Ruffwear Contributes $50,000 to Public Lands Defense Fund

August 9, 2017

Fund at The Conservation Alliance Supports Efforts to Defend Public

BEND, Ore. (August 9, 2017) – Ruffwear has contributed $50,000 to The Conservation Alliance to support the organization’s efforts to protect and defend public lands in the United States. The Conservation Alliance will direct the funds into its new Public Lands Defense Fund, created by the organization to preserve and defend the integrity of our public lands system.

The Bend, Oregon-based manufacturer of performance dog gear is a long-time member of The Conservation Alliance, and is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines.

The Conservation Alliance established the Public Lands Defense Fund (PLDF) in January 2017 to safeguard the integrity of our public lands in the face of dramatic proposals at the federal and state levels that would undermine those lands.

“We are grateful to Ruffwear for demonstrating such leadership in our shared effort to protect and defend public lands,” said John Sterling, executive director of The Conservation Alliance. “These lands are the backbone of outdoor recreation in America.”

The Conservation Alliance makes grants from the PLDF to support conservation organizations working to defend public lands. President Trump recently ordered Interior Secretary Ryan Zinke to review 26 national monuments designated since 1996 to determine whether they should be reduced in size, or rescinded entirely. The PLDF has already funded nine organizations to defend national monuments in Oregon, California, Nevada, New Mexico, Utah, and Arizona. The fund has also supported efforts to prevent the transfer of public lands to private ownership in Oregon, and to oppose legislation that would undermine bedrock environmental laws.

“We believe in serving our community and protecting wild places,” said Ruffwear President Will Blount. “Many of the moments we cherish most with our dogs take place on our public lands. The Conservation Alliance is doing critical work to safeguard public lands and waterways, and this donation is our contribution to that effort to ensure that future generations of pups and people will be able to experience America’s natural treasures.”

The Conservation Alliance will contribute at least $255,000 from the PLDF in 2017. All companies and individuals are welcome to contribute to the fund. The PLDF supplements the organization’s regular funding program, which, since 1989, has supported efforts to secure new protections for wild places throughout North America. In 2017, The Conservation Alliance will make grants totaling $1.6 million from that regular grant program.

About The Conservation Alliance:
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation.  Since its inception in 1989, The Conservation Alliance has contributed more than $18 million, awarded 552 grants, helped to protect more than 50 million acres of wildlands; protect 2,991 miles of rivers; stop or remove 29 dams; designate five marine reserves; and purchase 12 climbing areas. For complete information on The Conservation Alliance, see: www.conservationalliance.com.

About Ruffwear

Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans. Based in Bend, Oregon, USA, Ruffwear sells its products through specialty pet and outdoor retailers as well as at www.ruffwear.com. For Ruffwear media inquiries, please contact Kate Ketschek at kate@revolutionhousemedia.com.