RECCO and H&M Move partner to launch new ski collection that makes wearers searchable

October 30, 2024

H&M Move’s 2024/2025 ski collection will be equipped with RECCO reflectors for advanced mountain safety

STOCKHOLM, Sweden (Oct. 30, 2024) — RECCO, maker of advanced rescue technology, is proud to announce its partnership with H&M Move, which focuses on creating stylish, functional and accessible activewear. H&M Move’s new ski collection will come equipped with RECCO reflectors that make wearers searchable by rescue teams in case of an avalanche or if you get lost in the outdoors.

“We are proud to partner with RECCO for our new ski collection. By integrating RECCO Technology into our skiwear, we aim to empower more skiers to explore the mountains more safely,” says Mfon Boman, H&M Move’s Outdoor Product Manager.

H&M Move’s new ski range blends modern style and mountain tech, with functional design, Scandinavian aesthetics and performance-oriented materials. The integration of RECCO reflectors into select garments ups the collection’s technical ante and highlights H&M Move’s commitment to safety. The new line of skiwear and accessories all come at an accessible price, helping to keep more winter sports enthusiasts safe.

“Our mission is to make more people searchable, and our brand partners are what make this possible,” says Fredrik Steinwall, CEO at RECCO. “H&M is one of the largest fashion brands in the world, and we know we’ll reach both existing and new consumers alike with the new H&M Move ski collection. We’re incredibly happy to see more and more brands, like H&M, integrating RECCO technology into their products, especially as our global network continues to grow.”

RECCO rescue reflectors are found across a range of outdoor products, across all seasons. The RECCO system is used in 900+ ski resorts and mountain rescue organizations in 32 countries. Search and Rescue professionals are able to utilize RECCO technology to search for people year-round, with both the RECCO Handheld Detector and the RECCO SAR Helicopter Detector. The handheld detector can search efficiently in snowy conditions, while the helicopter carried detector can quickly search large areas, covering a square kilometer in six minutes. The helicopter detector speeds up search times and reduces risk for rescue workers.

For more information on the new collection, please visit hm.com. For more information on RECCO and the global RECCO rescue network, please visit recco.com.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

H&M Move offers functional, fashionable activewear, accessible for the many. We celebrate movement and invite the world to move. However you move.

Media Contact

Siena Teare

Verde Brand Communications

(802)-881-1567

siena@verdepr.com

– X X X –