ROKA’s First Performance Monocle is a Spectacle to Behold

April 1, 2023

The new release creates the standard for an ultra-lightweight eyeglass

AUSTIN, TEXAS. (April 1, 2023) /OUTDOOR SPORTSWIRE/ ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, introduces the first-ever Performance Monocle. The limited-edition Monocle is constructed with the same technologies ROKA is well known for such as GEKO™, the patented Fit and Retention system, advanced lens coatings, and an unbelievably lightweight frame. The eye-catching Monocle also serves as an excellent conversation starter for discussing functional, aesthetically pleasing eyewear.

“The team at ROKA raises the bar on innovation every single day, and the Performance Monocle takes groundbreaking to an entirely new level. This is a pinnacle moment in the history of ROKA and one of the products I’m most proud to be a part of. After years in research and development, we are confident that focusing on half of an individual’s needs is the right direction for us as a brand,” said Rob Canales, co-founder, and CEO of ROKA.

Half of the weight of a typical ROKA frame, the Performance Monocle is designed to be noticeable. The attached adjustable head strap helps strike a balance with the non-slip GEKO™ nose pad allowing complete confidence in movement through your workday or workout.

“There have been many studies showcasing the power of a person’s dominant eye in relation to athletic performance. This carries over to people’s everyday activities beyond the gym as well,” said Kristin Marlow, CMO at ROKA. “At this point in ROKA’s 10-year-history, the development and launch of the Performance Monocle was undeniable.”

To learn more about the Performance Monocle or ROKA, please visit http://www.roka.com/pages/gotcha.

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About ROKA

ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear, wetsuits, and performance gear have led athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at roka.com. Follow ROKA on Facebook and Instagram.

Contact Information:

Max Krapff
Backbone Media
970-963-4873 x 1174
max.krapff@backbone.media