Primus Outfits Cyclists with Tools for Coffee and Cooking in New Feed Zone Collection

September 27, 2022

Swedish outdoor cooking brand presents lineup of outdoor cooking products perfect for two-wheeled adventures

LOUISVILLE, Colo. (Sept. 27, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, equips cyclists with all the gear needed to cook high-quality meals with its new Feed Zone collection, available in Spring 2023. Highlights from the Feed Zone collection include a compact stove, coffee and tea press and double-walled steel mug. The entire Feed Zone system packs neatly into a rolltop bag that seamlessly attaches to bike frames or handlebars, or fits in panniers.

Feed Zone is the common term used to refer to the location along a bicycle race where participants are allowed to refuel, supported by their crew team. The Feed Zone collection takes refueling to a new level, featuring a tried-and-true outdoor cooking system for bike packing, adventure cycling, gravel riding, or any other two-wheeled outing.

“Meal bars and gels are fine, but why not enjoy some real food out on the bike?” says Primus Head of Product and Supply Chain Niklas Liljedahl. “The Primus Feed Zone Collection enables cyclists to easily enjoy a cup of coffee on the go, or even a full meal, and only weighs 2 pounds including the stove, coffee press, mug, and rolltop bag.”

Feed Zone Collection

Lite Plus Stove

A compact and lightweight stove system that can feed 1-2 people on a bike adventure and offers an extremely efficient heating in an easy-to-use, easy-to-pack footprint. The aluminum 0.5-liter pot attaches and locks to the burner with a simple twist and the Piezo igniter lights the stove with a push of a button. 14.1 oz., $119.95

Coffee and Tea Press

This collapsible press turns the Lite Plus Stove system into a French press for enjoying coffee and tea outdoors. The press effortlessly unscrews to pack flat into the Feed Zone Rolltop Bag with other stove accessories. 1.4 oz., $15.95

Koppen Mug

Designed to maintain drink temperatures whether hot or cold, the Koppen Mug is made from food-grade stainless steel that doesn’t pick up or give off any flavors. The lid keeps beverages in place while a small opening allows drink access and the sleek hinged handles fold flat for easy and compact packing. 7.5 oz., $24.95

Rolltop Bag
A durable storage solution to keep cooking equipment clean and organized when out riding, this waterproof rolltop bag stores the Feed Zone collection perfectly and can be attached directly to the bike frame for convenient access or be inserted into a pannier. 2.8 oz., $39.95

Additional products in the Feed Zone collection include a titanium Trail Spork, Long Spoon, Bike Bottle, Klunken Bottle, and Cycling Cap.

For recipes, tips and tricks for cooking with the Feed Zone collection, please visit https://camp.primusequipment.com/.

For media inquiries, please contact Rob Steffens, rob.steffens@rygr.us.

About PRIMUS: The Swedish company PRIMUS has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for is reliable safe and innovative products, mainly produced in Europe, that make people enjoy their outdoor adventures – both big and small. The focus is on creating environmentally friendly, easy to use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide. PRIMUS AB, based in Solna (Sweden), is an independent part of Fenix Outdoor AB.

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