Oberalp Group Adds New Sales Rep For Salewa, Evolv

October 10, 2024

Industry Veteran Paul Gerten Assumes Midwest Sales Post

Boulder, CO (October 10, 2024) /OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Paul Gerten and his firm Gerten Outdoors to represent Salewa and Evolv in the Midwest Territory, placing an industry veteran in charge of the companies’ sales initiatives in a critical US market.

Gerten (right) is a longtime sales representative who has worked in the outdoor industry for two decades, and founded Gerten Outdoors in 2005 in Minnetonka, Minn. The firm has six employees and adds Salewa and Evolv to a client list of leading outdoor brands that also includes Rab, BioLite, Grand Trunk, Nemo, and others. Gerten also works with Face to Face as a teacher and Wilderness Program Facilitator to connect at-risk youth to the geography and history of the wild places in the Midwest.

Gerten and his team will represent Salewa and Evolv in Minnesota, Wisconsin, Iowa, Missouri, Nebraska, South Dakota, Kansas and the Upper Peninsula of Michigan.

“I am excited to get started with Salewa and Evolv,” Gerten said. “Salewa has a fresh aesthetic coupled with a reputation for quality construction, and I see a lot of blue sky as we move past the post COVID and the PFAS transition. We’ve also had an incredibly positive response to Evolv from our gyms and guides, and I expect a fast-growing presence with Evolv. I look forward to hitting the road with both brands.”

“Paul and his team have the passion, skills, and relationships we believe are imperative for Salewa and Evolv to thrive in the Midwest,” said Loren Morshead, Sales and Marketing Director for North America for the Oberalp Group. “We are thrilled to kick off our FW25 cycle with an addition of their caliber.”

About Salewa

Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience. Founded in Munich in 1935, the management- led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design. Salewa is committed to high environmental and social standards and rooted in regional identity, quality and integrity. Consistently striving to find new ways to build better, game- changing equipment, the brand has a unique understanding of mountain sports. Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains. Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware.

About Evolv
Evolv is one of the top rock climbing shoe companies in the world and is trusted by professional athletes and weekend warriors alike to reach their full potential. It is the purest representation of the modern climber. Evolv is part of The Oberalp Group. Boulder-based Oberalp North America handles the sales, marketing, operations, distribution, and customer service functions in the U.S. and Canada for five premier mountain sports brands within The Oberalp Group–DYNAFIT, SALEWA, WILD COUNTRY, EVOLV, and POMOCA. www.evolvsports.com

About The Oberalp Group

The Oberalp Group is a family-owned business based in Bolzano, Italy, that employs almost 1300 people worldwide. Oberalp’s North American subsidiary, based in Boulder, CO, runs the sales, operations, marketing, distribution, and service for the Group’s brands in the US and Canada.

Meteorite PR | Ruthie Rosser | ruthie@meteoritepr.com | 210.860.9387