Nikwax’s Latest Innovation Keeps Shred Strands Flowing Without the Icy Build-Up

April 1, 2024

Seattle, WA, April 1, 2024/OUTDOOR SPORTSWIRE/ – Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has launched its latest product—Shred Strand Proof™ (say that 3 times fast). Shred Strand Proof helps maintain a polished shred strand look throughout a full day on the mountain, whether you’re snowboarding, skiing, snowbiking, or just looking fresh at après.

We heard you ladies (and anyone with long, flowing hair), your…um…shred strands are getting wet, icy, and brittle, which really puts a damper on your look. Nikwax’s latest innovation prevents frost build-up on not just your shred strands, but also facial hair, including eyebrows, mustaches, beards, nose hairs and eyelashes. Bonus—it’s even safe to use on dog fur to prevent snowballs! This color-safe treatment, supplemented with keratin, biotin, and argon oil not only protects hair from freezing, but adds a lustrous shine while strengthening bonds. Shred Strand Proof is clinically proven to prevent freezing, snow build-up, and hair breakage, and is recommended by 5 out of 5 mountain town hair stylists.

After washing your locks, simply apply Shred Strand Proof by either washing in or spraying on to maintain a fresh shred strand look throughout a full day on the mountain. (See our TikTok video for tips and tricks). Feel free to blowout your locks or let them air dry as Shred Strand Proof does not need to be heat activated. As with all Nikwax products, Shred Strand Proof is PFAS-free and aerosol free, packaged in recycled and recyclable bottles. It’s safe to use in the home and for your family.

Sales inquiries can be directed to Aprilfools@nikwax.com.

About Nikwax

Founded in 1977, Nikwax is the trusted global leader in environmentally safe cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free hydrophobic down and DWR applications for outdoor brands. Nikwax’s 47-year commitment to clean chemistry means never using PFAS or aerosols, and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and caps are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon balanced all 45 years of its operations and became an employee-owned trust in 2022. For media inquiries and more information, please contact Kate Ketschek at Revolution House Media, kate@revolutionhousemedia.com.