Outdoor Retailer Partners with Outdoor Industry Association to Host Public Lands Action Center at Outdoor Retailer Summer Market 2017

July 11, 2017

South foyer space provides hands-on area for live advocacy action and public lands education

SAN JUAN CAPISTRANO, Calif. – (July 11, 2017) – Outdoor Retailer, in partnership with Outdoor Industry Association (OIA) is pleased to announce a new Public Lands Action Center at this year’s Summer Market, July 26–29, 2017. The 1,500-square-foot space, donated by Outdoor Retailer, will be located in the south foyer of the Salt Palace Convention Center. The Public Lands Action Center provides a convenient resource area for live advocacy action and education on public lands and waters issues facing the industry.

“The Public Lands Action Center gives show attendees the opportunity to actively engage in important public lands discussions taking place across the country and to learn more about recreational topics that impact them personally and professionally,” said Marisa Nicholson, Outdoor Retailer show director. “Our industry is passionate about protecting and promoting public lands that are integral to our community. The Public Lands Action Center brings together a broad selection of national nonprofits and experts who will share best advocacy practices.”

Public lands programming will be presented in the Public Lands Action Center during show hours the first three days of the show with presentations, as well as digitally through iPad engagement on the new OIA online Advocacy Center. Programmed sessions will take place each day at 10 a.m. and 2 p.m., with a daily happy hour at 4:30 p.m. Advocacy presentations on day one will focus on water issues with day two exploring public lands and day three addressing climate policy and equity.

“Our goal is to have hundreds of industry professionals stop by the Public Lands Action Center to learn about relevant recreation issues and programs relating to land, water and climate across the country,” said Jessica Wahl, government affairs manager for the Outdoor Industry Association. “There will be an important networking aspect, so show attendees with similar concerns or interests can connect directly with the nonprofits to learn how to get involved and to advocate for those issues, both at the show and beyond. This is a truly unique OR show experience that should not be missed!”

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About Outdoor Industry Association:

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1,200 manufacturers, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.

About Outdoor Retailer:
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, Outdoor Retailer Magazine, product demo events, media events and web-based business solutions. The Outdoor Retailer tradeshows are the premier outdoor industry events for North America, providing platforms for critical face-to-face business initiatives, line previews, innovations launches, networking and retailer education. Visit outdoorretailer.com for more information.

Outdoor Retailer is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with its oldest trade shows dating back over 110 years. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy over 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.

Media Contact:
Allison Keller, CGPR
Allison@cgprpublicrelations.com
781-639-4924