Outdoor and Craft Brew Companies Put Public Lands Before Profit

April 2, 2018

20 brands raise money in fourth annual “We Keep It Wild” campaign

BEND, Ore. (April 2, 2018) – Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance. Funds raised will help further the Alliance’s mission to protect wild places for their habitat and recreation values.

A record 20 companies are hosting fundraisers for The Conservation Alliance in the fourth annual We Keep It Wild campaign. This year’s confirmed partners include: adidas Outdoor; Arc’teryx; BOCO Gear; Bronwen Jewelry; CamelBak Products, LLC; Deschutes Brewery; FootZone of Bend; Founders Brewing Co.; GRAYL; Jaybird Sport; Helly Hansen; Kelty, Inc.; Klean Kanteen; Last Exit Goods; Moosejaw; NEMO Equipment; Osprey Packs; OutsideIN; Ruffwear; and Ultimate Direction.

“Member participation in our annual We Keep It Wild sale is optional, and we are honored that 20 brands have chosen to increase their commitment to protecting the places we play,” said Josie Norris, program manager at The Conservation Alliance. “The impact of this campaign goes beyond just raising money for The Conservation Alliance. Our members are broadcasting messages about the importance of protecting wild places to their consumers. This is a win for our public lands too.”

For information and details on all #WeKeepItWild promotions, please visit: http://www.conservationalliance.com/event-flyer/

About The Conservation Alliance:
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation.  Since its inception in 1989, The Conservation Alliance has contributed more than $20 million, awarded 580 grants, helped to protect more than 50 million acres of wildlands; protect 3,102 miles of rivers; stop or remove 30 dams; designate five marine reserves; and purchase 13 climbing areas. For complete information on The Conservation Alliance, see: www.conservationalliance.com.