PAKA® Launches Performance ¾ Crew Socks

September 28, 2023

The Performance sock was crafted to redefine your comfort zone

Boulder, CO (September 28, 2023) /OUTDOOR SPORTSWIRE/ – PAKA®, the leading innovator in alpaca fiber apparel, is excited to announce the launch of their new Performance ¾ Crew Sock. Since their launch in 2017, PAKA has been setting the standard for alpaca-based athletic wear. The Performance ¾ Crew Sock highlights their latest innovation with the natural fiber, incorporating the finest alpaca yarn diameter they’ve ever used to create an ultra-soft and highly durable multisport sock.

Alpaca fiber is a performance powerhouse: it’s naturally odor resistant, moisture wicking and thermoregulating. Alpaca’s impressively low moisture retention rate of 8% (typical wool compares at an average of 18%) helps to keep feet dry and comfortable, and avoids the moisture and friction buildup that can lead to blisters. Alpaca fibers also contain a keratin protein with natural antibacterial properties that make it incredibly difficult to make these socks smell.

Paka takes these inherent features of the fiber to the next level with intelligent design. The Performance ¾ Crew Sock is crafted with a snug rib-knit design to avoid shifting and friction, a breathable mobility mesh where the ankle meets to the foot to promote ventilation, compressive arch support, and strategic extended heel padding for high-impact zones.

“We wanted to create a versatile performance sock that could stand the test of intense biking, hiking and backpacking. We went all the way back to refining the yarn in Peru, creating a much finer thread count that would knit into a high-compression rib,” Kris Cody, PAKA Founder and CEO, said. “We went through probably 15-20 prototypes, sending them out on treks until the sock encompassed everything our community needed.”

The Performance ¾ Crew Sock is available for $24 in Black, Charcoal, Blue, Walnut, Quail and Forage colors. You can read more about the launch here: www.pakaapparel.com/blogs/basecamp/paka-performance-crew-socks/ and product page here https://www.pakaapparel.com/products/3-4-crew-performance-socks.

Please reach out to Allison Slusar at allison@purpleorangepr.com with any questions.

About PAKA:

PAKA is the leading innovator of alpaca fiber apparel. Founded in 2017, PAKA started as a vision to incorporate the revolutionary alpaca fiber into high-quality performance apparel. PAKA is a Certified B Corp, and secured the Best for the World™ award in 2021. The brand employs 100+ Quechuan weavers at 4x the living wage in Peru, makes upwards of 90% of products locally, donates 1% of its revenue to Peruvian Hearts, an NGO dedicated to the education and empowerment of young women in Peru, and has financed university tuition for 20+ Paka Scholars. Learn more at www.pakaapparel.com Instagram: @Paka

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