Peak Ski Company Promotes Darrin Haugen to Senior Executive Leadership Position, Chief Product Officer

June 26, 2023

A proven leader and innovator, Haugen most recently served as the company’s Vice President of Innovation, Design and Production over the past year

BOZEMAN, Montana, June 26, 2023/OUTDOOR SPORTSWIRE/ – Peak Ski Company announced today that Darrin Haugen has been promoted to the position of chief product officer. In April of 2022, Andy Wirth and Bode Miller, the company’s cofounders launched the Peak Ski Company. After a remarkably successful first year in operation, the Company has been advancing and refining its core leadership team as it comes into the 2023-2024 winter season and executes its long-term strategic plans.

“Darrin has been a high impact leader and key member of the executive team since he joined the company late last summer. His business acumen coupled with his knowledge and experience in ski development is without compare. With that acknowledged, his efficacy and value beyond that fundamental but critical element of his role by way of his leadership on advancing Peak’s strategic initiatives has been of great value to the company,” said Andy Wirth, cofounder and chief executive officer at Peak Ski Company. “With his deep Montana roots, including his passion for alpine and Nordic skiing, cycling, along with his skills as a hunter and outdoorsman, Darrin truly exemplifies and lives the company’s ethos of innovation, precision, performance and grit. We are very fortunate to have Mr. Haugen on the Peak team and thrilled to move him into this role as chief product officer.”

“It has been an honor to work with Bode, Andy and our whole team to push the limits on ski innovation and performance. We are just getting started and I look forward to continued focus on our long-term initiatives and significant growth as customers discover our brand,” said Haugen.

Mr. Haugen has over 25 years of experience in design and engineering having worked with Boeing’s supersonic commercial airliner R&D program, then with K2 Sports where he led design and engineering on various product lines including K2 skis and boots, Line skis and Full Tilt ski boots. Most recently he was involved with advanced product research and design at Sitka Gear, a successful global outdoor company based in Bozeman, Montana. Darrin has undergraduate and master’s degrees in engineering from the acclaimed Montana State University College of Engineering. Haugen will report directly to Wirth and will maintain responsibility for all aspects of leading the company’s product, materials and process design and innovation and as a key member of the company’s executive leadership team, he will also play a central role in developing and executing the company’s strategic initiatives.

ABOUT PEAK SKI COMPANY, LLC:

Peak Ski Company is pridefully based in Montana and originates from the vision of its cofounders, Andy Wirth and Bode Miller. Wirth and Miller launched the Peak Ski Company in April of 2022 having set out to design and build the world’s best, high-performance skis for the core recreational ski market. Contemporaneously, the cofounders took on the task of establishing the first direct-to-consumer ski company of scale, introducing a contemporary and entirely new way for skiers around the world to purchase skis. After its first year, Peak has established itself as a top-tier leader in the competitive global ski market and has received unprecedented ratings from the most respected and highly influential ski gear review media outlets in North America. The Company is headquartered out of Bozeman, Montana, which includes the Peak Showroom, the company’s offices and the Development Group & Innovation Center, a facility that hosts operations and the experimentation and innovation labs managed by Peak. For more information visit www.peakskis.com.

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Kate Lessman, Think Big Media PR at kate@thinkbigmediapr.com and 970.333.3395