Oberalp Group Adds New Sales Rep for Salewa

July 25, 2024

Industry Veteran Brian Anthony Assumes Pacific Northwest Sales Role

Boulder, CO (July 25, 2024) /OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Brian Anthony and his firm ANTHM Industries to represent Salewa in the Pacific Northwest, placing an industry veteran in charge of the company’s sales initiatives in Washington, Oregon, Idaho, Montana, and Alaska.

Anthony is a veteran of the outdoor industry with tenures at Solomon, Keen, and Houdini across brand and sales. Brian founded ANTHM Industries in 2023 looking to specialize in brands with a deep understanding of their environmental and social impact, and is based in Portland, Ore.

“Like many Oregon transplants, my roots are on the East Coast. Through the college years, I fine-tuned my skills at the tuning bench in multiple resorts and ski shops, while also honing my strong desire to move out West,” Anthony said. “Shortly after graduation I moved to Portland and took my first grown-up job. Once the Outdoor Industry got its in hooks in me, it dropped a handful more pins on my map – Boulder, SoCal, Portland, France, and eventually Portland once again. I spent 20 years building product for athletes. Transitioning to sales allowed me to bring that deep product understanding to my customers in a way that was grounded in hands on experience, and in my personal passions for Ski Touring, Bikepacking, Trail Running, and exploring our public lands. That’s what it’s all about after all!”

“Brian brings with him a complete understanding of how brands develop and merchandise their assortments, how they go to market and overachieve within their distribution. ANTHM is a great fit for the Salewa brand and the Oberalp Group in the Pacific Northwest.”

About Salewa

Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience. Founded in Munich in 1935, the management- led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design. Salewa is committed to high environmental and social standards and rooted in regional identity, quality and integrity. Consistently striving to find new ways to build better, game- changing equipment, the brand has a unique understanding of mountain sports. Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains. Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware.

About The Oberalp Group

The Oberalp Group is a family-owned business based in Bolzano, Italy, that employs almost 1300 people worldwide. Oberalp’s North American subsidiary, based in Boulder, CO, runs the sales, operations, marketing, distribution, and service for the Group’s brands in the US and Canada.

Media Contacts – Meteorite PR | Ruthie Rosser | ruthie@meteoritepr.com | 210.860.9387