RovR Products Launches New Products, Colors, Rebrand with New HQ

February 25, 2025

Exciting Updates, New TravelR™ Soft Coolers, ChillR™ Drinkware, Vibrant New HQ

Denver, CO. /OUTDOOR SPORTSWIRE/ –  RovR Products, the brand known for bringing good vibes outside with fun-seeking mobility and portability gear, is doubling down on what they do best in 2025: bright, bold colors, innovative portable designs, and new products to Roll Anywhere and Chill Everywhere. Six new vibrant colors and key updates adorn the hard cooler line for 2025, the new TravelR Series Soft Coolers launch with a 24L backpack and 27L duffel in three colorways and new ChillR drinkware is available with TrueTaste™ Ceramic coating throughout the entire line. The brand will also open a new vibrant HQ in downtown Denver.

Roll Anywhere: RollR™ 45 Wheeled Cooler Refreshed and Ready for Anything
Launching March 17, 2025 available at select Dick’s Sporting Goods retail locations and DSG Online. Available May 1 on RovRProducts.com

The RollR 45, a fan favorite receives its biggest update in years. Whether you’re heading to the beach, the campsite, or the tailgate, the RollR 45 is your ultimate party-on-wheels. Updated features include:

• New lighter, injection molded design weighing in at just 28 lbs.
• A new see-through DryBin Mini for easy access and organization of dry goods.
• Improved telescoping Dual MotoGrip™ handle for smoother rolling performance and durability.
• Available in five new fun, vibrant colors – South Pacific, Coral, Matcha, Sunny Side and Powder
• Same industry leading pneumatic, air-filled 9” All Terrain tires.

Launching April 2 — The RollR 60 and the CoolR 25 will also feature the brand’s new colors, with the RollR 60 also receiving a beautiful Copper.

Chill Everywhere: Introducing the TravelR™ Series: Adventure Made Soft(er)
Launching March 17, 2025

The brand-new TravelR Series Soft Coolers are designed for portability and performance. This stylish new line ensures you can chill anywhere. The TravelR Series products deliver exceptional cooling capabilities, rugged water-resistant materials, and signature RovR style — because function should never be boring.

• TravelR Backpack 24L: Lightweight, hands-free, and ready to roam. Ideal for spontaneous homegrown getaways, beach day hangouts and hideaway hikes.
• TravelR Duffel 27L: The perfect combination of space, style, and durability. Great for road trips and Saturday sideline cheers.

“2025 is shaping up to be our biggest adventure yet,” said Kelley Smith, CEO of RovR Products. “This year is about growth — for our brand, key retail partners, our products, and our community. With exciting updates like the lighter and even more versatile RollR 45, the launch of TravelR Series Soft Coolers, and the opening of our vibrant new headquarters at York Street Yards, we’re reinvigorating RovR to better serve adventure-seekers everywhere. We’re creating solutions that make life outside easier, more enjoyable, and undeniably vibrant.””

ChillR™ Tumblers: TrueTaste™ Ceramic Coating Across the Entire Line
Availble now at www.rovrproducts.com

RovR’s ChillR™ Drinkware Collection is the first to feature TrueTaste™ ceramic lining across every product. This groundbreaking innovation ensures every sip tastes pure and untainted, whether you’re enjoying coffee, wine, or water.Designed for versatility and performance, the ChillR™ lineup includes a 12oz insulated lowball, 16oz insulated wine tumbler, 20oz and 40oz insulated tumblers, and a 16oz single-wall 4-pack pint. TrueTaste™ ceramic lining pairs with durable stainless steel and double-wall, vacuum-insulated construction (on select models) to keep beverages icy cold for up to 24 hours or hot for up to 12. The single-wall pints offer lightweight convenience, ideal for gatherings. Available in sleek charcoal gray and powder white, ChillR™ seamlessly blends modern style with outdoor durability. RovR is just getting started, with plans to expand the ChillR™ collection in 2025 and beyond.

New Headquarters: Welcome to York Street Yards!

RovR’s new headquarters and showroom at York Street Yards in Denver, Colorado will open at the end of Q1 2025. The dynamic new space will be shared with Kokopelli Packrafts (RovR and Kokopelli are both owned and operated by Kokopelli Outdoor, Inc.) will be a hub for innovation, creativity, and community—not to mention a one-stop destination for experiencing our products firsthand.

About RovR Products:

RovR is all about making products that bring the good vibes outside. Founded in 2016, RovR has been hauling the best go-anywhere parties up mountains, across beaches and into backyards across the globe with award winning line of products. At RovR it’s all about escaping towards something you can call your own. Your people. In your places. Doing your thing.

Content and Media:

• 2025 RovR Brand Video
• 2025 RollR 45 Wheeled Cooler
• TravelR Series Soft Coolers
• KeepR Drink & Cocktail Caddy
• ChillR Ceramic Lined Drinkware
• RovR Showroom and HQ, York Street Yards, Denver, CO

Contact:

Kyle Rajaniemi

RovR Products

Kyle.Raj@kokopelli.com

Director of Brand, Marketing, PR