Outdoor Research Partners with The Sideways Life PR Agency to Elevate Brand Awareness In North America

September 5, 2024

The Pacific Northwest-based Companies Aim to Build on Outdoor Research’s Recent Success in Mountain Bike, Outerwear, and Technical Sportswear Categories

SEATTLE, WA. /OUTDOOR SPORTSWIRE/ – Outdoor Research, the iconic Pacific Northwest-based technical outdoor brand known for its field-tested gear, announces The Sideways Life as its new public relations agency of record. This strategic alliance aims to build on the brand’s long standing reputation for excellence and to drive brand awareness to new audiences.

Founded in 1981, Outdoor Research has built a reputation by designing outdoor apparel and accessories for the harshest terrain and conditions. Their commitment to innovation, collaboration, and community, alongside a push into new product categories such as mountain bike and technical sportswear, has ushered in an era of steady sales growth over the last several years.

The Sideways Life, known for its bespoke approach to public relations and social media, is dedicated to reaching active, adventure-seeking individuals who value both performance and style. With a proven track record of engaging diverse audiences and enhancing brand narratives, The Sideways Life is uniquely positioned to help Outdoor Research expand its reach and influence.

“Rian and her team understand our vision at Outdoor Research,” said Dan Mayers, Brand Communications Manager. “Their experience, both in-house with global brands and from the agency world, gives them insights that speak to everyone—whether you’re a loyal OR fan or just discovering us. We’re excited to build on our momentum, get new eyes on the brand, and continue to connect with our long-time customers by partnering with an agency that shares our passion for gear and the outdoors.”

The Sideways Life will focus on developing innovative PR campaigns, engaging community building strategies, and best-in-class activations to highlight Outdoor Research’s exceptional products and their role in enabling outdoor experiences. By leveraging The Sideways Life’s deep understanding of creative culture and outdoor lifestyle trends, the partnership aims to drive brand awareness to a broader audience and grow the outdoor community.

“In the mid-’90’s the only way that we kept our hands dry while snowboarding in the PNW was to wear Outdoor Research mitts. It was the epitome of function informing fashion, those oversized mitts became the calling card of commitment to a life in the mountains, said Rian Rhoe, Founder of The Sideways Life, “This partnership is the culmination of so many things our agency cares deeply about: a passion for time spent in nature, a deep respect for the folks who take product seriously, supporting athletes, and care to include everyone in the outdoors. It’s a privilege to get to further amplify this iconic brand, let’s go!”

About Outdoor Research:

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration and community, we strive to create space for all in the outdoors. Join us at outdoorresearch.com and on IG, TikTok, FB and Youtube.

About The Sideways Life:

Founded in 2020 by Rian Rhoe, The Sideways Life is a bespoke public relations and social media agency tailored to reach an adventure-seeking, active audience with a keen sense of style. We’re storytellers, creators and connectors. We’re media-fans who love great brands. Let’s make some noise. https://www.thesidewayslife.com/

Press Contacts:

Adriana Mattews

Adriana@thesidewayslife.com

Rian Rhoe

Rian@thesidewayslife.com