Premium Lifestyle Brand OluKai Partners with Groundswell Public Relations

February 22, 2017

Orange County, CA (February 22, 2017)— OluKai, a Hawaiian-inspired lifestyle brand featuring quality shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-to-day media relations and increase brand awareness for it’s footwear collections.

“Groundswell understands how deeply rooted OluKai is in Hawaiian culture, and we are confident in their ability to effectively share our story, lifestyle and footwear products to a broader audience,” said OluKai VP of Marketing Kerry Konrady. “We are excited to team up with a firm that not only has such extensive ties in the outdoor, lifestyle and fashion industries, but who also share our respect for the Hawaiian culture and way of life.”

Founded in 2005, OluKai is an industry leader in producing premium products for the ocean lifestyle. Drawing inspiration from the Hawaiian environment and Polynesian cultures, OluKai’s passion for the water is met on land through durability, strong values, style, comfort and craftsmanship. Additionally, OluKai focuses on sustainability through its minimal environmental footprint, while giving back to the communities it draws inspiration from.

“We are thrilled to be working with such an incredible brand that produces long-lasting, high quality footwear for those who love to play outside,” said Groundswell PR Partner Caroline Kelm. “We are excited to amplify OluKai’s story, commitment to the environment and their mission of Anywhere Aloha®.”

Based in Charleston, SC, Groundswell PR boasts over 60 years of active lifestyle public relations and marketing experience, igniting brand awareness through strong relationships with digital influencers, journalists and industry leaders. Groundswell PR has a proven track record of securing editorial coverage for its clients in the outdoor and active lifestyle industries.

To learn more about OluKai and their products, go to www.olukai.com or visit them on Instagram, Facebook or Twitter @OluKai.

About OluKai
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

About Groundswell PR
With over 60 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.

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