ROLL Recovery Launches SUPERPLUSH™ Slides and Flip Flops

March 13, 2025

Designed for all-day comfort and support, SUPERPLUSH™ can be worn to-and-from workouts, play, and lounging

BOULDER, Colo. (March 2025) /OUTDOOR SPORTSWIRE/ – ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, adds SUPERPLUSH™ Slides and SUPERPLUSH™ Flip Flops to its SUPERPLUSH™ Recovery Footwear collection. The two new styles join the Classics slip-on shoes which launched last fall, creating a full line of footwear to boost athlete recovery.

The new styles use the same proprietary SUPERPLUSH™ foam midsole used in the Classics shoes. This ultra premium and sustainable foam consists of algae and EVA with BLOOM Foam Technology which reduces carbon footprint and petroleum use compared to traditional EVA. ROLL Recovery engineered the midsole to offer the optimal ratio of cushioning and support to help athletes recover in the many hours between training sessions.

ROLL Recovery founder and engineer, Jeremy Nelson, designed and developed the entire footwear collection with an athlete-led approach. As with ROLL Recovery’s flagship and award-winning recovery and massage devices, Nelson considered every detail when designing the slides and flip flops. ROLL Recovery went through many prototypes to test on athletes to ensure the fit, support, and comfort was optimal in each size of the new styles.

“The SUPERPLUSH™ line was created to be a refuge for tired feet and promote overall foot health. At ROLL Recovery, we approach sports recovery holistically and we are thrilled to round out our product offerings with open toed footwear that not only feels great and supports athlete’s recovery routine, but also looks great enough to wear every day,” said Jeremy Nelson, Co- founder and CEO of ROLL Recovery. “We received feedback from athletes over the years that they were seeking an alternative to the current recovery footwear on the market – which is simply too soft and lacks support.”

ROLL Recovery footwear features a CRADLE DESIGN™ Structured Footbed that considers the heel, arch, and toe box. It’s engineered with the optimal balance of comfort and structure, with an ergonomic “cocoon effect” where the user has the sensation their foot is inside of it and not simply standing on it.

Features:

• Engineered CRADLE DESIGN™ for stability and support
• SUPERPLUSH™ Foam: Algae + EVA with BLOOM Foam Technology
• Orthofit™ Support for Arch and Midfoot comfort
• Integrated metatarsal bar for comfort and support
• MSRP $69

The footwear collection joins ROLL Recovery’s flagship, award-winning suite of massage and recovery tools which include the R8 Plus™ Deep Tissue Massage Roller, R4™ Body Roller and the acclaimed R1™ Percussion Massager, which are all FDA Registered Medical Devices that have been tested and inspired by elite athletes. ​ The ROLL Recovery R3™ orthopedic foot roller is the perfect complement to the footwear recovery collection.

ROLL Recovery products are available at specialty retailers and online. For additional information about ROLL Recovery’s full collection of massage and recovery devices and footwear, please visit rollrecovery.com. To keep up with the latest news from ROLL Recovery, follow them on Instagram, Twitter, Facebook and check out their blog.

About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the R8 which originally launched in 2012, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. For additional information, visit rollrecovery.com.

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