Norwegian-Based Sweet Protection Announces North American Distribution Plans

September 2, 2015

With new Colorado headquarters opening this October, Sweet brings customer service and distribution to the US and Canada

Broomfield, COLO. (For Immediate Release) – Norwegian-based Sweet Protection, designers of cutting edge helmets and apparel for whitewater, snowsports, and mountain biking, is proud to announce their plans for distribution to the North American Market.

With new headquarters scheduled to open in Broomfield, CO in October, 2015, Sweet will add a customer service department to assist with all North American orders, shipping questions, and product information. All distribution to the US and Canada to go through their partner NRI Distribution who will handle warehousing and shipping.

“We are excited to open our new Colorado headquarters this fall and really begin to grow our North American presence,” said Henrik Lumholdt, General Manager for Sweet Protection. “Supporting our retailers is our first priority and with NRI’s solid reputation and experience in the snow sports world, we are confident they will make a perfect partner.”

NRI distribution has warehousing facilities in Los Angeles and Vancouver, helping them to easily distribute to the US and Canadian markets.

All customer service contact information will be made available in September. Meanwhile, please direct all questions to:

• Henrik Lumholdt, General Manager, Active Brands North America, at: henrik.lumholdt@activebrands.com or (802) 343-4929
• Johnnie Kern, Sales Manager, Sweet Protection, at: johnnie@sweetprotection.com or (530) 219-0302

About Sweet Protection

Based in the small village of Trysil, in the midst of the Norwegian mountains and forest wilderness, Sweet Protection have developed helmets, protection equipment, and technical clothing since 2000. The company was founded by a group of friends with passion for skiing and snowboarding in the winter and whitewater kayaking and mountain biking in the summer. The multi-award winning team of designers, skilled technicians and amazing team of riders have made it their mission to lead the industry in innovation – always on a relentless pursuit of perfection in every detail. www.sweetprotection.com

###