Orvis Launches Bevy of Virtual Fly Fishing Educational Opportunities Online and on Cable Television

April 30, 2020

Outdoor retailer continues serving educational mission with online fly fishing instruction and second season of popular fly fishing instruction show

MANCHESTER, Vt. (April 30, 2020) —Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, takes its proven teaching methods for anglers online, offering one-on-one lessons and other educational opportunities to those homebound by the COVID-19 pandemic. Additionally, the popular television show, “The Orvis Guide to Fly Fishing” is launching new episodes on cable television and digital streaming platforms throughout the spring.

Beginning immediately, Orvis Adventures is offering programs that will allow participants to refine their casting and angling skills remotely. The virtual programming includes two packages including video analysis, one-on-one instruction and in-depth feedback from Orvis instructors. The packages range instructor involvement and price, but both promise to aid participants as they work to improve their casting at home.

For more information on virtual instruction opportunities, visit https://www.orvis.com/fly-fishing-schools.

“Sharing the sport of fly fishing through educational experiences and adventures has been our passion for over 160 years,” says Orvis COO Simon Perkins. “This spring, we’ve found that people are craving education and experiences more than ever, so in this time when we aren’t able to physically come together on the water we’ve designed alternative ways to connect with our community. We hope that our catalog of videos and resources can inspire people to take this time to learn something new and refine skillsets, whether it is to help facilitate safe and responsible moments in the outdoors today or future adventures down the road.”

In addition to virtual casting instruction, Orvis is now releasing new episodes of the popular “The Orvis Guide to Fly Fishing” series on television and digital platforms throughout the spring.

“The Orvis Guide To Fly Fishing” was originally made popular on cable television in 2012, when thousands of anglers learned the basics of fly fishing from Orvis’s Tom Rosenbauer, an award-winning fly fishing author and podcaster. The second season, which highlights advanced fly fishing techniques and tactics, is being broadcast on The World Fishing Network weekly and is shared on the show’s YouTube channel post-broadcast.

The World Fishing Network is offering a free, three-month preview to non-subscribers on many major television service providers. Viewers can also find the complete first season and new episodes from season 2 of “The Orvis Guide To Fly Fishing” on YouTube at:  www.youtube.com/channel/UCxGQMCT70DALylKj9CQl2sw.

Furthermore, in recent weeks the Orvis team has committed to sharing educational experiences, including multiple fly-tying workshops each week, through its Facebook platform. These Facebook Live videos, as well as Orvis’s full collection of video content is available on The Orvis Company YouTube channel at: www.youtube.com/channel/UCGOi5_3PkvM1FLHR_jXM7MQ.

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. www.orvis.com

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