Outdoor Retailer Debuts Media Panel At Summer 2024: “Navigating Today’s Chaotic Media Landscape

May 10, 2024

Editors from Gear Patrol, Rolling Stone, and Wired Join Contributors to New York Times and The Wall Street Journal to Share Best Practices

SAN JUAN CAPISTRANO, California /OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the premier U.S. gathering and business event for the outdoor industry, today announced it will host a media panel, “Navigating Today’s Chaotic Media Landscape,” during the upcoming summer show. Panelists include editors from Gear Patrol, Rolling Stone, WIRED, and contributors to The New York Times and The Wall Street Journal who will share best practices and take questions from the audience. The session, which takes place on Monday, June 17 at 10:30 a.m., is part of three days of learning and networking during Outdoor Retailer and Outdoor Design + Innovation Summer this June 17-19, 2024 at the Salt Palace Convention Center in Salt Lake City, Utah.

The panelists will provide information for brands, retailers, and industry leaders on the changing media landscape and ideas for generating exposure. Panelists include:

• Perri Ormont Blumberg: Her work has appeared in the New York Post, The Wall Street Journal, The New York Times, Fox News Lifestyle, Today.com, Tripadvisor, and Business Insider, among others;
• Michael Calore, WIRED, Director, Consumer Tech and Culture: Oversees WIRED’s consumer products coverage and culture coverage in print and on the web, and is one of the hosts of WIRED’s weekly news podcast, Gadget Lab;
• Oscar Hartzog: Rolling Stone, eCommerce Writer: Covers a range of verticals including fashion, spirits, streaming, and outdoor gear;
• Brigid Mander: Known for her stories on travel, adventure, people, gear, and trends for skiing and cycling for outlets, including Backcountry Magazine, The Information and The Wall Street Journal;
• Steve Mazzucchi, Gear Patrol, Senior Editor: Mazzucchi covers a range of topics for Gear Patrol, especially those pertaining to bicycling, snowboarding, and motorcycling.

“This accomplished group of media professionals will share insights on the trends, technologies, and new dynamics in journalism from their respective backgrounds, including perspective around outdoor, business, fashion, and tech,” said Sean Smith, show director of Outdoor Retailer. “They’ve all helped tell the outdoor industry’s story through the years, and we’re grateful for the role they’ve played in connecting brands and retailers with consumers and fostering growth across the industry. We look forward to hearing their guidance on do’s and don’ts that can help drive success in today’s market.”

The panel session will take place in The Camp, located on the Outdoor Retailer show floor. Conversation will cover: Staying relevant during a noisy news cycle; the role of affiliate marketing; ethics; how journalists source stories; the role of PR; best media pitches; and more.

The full education schedule for this summer is available at outdoorretailer.com and will continue to grow leading up to the show. Filled with panel discussions and conversations led by industry experts, sessions cover retail insights, marketing strategy, outdoor access, sustainability, design trends, and more. Networking, happy hours, and additional events will also provide opportunities for the industry to connect and learn from one another.

Outdoor Retailer and the new Outdoor Design + Innovation sourcing show are co-located and kicking off the summer buying season this June 17-19, 2024, in the Salt Palace. Registration and housing are open.

For sponsorship opportunities or to exhibit at Outdoor Retailer and Outdoor Design + Innovation, contact the sales team.

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

Media Contact

Lisa Ramsperger, Outdoor Retailer, lisa.ramsperger@outdoorretailer.com