Paka Apparel launches Origin Program with the First Ever Traceable Alpaca Sweater
April 14, 2022
Los Angeles, CA (April 14, 2022)/OUTDOOR SPORTSWIRE/ – Paka, the sustainable alpaca fiber apparel company, has launched the first-ever traceable alpaca sweater, as part of its Origin program to prove small-scale, regenerative agriculture is a path towards a more connected and sustainable future.
Paka has emphasized the connection between its clothing, Peru, and the women who create each piece for several years. Today, the release of the Origin program takes this mission a step further. Using fiber sourced directly from small farms in the Andes Mountains, customers are able to pinpoint the exact location of where the alpaca lives, taking the guesswork out of knowing where your clothing originates. Customers can simply scan a QR code on the Oat Hoodie hang tag to pinpoint the location of origin and learn about the alpacas and farmers who care for and raise them highlighting the importance of small farms and their impact on the environment. Customers will also receive a Origin Certificate from Paka’s partnership with the Asociación Internacional de la Alpaca (AIA).
“We’re connecting people to where their clothing comes from and those who made it; ultimately, the source,” says CEO and founder Kris Cody. “With the new program Origin, designed to bring you to the exact location where the fiber in your garment comes from, we are proving small-scale, regenerative agriculture is possible. That you can buy a sweater sourced from a herd of 60-90 free-roaming alpacas in the Andes Mountains, improve the Peruvian family’s life that lives alongside the alpacas, and see exactly where that happened on a map.”
The Oat Hoodie features a triple panel hood, comfort-V neckline, and flexible Knit on both sides of the sweater for breathability and flex. The Oat Hoodie retails for $129 and can be found at pakaapparel.com
Images of the Oat Hoodie can be found here
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About Paka:
Paka is a California-based alpaca apparel company that is a Certified B Corp that earned Best for the World™ status in 2021.The Best for the World™ designation represents that their verified scores in the five impact areas evaluated on the B Impact Assessment – community, customers, environment, governance, and workers – are amongst the global top 5% in their corresponding size group. Paka donates 1% of sales to the International Association of Alpacas and another 1% goes to supporting the education Peruvian women through Peruvian Hearts, an NGO devoted to girls’ education in Peru. This year Paka is sending 10 Peruvian women to university. Learn more at www.pakaapparel.com Instagram: @Paka
For more information about Paka, contact Megan Davin at md@pressforwardpr.com