ROKA Redefines Speed, Control and Comfort with New Maverick X.3 Wetsuit

March 28, 2024

Austin, TX (March 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes with the Maverick X.3. Designed to emphasize speed, comfort, and control, the Maverick X.3 is built to enhance your performance with effortless efficiency.

The updated Maverick X.3 wetsuit carries over many of the patented design features of the previous Maverick line that have made it one of the most popular wetsuits in the world. New, improved materials, such as a premium Yamamoto neoprene and liner, provide increased comfort and buoyancy across the chest, neckline, and core. A revised RSX™ center-panel construction increases flexibility to open the chest for better breathing, less constriction, and snappier side-to-side rotation. An improved neckline eliminates internal seams for a more comfortable experience that reduces chafing while creating a better seal. Lastly, the new forearm catch material, an ultralight stretch-woven, enhances tactile feedback to increase your feel for the water.

“We shook things up eleven years ago with our game-changing Maverick wetsuit.  Over the last few years, we’ve worked with our pro athletes and internal design team to squeeze out even more performance and comfort than ever before” said Rob Canales, CEO and Co-Founder of ROKA. “The X.3 is a wetsuit for people who obsess over the details in a triathlon wetsuit and who are looking to maximize their chances of setting a PR on the swim while entering T1 as fresh as possible.”

For the updated design, ROKA combined customer feedback while working closely with their athletes and ambassadors, including reigning IRONMAN World Champion and Swim Course Record Holder, Lucy Charles-Barclay.  With a commitment to ensuring swimmers of all abilities feel comfortable in the water, the full Maverick series is tailored to accommodate a variety of skill levels and is offered in a market-leading number of sizes, 12 for women and 10 for men.

Available for pre-order online now at www.roka.com/products/mens-maverick-x3-wetsuit. The new Maverick X3 will be available at all IRONMAN and IRONMAN 70.3 races for the 2024 season starting at Ironman 70.3 Oceanside and 70.3 Texas on April 6 and 7, respectively. For more information about ROKA or the Maverick X3, please visit www.ROKA.com.

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About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear, wetsuits, and other performance gear have led athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage and overall team wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at roka.com and through select retailers. Follow ROKA on Instagram and Facebook.

Contact Information: 

Max Krapff
Backbone Media
970-963-4873 ext. 1174
Max.Krapff@backbone.media