Nomadix Joins Grassroots Outdoor Alliance as Vendor Partner

March 20, 2025

San Clemente, Calif. (March 20, 2025) /OUTDOOR SPORTSWIRE/  – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is proud to announce its vendor partnership with the Grassroots Outdoor Alliance (GOA).

“Partnering with GOA wasn’t about making a calculated business move or chasing a specific strategy; for us, it’s much deeper than that — it’s about staying true to what really matters: supporting the people and organizations that make up the heart and soul of the outdoor industry,” said Nate Clark, director of sales at Nomadix. “Grassroots retailers are the ones forging real connections, building communities, and keeping the outdoor industry alive and thriving. Grassroots Retailers have been championing our brand on their sales floors, believing in what we do, and trusting us to deliver on our promises — whether it’s about quality, customer service, or sustainability. Becoming a vendor partner with Grassroots was just a natural fit because it aligns so closely with who we are and what we stand for as a brand.”

Becoming a vendor partner in Grassroots Outdoor Alliance enables brands direct and personal access to the Grassroots retailer community, which consists of 100 independent retailers with 211 retail locations in 45 states. Through membership, there are numerous opportunities to collaborate, engage and learn, including customized data reports, facilitated learning events, access to the Grassroots staff, and a guaranteed invitation to Grassroots Connect, the group’s super-efficient, twice-yearly buying show, which takes place each June and November.

Nomadix will be participating in both GOA Spring (Reno, NV) on June 9 – 12, 2025 and GOA Fall (Kansas City, MO) on November 3 – 6, 2025. For interested retailers, please email Nate Clark at nate@nomadix.co to schedule a meeting. To see the current Nomadix product line visit nomadix.co.

ABOUT NOMADIX

California-based Nomadix launched in 2014 with The Only Towel You Need® – a multi-purpose towel that performs for any activity, including travel, yoga, boating, and at the beach. Nomadix understands that the environmental footprint of the products people buy will have an impact on the planet that lasts longer than we will. A commitment to discovering durable, multi-purpose, responsibly manufactured solutions that will leave the planet better than we found it is part of its ethos – Own less. Do more. Nomadix is a member of 1% for the Planet and is Climate Neutral Certified. Today, Nomadix is carried in major retailers in the United States and is distributed in 31 countries around the world. Visit www.nomadix.co for more information.

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 100 independently owned outdoor retailers and 64 vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

Contact:

July Zaleski
JAM Collective
july@jamcollective.net
415-839-7546