Outdoor Market Alliance Kicks Off Fall and Winter Outdoor Industry Trade Events

November 4, 2024

Growth and Connections Continue for Denver’s Outdoor and Active Industry Hub with Seasonal Preview, Market Week, Footwear Showcase and Media Show

November 4, 2024 /OUTDOOR  SPORTSWIRE/ – LAKEWOOD, CO – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 194 different brands in the outdoor and active lifestyle markets, is kicking off its Fall and Winter events schedule, running from November through February. The growing series of shows includes its biannual regional market week and fall/winter preview, its third Footwear Showcase, and its sixth OMA Media Show.

Established in 2022, the OMA has quickly become a vibrant outdoor industry hub for active lifestyle brands, sales agencies, and media. All OMA-hosted shows are seeing steady expansion, as the OMA is a conveniently located venue in the Denver area where business can take place year-round.

The upcoming schedule is as follows, with registration links included:

OMA Market Week Fall/Winter Preview, November 4-8, 2024
OMA Winter Show Market Week, December 2-6, 2024

OMA Fall/Winter 2025 Footwear Showcase, January 14-15, 2025
OMA Media Show, February 19-20, 2025

“We always refer to our founding vision of finding new ways of doing business,” said Steve Copeland, president of the OMA. “As all of our shows continue to grow, we have now moved beyond proof of concept. We saw a need in the Rockies for an epicenter of business for our industry and the markets we serve. Perhaps most notably, our rapidly growing Footwear Showcase continues to expand and attract more active and brown shoe brands than we even anticipated. Thanks to the vision and commitment of Mark Cohen, an OMA sales agency in residence, so to speak, we are seeing another iteration of a market need that the OMA is now fulfilling.”

The OMA Footwear Showcase hosts close to 90 brands, including those without sales representation within the OMA, while the OMA Media Show hosts close to 60 outdoor and active lifestyle brands and over 70 media attendees.

“The efficiency of our market weeks and previews will always be a draw, but as importantly, the OMA continues to grow and deepen connections. Even in times of market headwinds, the OMA has become the industry hub where businesses can meet, engage, discover what’s new and what’s next, and continue to thrive. ”

The Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado. For more information and to view brands in residence, visit www.outdoormarketalliance.org.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 194 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org