Road Runner Sports Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record

November 19, 2024

Fitness retailer joins forces with OutsidePR to ramp up visibility and help you Run Like A Pro

SAUSALITO, Calif. (November 19, 2024) /OUTDOOR SPORTSWIRE/ – OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent the running retailer Road Runner Sports. A trailblazing family business that has become the world’s largest running and walking store, Road Runner Sports is committed to inspire every individual to get moving, stay active and live healthy.

“We are thrilled to partner with OutsidePR, known leaders in this industry, to help us elevate our voice as experts within the running and outdoor space and bring more folks into a healthy lifestyle,” said Mike Jr. Gotfredson, president at Road Runner Sports. “Ultimately, we hope that this partnership will allow us to showcase the incredible range of brands we provide access to, and our mission to create an inclusive space for all to feel welcome in fitness.”

The legendary running band already works to create accessibility to running enthusiasts as a one-stop-shop for their fitness needs, offering an impressive range of running shoe brands, as well as run apparel, recovery gear, nutrition, and other fitness accessories. The retailer features gear for other pursuits as well, such as walking, cross-training, hiking, and pickleball, with top brands such as Brooks, HOKA, ASICS, On, Nike, and Adidas on offer.

“As fans, customers and supporters of Road Runner Sports and their mission, we couldn’t be more thrilled to partner with the brand that truly sees the power and impact of supporting access to an active lifestyle,” said OutsidePR Vice President, Deena Gregory, who will be leading the Road Runner Sports account team. “Our team centers around creating access to recreation, and with a number of avid runners in our ranks, we are excited to join with Road Runner Sports in elevating their mission.”

In addition, Road Runner Sports is known for their one-of-a-kind, game-changing Fit Finder tool, which allows runners and the run-curious to virtually get fitted for and select their ideal running shoes. Plus, their VIP Program offers access to top-tier rewards like 10% everyday savings, a 90 day return window, free shipping, first-access to new shoes and benefits shareable with the entire family.

For more media inquiries related to Road Runner Sports, please reach out to RoadRunnerSports@OutsidePR.com.

About Road Runner Sports:

Road Runner Sports was founded in 1983 by Mike Gotfredson out of his garage. The company has since grown to 50 locations in nine states with annual revenue of over $200 million. RRS is a reseller of many different brands of athletic shoes, apparel and fitness devices. The company’s fitness experts use technology to assess and recommend the perfect shoe for customers. It offers a VIP Fitness Family of memberships which, for a modest annual fee, provides discounts, rewards, extended guarantees and more. RRS operates a contact center comprised of more than 100 remote agents.

About OutsidePR:

OutsidePR is one of the leading active lifestyle PR agencies in North America. OutsidePR services multi-national, multi-billion dollar brands as well as core endemic companies. With employees across the western United States, and representing clients ranging from Red Bull and Cotopaxi to Wild Rye and HOKA, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit outsidepr.com.