Patagonia Will Donate $100 Million a Year to Fight Climate Change. What Can that Money Accomplish?

October 18, 2022

On September 14, one of the most influential business owners in the outdoor space made a decision that stunned the world. Yvon Chouinard, founder of the apparel brand Patagonia, announced that he had voluntarily given away his $3 billion company, placing ownership in a trust and vowing to spend all future profits on environmental causes. A Patagonia spokesperson said the move will generate about $100 million each year for the fight against climate change. Outside Online