Outside Interactive, Inc. Partners with Dew Tour to Stream Winter and Summer Events
December 12, 2022
Outdoor and action sports innovators join forces to bring live competition to an expanded audience.
Boulder, Colorado (December 12, 2022) /OUTDOOR SPORTSWIRE/ – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced it has partnered with the Dew Tour to air the legendary competition’s snow and skateboard events in 2023-2024. This news follows Outside’s recent launch of an extensive new partnership with U.S. Ski & Snowboard in which Outside is streaming FIS World Cup events in America from this winter through the 2026 Winter Olympics.
Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders, skiers, artists, brands, and fans in a celebration of creativity and style. The brand features Winter Dew Tour and Summer Dew Tour competitions.
In addition to global live-streaming rights to Dew Tour events, Outside will have access to additional film features, shorts, and archival content for distribution on Outside Watch, its TV platform, and across the company’s apps and websites.
“As Outside expands its presence in the action and winter sports markets, Dew Tour is a natural partner whose amazing content and rich history complements our powerful brands and reach,” said Outside CEO Robin Thurston. “With SKI magazine, Warren Miller Entertainment, and the new partnerships with Dew Tour and U.S. Ski & Snowboard, Outside can serve every type of skier, skater, and rider as the leading platform for winter and action-sports content. We’ll put Dew Tour events within easy reach of every phone and TV in North America, and we’ll benefit from exposure to Dew’s youthful following and dynamic productions.”
“Collaborating with Outside to stream Dew Tour events is such a great partnership, not only for Dew Tour and the athletes, but also for our fans,” said Courtney Gresik, Dew Tour General Manager. “Outside’s vast background in action sports tied with their multi-platform expertise will provide a seamless and dynamic fan experience for those tuning in.”
The schedule for Dew Tour competitions that will stream on Outside Watch:
● Winter Dew Tour, Copper Mountain, Colorado – February 24-26, 2023
● Summer Dew Tour, Location TBA – Summer 2023
About Outside
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, mapping, online courses, discounted event access, magazines, and more. Learn more at OutsideInc.com.
About Dew Tour
Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders, skiers, artists, brands, and fans in a celebration of creativity and style. In partnership with MTN DEW®, Dew Tour continues to progress events and content, bringing millions of action sports fans engaging stories and experiences across multiple digital mediums.
The event is produced by Coalition 375, an alliance of elite action sports experts who came together to lead strategy, content production, competition, execution, and event staging for the Dew Tour. Learn more at DewTour.com.
Media Contacts
Jon Dorn
Outside Interactive, Inc.
Melissa Gullotti
Dew Tour
Company Info
Outside Interactive, Inc.
CONTACT INFO
Outside Interactive, Inc.
pr@outsideinc.com
www.outsideinc.com
