Nite Ize Introduces All-Purpose Utility Straps

January 26, 2022

Flexible Straps Offer Quick, Secure Setup

BOULDER, Colo. – Jan. 26, 2022 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the GearPro™ Utility Straps. Available at retail in early spring, these utility straps feature stretchy, UV-resistant rubber with a strong aluminum buckle for securing, bundling and organizing gear in a cinch.

“When we looked at our tie down product assortment as a whole, we saw a need for a mid-sized, all-purpose utility strap,” said Rick Case, Nite Ize founder and CEO. “The GearPro design rounds out and complements our load management category, providing the versatile value, simple setup and premium materials our customers expect from us.”

GearPro Utility Straps: Featuring a flexible, UV-resistant rubber strap and durable aluminum buckle, GearPro straps allow for swift and secure bundling of gear. With a working load limit of 70 to 80 pounds depending on length/width, these straps can take on a variety of items whether bundling skis, securing items on a roof rack or strapping down lumber on the drive home. Included on the straps is a ‘Strap Cap’, which snaps and secures the strap’s end for a tidy finish. Available in Black and Bright Orange in three sizes: 12, 18 and 24 inches. MSRP $5.99 – $9.99

For more information, watch this short product video.

To learn more about this Nite Ize product, visit NiteIze.com.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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