Nocs Provisions Partners with artist Amelia Winger-Bearskin on Ltd Edition Honor Native Land Binocular Bundle

October 11, 2022

Seneca-Cayuga Nation Artist Designed a Custom Strap to Complement New Limited Edition Binocular Colors

ALPINE MEADOWS, Calif. – October 11, 2022 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars and accessories, has teamed up with Amelia Winger-Bearskin to create a limited edition binocular bundle with a strap design, inspired by the traditional patterns and beadwork of the Seneca-Cayuga Nation of Oklahoma, of which Amelia is an Enrolled Member. This Honor Native Land bundle is available exclusively at REI Co-op, in all stores nationwide and on REI.com.

This collaboration is part of the US Department of Arts and Culture: Honor Native Land nonprofit where Winger-Bearskin holds an instrumental role. Honor Native Land, the subject and theme of the collaboration, is an effort to bring awareness to the practice of observing and honoring Native land through acknowledgment and efforts to correct the stories and practices that erase Indigenous peoples’ history and culture.

“For so long, the indigenous artwork and designs of my people and other Nations have been copied, repurposed and profited from by organizations that have no intention of honoring the original artists. This collaboration with Nocs is an example of how native heritage can be recognized and preserved,” said Winger-Bearskin, “and I’m honored to have the opportunity to collaborate on this with both Nocs and REI Co-op.”

Winger-Bearskin is an Indigenous artist (Haudenosaunee (Iroquois) of the Seneca-Cayuga Nation of Oklahoma, Deer Clan) who innovates with artificial intelligence in ways that honor native land. She founded Wampum.Codes, which is both an award-winning podcast and an ethical framework for software development based on Indigenous values of co-creation. Winger-Bearskin is a Banks Family Preeminence Endowed Chair and Associate Professor of Artificial Intelligence and the Arts, at the Digital Worlds Institute at the University of Florida.

The Honor Native Land bundle includes Nocs’ award-winning Standard Issue 8×25 waterproof binoculars (available in two limited edition colorways, Dewdrop Blue and Dewdrop Gray), a woven tapestry strap in a custom pattern designed by Winger-Bearskin, and the Nocs Photo Rig Smartphone Adapter for taking photographs through the binoculars. The bundle is available at REI stores and on REI.com for $150.

“We are so grateful for the opportunity to work alongside Amelia and have a part in honoring and acknowledging Native Land with this collaboration,” said Chris McKleroy, Founder and CEO of Nocs Provisions. “We’ve always approached what we design as tools for discovery, and we hope that the Honor Native Lands project can help encourage people to recognize artists and explore native lands.”

About Nocs Provisions:

High-quality, compact and waterproof optics that are designed for adventure. Nocs Provisions are here to serve the next generation of humans with the goal to disconnect from technology and look deeper in nature. With binoculars built to travel, we aim to make the discovery and study of our surroundings simple. Paired with a sense of wonder and curiosity, we believe this will foster understanding and compassion for our planet. Nocs are a tool to be present in the moment and to see the deep interconnectedness of all living things on this earth. It’s time that we return to nature as our source of truth. Learn more at: https://www.nocsprovisions.com.

Media Contact:
Matt Bennett

ECHOS Communications

matt@echoscomm.com