PrimaLoft Strengthens Focus on Outdoor Enthusiasts by Appointing Top Talent from Leading Footwear & Apparel Brands

October 2, 2024

Executives attracted by the brand’s commitment to product innovation and new strategic vision

LATHAM, N.Y. (October 2024) /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., an innovation company specializing in high performance, sustainable insulation, is pleased to announce the appointment of Chris Gallo as Senior Vice President of Product Strategy and Andrea Paulson as Senior Vice President of Innovation and Technology. These strategic hires underscore PrimaLoft’s new strategic vision focused on a commitment to product innovation that enables authentic experiences while reducing environmental impact.

With an impressive track record at renowned brands like NOBULL, New Balance, Adidas, and Reebok, Gallo brings a deep expertise in apparel, outerwear, footwear, and accessories. His appointment highlights PrimaLoft’s ambition to deliver products that enable athletes and enthusiasts to pursue their passions. Gallo will play a key role in driving growth through product excellence and consumer-focused innovation.

“Chris’ background in both the footwear and apparel industry brings a fresh perspective to our product strategy, as we continue to redefine what’s possible in outdoor apparel and insulation technology,” said PrimaLoft President and CEO Anne Cavassa. “Chris has that intangible knack for spotting future market needs and translating them to relevant products that enthusiasts and athletes love. These skills, coupled with his gift of building powerful partnerships, are invaluable as we work to elevate our product, build our brand equity, and cement our market leadership in high performance, sustainable insulation.”

Paulson’s move from Saucony signals PrimaLoft’s strategic shift to user-driven product innovation that enables authentic experiences for outdoor enthusiasts. While at Saucony, Paulson spearheaded material development and innovation, led the Human Performance Lab, and helped shape the future of technical footwear. Poised to bring this background to PrimaLoft, her insights will drive the development of cutting-edge insulation materials that push the boundaries of both performance and sustainability.

“Andrea brings a unique blend of technical expertise and visionary product leadership to PrimaLoft,” said Cavassa. “Her deep understanding of material innovation and her passion for sustainability are exactly what we need to continue driving forward. Andrea sees the potential in every material and understands how to turn innovative ideas into impactful solutions. We’re excited to unleash her experience developing cutting-edge technologies with PrimaLoft.”

Shifting from traditional consumer brands to PrimaLoft, a company that partners with nearly 1,000 consumer brands, provides Gallo and Paulson with a unique opportunity to make a broader impact on the outdoor and apparel industries. As Cavassa approaches one year as PrimaLoft CEO, Gallo and Paulson will be key drivers for a brand vision focused on enabling active enthusiasts to pursue their ultimate passions in the outdoors, while effecting positive change for our environment.

About PrimaLoft:

PrimaLoft, Inc. is an innovation company based in Latham, NY, with offices in Xiamen, China. PrimaLoft specializes in high performance, sustainable insulation felt by you and the planet. From the most extreme conditions at the summit to a brisk walk in the park, PrimaLoft® technology provides you with industry-leading comfort and protection. PrimaLoft is committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. Originally developed for the U.S. Army as a water-resistant, synthetic alternative to down, PrimaLoft is always striving to provide the highest possible performance while reducing impact on the planet. Today, PrimaLoft is used by nearly 1,000 top global brands across outdoor, sport, lifestyle, home, fish & hunt, workwear, and footwear. PrimaLoft, Inc. is a subsidiary of Compass Diversified (NYSE: CODI). For more information, please visit primaloft.com, and follow PrimaLoft on Instagram, Facebook, and LinkedIn.