Rab and Grangers: Forging a strategic partnership that goes Beyond Ordinary

October 15, 2024

Available to consumers in AW25, Grangers Down Defend® redefines down performance in the harshest condition

October 15, 2024 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) announces a strategic partnership with UK-based aftercare expert Grangers. As industry leaders in their fields, this partnership will bring together heritage, expertise, and a mutual commitment to a strong environmental agenda. Launching for Autumn/Winter 2025, the collaboration introduces Grangers Down Defend®, an innovative down treatment that redefines down performance in the harshest conditions.

Tim Fish, Product Director at Rab, explains: “Ever since our earliest days, we have forged strong partnerships based on shared values. These alliances enable us to develop products that are better adapted to the extraordinary feats undertaken by our community of mountain people. Because whether you’re crafting apparel or launching an expedition, you can’t do it alone. It takes strong partnerships to achieve something beyond ordinary.”

Natasha Barwell-Jones, Grangers’ Director of Marketing and Communications, states: “We are beyond proud to announce our new partnership with Rab. As two local brands, we’ve been able to collaborate to align our shared sustainability and performance values to enhance a Rab consumer’s outdoor experience in all conditions.”

The bluesign® approved Grangers Down Defend® is the result of a rigorous three-year development and testing process conducted jointly by the two partners. It is an at-source treatment made to clean and enhance the hydrophobic properties of down, thus maximizing warmth, comfort, protection, and longevity.

Grangers Down Defend®’s key performance highlights include:

• Exceeds 2,000 shake test minutes for recycled down and 15,000 shake test minutes for virgin down.
• Long-lasting effectiveness, maintaining insulation performance through up to 40 washes.
• bluesign® approved and PFAS-free.

Grangers Down Defend® will feature in Rab’s Autumn/Winter 2025 hydrophobic down styles and reinforces Rab’s long-standing reputation as Masters of Insulation.

As part of this partnership, Rab will also streamline its aftermarket Service Centre treatment offerings for both insulation and shell wash. This ensures that Rab customers can trust their gear to maintain peak performance in the harshest conditions throughout its whole life.

You can find more details on Grangers’ and Rab’s sustainably agenda HERE and HERE.

About Grangers

Grangers has been dedicated to protecting and enhancing outdoor experiences since 1937. As a Derbyshire-based brand, we are founded on a love of embracing unpredictable British weather. Grangers’ entire range is innovated to perform in the most responsible way possible, with bluesign-approved, PFAS-free and water-based, biodegradable formulations hosted in Ocean Prevented Plastic bottles or eco alternatives. With a range of world firsts including a 2-in-1 clean and reproof formulation, protecting the first successful Mount Everest summit, bluesign and the first water-based protection, Grangers know how to keep you protected whatever the adventure. www.grangers.com

About Equip Outdoor Technologies Ltd.

Equip Outdoor Technologies UK Ltd is an international business with the head office based in Derbyshire, UK. We are proud to own both the Rab and Lowe Alpine brands. We design exceptional product to meet the needs of our active customers. We encourage our teams to thrive and be part of our success. Our passion for the outdoors and adventurous spirit sets the foundation for what we do. We have approved near and long-term science-based emissions reduction targets with the SBTi and are proud to be a Fair Wear Leader Brand. www.equipuk.com.