Phil Gyori Named Chief Executive Officer of United Sports Brands

January 8, 2024

Gyori takes on leadership position following the company’s recent acquisition by Norwest Equity Partners

Fountain Valley, CA (Jan 8, 2024) /OUTDOOR SPORTSWIRE/ – United Sports Brands is pleased to announce the appointment of Phil Gyori as Chief Executive Officer. Phil most recently served as the CEO of Pelican Products, and has also held past senior leadership roles at top outdoor and lifestyle brands such as Bushnell and Nike. Phil’s appointment comes in the weeks following United Sports Brands’ acquisition by Norwest Equity Partners, which closed on November 20, 2023.

Gyori has over 30 years of executive and management experience and a proven track record of driving rapid business growth. Under his leadership at Pelican, the company saw tremendous growth in sales, with revenue increasing almost 50% during his 7 year tenure. In his prior 16-year stint at Bushnell, he helped the company achieve a five-fold top line increase and successfully integrate 10 acquisitions.

Tony Armand, Partner at Norwest Equity Partners, says, “We are thrilled to bring Phil on to lead the United Sports Brands team. He brings incredible experience and leadership that will play a huge role in growing the USB portfolio in the coming years.”

As he steps into his new Executive position, Gyori commented, “I am excited to join the company and its fantastic group of industry leading brands. I feel fortunate to be able to partner with the exceptional team that is already in place, and look forward to building on the foundation that USB has created.”

About United Sports Brands

United Sports Brands is a global leader in sports performance and protective products that help athletes perform at their personal best. The brands include; Shock Doctor, the #1 global leader in mouthguards and protection; McDavid, a performance and protective brand at the top of the recommended lists of pro athletes, sports medicine professionals, and athletic trainers for more than 35 years; Cutters, the innovative leader in football gloves and high-performance grip technology; NATHAN, the running essentials market leader in athletic hydration, visibility, and performance gear; PEARL iZUMi, a global leader in performance apparel, accessories, and footwear for cyclists for over 60 years; and Glukos, a developer of fast acting, all-natural energy products designed to help athletes unleash their peak performance. For more information, visit www.unitedspb.com.

Media Contact: Abby Page

Purple Orange Brand Communications

abby.page@purpleorangepr.com