Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence

March 20, 2017

DENVER (March 20, 2017) – Registration for the second annual Haibike eMTB Race epowered by Bosch is now open. The race gives pro and amateur riders alike the chance to race electric mountain bikes on a challenging and technical course against a competitive field.

“The eMTB race is a unique opportunity to test the capabilities of the latest eMTBs. The course is difficult and the terrain will challenge you,” said Ken Miner, Haibike’s U.S. director of sales. “Judging by the smiles we saw on the course and the high-fives at last year’s finish line, it was clear people enjoyed the race and we’re excited to recreate that competitive, fun, and festive atmosphere again this year.”

Last year’s inaugural eMTB race exceeded expectations with over 80 finishers, including world champion mountain biker and Olympic bronze medalist Christoph Sauser, competing alongside amateurs, cycling industry representatives, and members of the media.

Demo bikes from both Haibike and Bosch are available for racers to use free of charge on a first come, first served basis.

The eMTB race is open to both men and women who will compete in six age categories and a Bosch sponsored “Industry Challenge” to benefit the National Interscholastic Cycling Association (NICA). The Bosch Industry Challenge for NICA is open to anyone who currently works in the cycling industry. The fastest racer will win a $2,500 purse to donate to one of the 19 NICA leagues operating across America; winner’s choice. Additionally, Bosch will contribute another $2,500 towards NICA’s efforts to expand interscholastic cycling.

The 2017 Haibike eMTB Race epowered by Bosch will take place at 4:30 p.m. on Friday, April 21. To register and for more information visit: www.seaotterclassic.com/amateur-racing.

About Haibike:

From concept to execution, Haibike ePerformance bicycles feature advanced design, innovation, and breakthrough engineering. Haibike is the industry leader in ePerformance and offers the most comprehensive lineup worldwide. Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1996, but its roots date back to 1914 when Susanne’s great grandfather founded E. Wiener Retail Trading Company, manufacturing custom bicycles.

Haibike USA, established in 2015, is Haibike’s North American subsidiary, exclusively selling the company’s popular ePerformance collection of XDURO and SDURO electric mountain, pavement, and commuter bikes with superior Bosch, Yamaha, and TranzX drive systems. For more information about Haibike USA, visit www.haibike.com.

About Bosch eBike Systems:

A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 60 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor

and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. For more information please visit www.bosch-ebike.com

About Sea Otter Classic:

Regarded as the world’s largest cycling festival, this four-day “Celebration of Cycling” hosts nearly 10,000 professional and amateur athletes and 70,000 fans. The 27th Annual Subaru Sea Otter Classic Powered by SRAM takes place April 20-23, 2017 at the Laguna Seca Recreation Area, Monterey, California. For more information, visit www.seaotterclassic.com or call (800) 218-8411.

Haibike media inquiries:
Bryson Ross
bryson.ross@backbonemedia.net
970-963-4873 x160