Outdoor Brands Are Dropping Gender Labels

February 12, 2024

The arc to gender-neutral activewear has been long, but it’s an essential step in the movement to diversify the outdoor industry. Outdoor brands have slowly come around to a more inclusive picture by featuring more women, people of color, athletes with disabilities and those who wear extended sizes.

Bakline made a concerted effort to involve nonbinary runners in designing its unisex line, and Solle took part in these discussions when the brand put out a call for nonbinary athletes to share their thoughts. Thanks to a push from Gen Z, outdoor clothing brands are dropping outdated binaries and introducing gender-neutral clothing. REI