PEARL iZUMi Names Purple Orange Brand Communications as Public Relations + Affiliate Agency of Record

March 16, 2023

Louisville, CO (March 16, 2023) /OUTDOOR SPORTSWIRE/ –PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR and affiliate efforts on behalf of the brand.

Founded over 70 years ago in Japan, PEARL iZUMi has earned a reputation as a leading manufacturer of innovative products that progress the design of performance apparel, accessories, and footwear for cyclists of all levels. Presently headquartered in Colorado’s Front Range, PEARL iZUMi continues on its path as the premier producer of cycling apparel and accessories for road, gravel, and MTB–fostering a decades-old connection with the cycling community.

Purple Orange Brand Communications will manage the brand’s growth goals through a blend of performance PR and brand and product storytelling. Purple Orange Founder and President, Chris Dickey, said, “We’re delighted to work with a heritage cycling brand like PEARL iZUMi, and share their passion for connecting more people to cycling. We’re eager to apply our data-driven approach to help PEARL iZUMi achieve and exceed their brand milestones in 2023 and beyond.”

Candi Whitsel, Senior Vice President at United Sports Brands said of the partnership: “We’re thrilled to partner with Purple Orange during this exciting time of growth and progression for our brand. We’re confident that their modern perspective and fantastic PR work will foster an even stronger connection with the cycling community.”

For all PEARL iZUMi media inquiries, please reach out to Sarah Dziadzio, sarah.dziadzio@purpleorangepr.com.

About PEARL iZUMi

PEARL iZUMi was founded on two things: the love of cycling and, more importantly, love for future generations.The brand originated more than 70 years ago in Japan when the founder created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been progressing the design and manufacture of performance apparel and footwear for cyclists of all levels. PEARL iZUMi believes that how we live shapes how future generations ride and is committed to using its business practices, products, and community advocacy to fight climate change. PEARL iZUMi’s world headquarters are in the Colorado Front Range, where it embraces strong influence, both culturally and structurally, from its Japanese heritage. PearliZUMi.com

About Purple Orange Brand Communications

With offices in Jackson, WY and Salt Lake City, UT, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums, and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate, and experiential marketing. Our professional influences range from publishing, large and small agency work, and former in-house marketing; we like to think we see the whole picture for our clients. Above all else, we strive to create, execute, and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. PurpleOrange.agency