POC release EF Education-EasyPost ltd edition helmet

May 22, 2024

/OUTDOOR SPORTSWIRE/ – To celebrate racing the first Grand Tour of the men’s World Tour season, the Giro d’Italia, and to meet the demands of a legion of the sport’s biggest fans, POC is thrilled to release the 2024 Ventral Air Mips EF Education-EasyPost team edition.

The new limited-edition helmet is the same as used by many of the EF Education-EasyPost’s riders, which has protected, performed, and inspired in equal measure and will be available immediately in selected online and retail stores and on POCsports.com.

Introducing the 2024 limited-edition collection, Lina Elfstrand, Chief Marketing Officer at POC, said:

“Dressed in pink, EF Education-EasyPost fans are more than just supporters; they are part of the team. Watch any race, and you will see roadsides littered with pink as they encourage the riders through all the ups and downs. And we wanted to meet their demands and give them even more reason and opportunity to feel a part of the team with the new 2024 season team edition, so they can show their support out on the road.”

THE HELMET

The limited-edition helmet is the same version of the Ventral Air Mips available to EF Education-EasyPost riders. Developed with a focus on extreme levels of ventilation, very low weight and high levels of protection, the Ventral Air Mips has been proven at the very highest levels of WorldTour racing. The helmet’s availability will coincide with the first Grand Tour of the men’s 2024 season, the Giro d’Italia.

Jonathan Vaughters, CEO, EF Pro Cycling, added, “I’m happy we can offer our fans the opportunity to show their support out on the road with the latest team-edition helmet from POC. But it’s not just about wearing pink and supporting EF Education-EasyPost; with the team-edition helmets, our fans will also benefit from the exact same performance and protection our riders do.”

THE DESIGN

Pink is known as the color of EF Education-EasyPost, of that there is no question, and the 2024 design presents the classic pink colour way in its full splendour.

THE VENTRAL AIR MIPS

The award-winning Ventral Air is a structurally optimized helmet which features precise ventilation ports and internal channels to control the air intake and release at both high and low speeds, which enhances ventilation as well as the rider’s ability to reduce drag.

The Ventral Air is exceptionally lightweight yet features a fully wrapped uni-body shell construction for extra security and an EPS liner which is optimized for the perfect balance between weight and safety. The helmet also features a Mips layer.

A lightweight adjustment system and ergonomic precision strap design offer a superb and flexible fit and it also features a new eye garage for practical storage of bike glasses.

PRODUCT AND TECHNICAL FEATURES

•    Structurally optimized helmet with precise ventilation ports and internal channels to control the air intake and release at both high and low speeds.

•    Extreme cooling and ventilation due to ports and innovative internal airflow design.

•    Unique design optimized with CFD testing for aerodynamic performance and minimal air turbulence.

•    Mips – rotational protection system.

•    High-performance EPS liner with targeted and optimized density to provide the ideal balance of low weight and crash protection.

•    Fully wrapped uni-body shell construction to increase safety and helmet integrity.

•    Light-weight size adjustment system for a personalized fit

•    Easily adjustable precision straps anchored to the helmet liner for extra comfort and safety

•    TwICEme – NFC Digital Medical ID chip

•    Eye garage to keep your sunglasses securely in position when placed on the helmet.

•    Used by EF Education-EasyPost Pro Cycling Team.

•    Sizes – Small (50-56), Medium (54-59), Large (56-61).

•    Weight – 230 g CE (Size M), 270 g in CPSC and AS/NZS (Size M).

NOTES TO EDITORS

Media Resources Further downloadable assets available to use and download HERE

Availability The Ventral Air will be available to buy in stores and online from May 13th 2024.

Price SEK 3.000 / NOK 3.000 / CHF 349 / JPY 42.000 / EUR 300 / GBP 270 / AUD 420 / NZD 485 / USD 300 / CAD 340,00

Product page

EU: https://www.pocsports.com/products/ventral-air-mips-ef-education-easypost-ed NA: https://na.pocsports.com/products/ventral-air-mips-ef-education-easypost-ed APAC: https://au.pocsports.com/products/ventral-air-mips-ef-education-easypost-ed

Certification

The Ventral Air Mips EF Education-EasyPost edition will be available in CE, CPSC and AS/NZS 2063 certification.

About POC

POC, a leading manufacturer of helmets, eyewear, protection and apparel, has been awarded more than 70 international safety, design, and innovation awards. Founded in 2004 in Sweden, POC’s mission is to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. www.pocsports.com

About EF Pro Cycling

We’re pro athletes, cultural enthusiasts, and world travellers with a hunger for adventure. We’re in search of new perspectives, on our bikes and off. We are EF Pro Cycling, a different kind of pro cycling team.

Contact

Damian Phillips
Global Director of PR, Communication and Partnerships
POC HQ – Stockholm
damian.phillips@pocsports.com
Mobile: +46 702 77 69 44

Matt Beaudin
Communication and Marketing Director EF Pro Cycling matthew.beaudin@ef.com