the best performance fabrics and active wear in today’s marketplace. It’s what lets you move more comfortably as you pursue your passions by wicking, drying, cooling and freshening. The best brands and retailers in the world utilize Optimer’s expertise, sophisticated fabrics, smart performance and eco-friendly advances. As a company, Optimer Brands is committed to its promise of comfort. Whether it’s high-performance athletic wear, fashion, lifestyle, underwear, outerwear, socks, or even bedding, we bring you comfort as you move through your day.

About NexTex Innovations

NexTex is an inventor, co-creator, and licensor of environmentally conscious textile technologies for the apparel, accessories, and textile community at large. Its entrepreneurial culture, in conjunction with global manufacturing partnerships, allows the company to quickly respond to consumer demands and accelerate the commercialization of differentiated products. NexTex empowers human achievement unencumbered by the limitations of textile performance.For more information on NexTex Innovations, visit nextexinnovations.com, and for TurboDry technology, please visit turbodry.com.