OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures

March 9, 2017

Three summer events in California, Oregon and New Hampshire help women be their sweatiest, dirtiest, happiest selves

Orange County, CA – March 9, 2017 – OluKai today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, these women’s getaways are filled with activities and inspiration, offer access to coveted gear and products, serve up great food and wine, and create the environment for making new friends and lasting memories. Registration is now open at www.REI.com/Outessa.

Through the partnership, OluKai is the official lifestyle footwear sponsor of the Outessa series. As a long-time supporter of REI, OluKai plans to connect with the Outessa community of women and share the Anywhere Aloha message.

“The sponsorship of REI’s Outessa weekends falls directly in line with OluKai’s belief to live a positive, impactful life,” remarked Kerry Konrady, OluKai’s VP of Marketing, “There’s no better way to do that than spending time in the outdoors, and challenging yourself through adventure, immersed in a community sharing the Aloha spirit.”

“Last year, REI Outessa was a transformational experience for hundreds of women. We are excited that OluKai has signed on to provide their premium footwear for the events. Together with OluKai and other partners, we will help women tap into an emotional and profound connection to nature in her journey to live a life outside,” said Sally Johnson, the events manager for REI who helped create the Outessa series.

More than 20 of REI Outdoor School’s top female instructors will partner with leading outdoor brands to host a full range of adventures, including hiking, trail running, mountain biking, rock climbing, trail photography, paddle boarding, kayaking, climbing, yoga, backpacking, wilderness survival training, outdoor cooking and more.

2017 REI Outessa events will be held at three breathtaking mountain playgrounds. Destinations were chosen for their inspirational alpine environments, sweeping views, pristine lake, and adventure-ready terrain with miles of trails for running, hiking and mountain biking. Each offer resort hospitality and proximity to major airports, making travel is easy for participants. The dates and locations are:

July 14-16: Kirkwood Mountain Resort in Kirkwood, California near South Lake Tahoe

August 18-20: Mt. Hood Skibowl in Government Camp, Oregon and 12 miles from the Mt. Hood National Forest

September 22-24: Waterville Valley Resort in Waterville, New Hampshire in the White Mountain National Forest

Registration is $799 per person, which includes classes led by REI’s professional guides, use of on-site gear, chef-prepared meals, wine and beer, evening entertainment, inspirational speakers, and a goodie bag packed with products and gear. Attendees will customize their weekend from start to finish. They will choose accommodations from three options and their daily schedules from more than 200 activities based on personal interests, outdoor goals and skill levels.

To learn more about the retreats and locations of the epic weekends, visit www.REI.com/Outessa.

About OluKai

OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

For additional details about REI Outessa, contact:

Deborah Pleva, JAM Collective for REI
503-250-4750
deborah@jamcollective.net