Norrøna Introduces Expanded Backcountry, Mountaineering and Freeride Offerings for Fall 2021 Collection

November 19, 2020

Norwegian brand highlights lightweight, packable and sustainably designed apparel in new product offerings for skiers and outdoor enthusiasts

BOULDER, Colo. (Nov. 19, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its lyngen collection, as well as freeride and mountaineering product offerings as part of its lofoten and trollveggen collections, respectively. New product highlights include the lofoten Gore-Tex Thermo Jacket, the lyngen Dri2 Thermo60 Jacket, lyngen Flex1 Pants, lyngen hiloflex100 Hood and the trollveggen superlight Down850.

“We are excited to introduce our newest designs for our committed outdoor enthusiasts who are seeking sustainable, innovative and unique styles for all winter pursuits,” says U.S. Sales Manager Adam Chamberlain. “In 2021, we are expanding our product offerings with more lightweight, packable options for backcountry touring in your own backyard and beyond.  In addition, we are thrilled to continue our legacy of sustainably built outerwear incorporating recycled insulations, such as PrimaLoft Bio, and recycled Gore-Tex throughout the collection.”

Norrøna’s iconic lofoten collection was re-introduced in Fall 2020 with rugged, durable and protective pieces for freeride in even the most demanding conditions. Building off the successful launch of this collection, Norrøna expands its insulated jacket offerings with the all-new lofoten Gore-Tex Thermo100 Jacket ($599) for women, and the lofoten Gore-Tex Thermo80 Jacket ($599) for men. The 2-layer Gore-Tex jacket features body mapped PrimaLoft Bio Silver Bio insulation, incorporated key ventilation and weather protection features, and is designed for freeriding in cold weather conditions.

Norrøna will also grow its lightweight backcountry skiing offerings with key additions to its lyngen collection. Named after Norway’s iconic backcountry skiing destination, the lyngen collection was first introduced in 2009, featuring products designed to be durable, lightweight and packable all while keeping you comfortable on the uphill and the downhill. The all-new lyngen Dri1 Thermo60 Jacket ($399) for men and women is an ideal piece for the minimalist, bringing together lightweight, packable insulation with premium weather protection. The jacket features a 2-layer, 100 percent recycled nylon face fabric with mechanical stretch and PFC-free DWR treatment and is insulated with 100 percent recycled polyester Pinneco insulation.

The all-new lyngen flex1 Pant ($259) is a lightweight, breathable touring pant that provides protection, comfort and durability with a roomier fit than other pants in the lyngen collection. The new pant is available for men and women, and is made with a windproof, recycled nylon, recycled Polyester, and elastane mix for ultimate flexibility and comfort while touring. Finally, the lyngen hiloflex100 Hood ($199) for men rounds out new additions to the lyngen collection for Fall 2021. This new midlayer is designed specifically for ski touring, with a durable wind-resistant and water-resistant face material and a highly breathable moisture wicking material along the back with key touring specific features such as skin pockets.

Norrøna also introduces the all-new trollveggen superlight Down850 ($349) as an addition to its mountaineering collection for men and women. The lightest, most sustainable and packable down jacket in the collection, the trollveggen superlight Down850 is sustainably built with RDS-certified Allied down and 100 percent recycled 7D nylon, weighing in at 200g for the men’s large, and 160g for the women’s medium. The down sweater features a technical fit and 2 zippered hand pockets—features uncommon for a jacket of its weight.

Retailers can preview the full Fall 2021 assortment and can schedule a virtual line showing by reaching out to the appropriate sales contact listed below:

• Rock Mountains, Intermountain West – Ian Decker at ian@blackdogsalesgroup.com.
• Pacific Northwest – Kyle Hadersberger at Kyle@wedgemountainoutdoor.com.
• Northeast, Midwest and all other inquiries – Adam Chamberlain at chamberlain@norrona.no.

Please direct all media inquiries to Account Manager Madeline Fones at: madeline.fones@rygr.us.

About Norrøna: Norrøna is a values-driven, family-owned, outdoors brand based in Oslo, Norway. In 1929, Jørgen Jørgensen founded the company to craft the best outdoor gear and apparel for the wonderfully diverse geography and extreme weather conditions of Norway. Norrøna has sought to continually redefine the promise of function, quality and finish in the outdoors for 90 years. Today, Norrøna continues to strive towards this definition of excellence, while also driving solutions to the environmental crisis through bold sustainability goals. For more information visit www.norrona.com.

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Contact: Madeline Fones

madeline.fones@rygr.us

970-924-0704 ext. 111