Oberalp Group Adds New Sales Rep For Dynafit, Pomoca

December 19, 2023

Industry Veteran Mallory Duncan Assumes Pacific Northwest Sales Post

Boulder, CO (December 19, 2023)/OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Mallory Duncan and his firm Uhuru Mountain Collective to represent Dynafit and Pomoca in the Pacific Northwest, placing an industry veteran in charge of the companies’ sales initiatives in Washington, Oregon, Idaho, Montana, and Alaska.

Duncan (right) is a longtime sales representative who has worked for a number of skiing and mountaineering brands during his career, and he founded UHURU Mountain Collective in 2021. The company currently represents a variety of brands in the outdoor industry, including those specializing in backcountry skiing and apparel. He previously worked as a sales rep for Dynafit and Pomoca in 2021.

“Since leaving the agency that handled Dynafit and Pomoca, I’ve always hoped to get involved with Oberalp again. Over the past three years, UHURU has strategically partnered with brands and retailers who can thrive in the growing backcountry freeride space,” Duncan said. “This new role comes at an excellent time for UHURU and Oberalp because we’re both positioned to compete and grow in the North American market. The products Dynafit and Pomoca are developing for the future straddle the line of lightweight versatility and downhill performance. I’m excited to be back with this team of passionate individuals, and grateful to be equipped with groundbreaking new product designs for next season.”

“We could not be more excited for Mallory to represent Dynafit and Pomoca in the Northwest. Mallory is an accomplished skier and mountain athlete, as well as a talented and committed salesperson,” said Drew Saunders, General Manager of Oberalp North America. “Mallory’s blend of personal passion, likable personality, sales and marketing skill, and commitment to success are remarkable. We are excited to see Mallory grow and develop the Dynafit and Pomoca brands in the core of backcountry skiing, but also in broader areas like freeride and trail running.”

About Dynafit

DYNAFIT is the brand for athletes. We are driven by our aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365 days a year, with the most efficient gear possible. DYNAFIT North America is part of Oberalp North America. Boulder-based Oberalp North America handles the sales, marketing, operations, distribution, and customer service functions in the U.S. and Canada for five premier mountain sports brands within the Oberalp Group–DYNAFIT, SALEWA, WILD COUNTRY, EVOLV, and POMOCA. www.dynafit.com

About Pomoca

For more than 80 years, thanks to the quality of its products and technological innovations, POMOCA has established itself as the undisputed worldwide specialist in climbing skins. Resolutely focused on progress, POMOCA constantly develops new products “something that goes hand in hand with its ambitious and innovative concept” in order to satisfy and delight ski mountaineering enthusiasts. www.pomoca.com

About The Oberalp Group

The Oberalp Group is a family-owned business based in Bolzano, Italy, that employs almost 1300 people worldwide. Oberalp’s North American subsidiary, based in Boulder, CO, runs the sales, operations, marketing, distribution, and service for the Group’s brands in the US and Canada.

Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984