Rural Cloth, CMC Brands Announce Strategic Partnership

November 10, 2020

Oakley, UT— November 10, 2020. Today CMC Brands and Rural Cloth announced a joint partnership leveraging strategic operational efficiencies to spur further growth of both organizations.  CMC Brands will assist Rural Cloth with a custom product line expansion to complement its iconic cap and T-shirt programs as well as serve as Rural Cloth’s warehousing and fulfillment provider.

CMC Brands, known by the market as California Manufacturing Co. for many decades, is a leading manufacturer of men’s and women’s apparel.  CMC Brands is focused on designing premium apparel with a classic Americana appeal.

“Rural Cloth could not be more excited to partner with a long-standing powerhouse of design, product development, procurement and warehousing,” said Brandon Bates, Rural Cloth president and founder. “CMC Brands creates high-quality products that align well with our mission to create upscale products for those who live the Rural lifestyle.

“Rural Cloth will join brands; Dakota Grizzly and Canyon Guide Outfitters, within the CMC Brands management group. We have over 75 years of experience in manufacturing and distribution and a passion for Americana apparel that reflects our own textile roots in the Midwest. This strategic partnership is a perfect complement to our mutual vision and goals.” explains Co-Owner and CEO – Ellen Brin.

“This partnership gives Rural Cloth economies of scale and years of experience that a young company could only dream of,” said Chad Carman, Rural Cloth COO. “CMC Brands has operated successfully for three generations and provides an incredible level of knowledge and expertise.”

About Rural Cloth

Designed in Utah with hand-selected fabrics and made with quality in mind, Rural Cloth sets out to create durable, rugged apparel that allows Rural Americans to celebrate America’s most time-honored traditions while enjoying the most modern-fitting styles. www.ruralcloth.com

About CMC Brands:

For 75 years, CMC Brands has been producing men’s and women’s apparel under Canyon Guide Outfitters and Dakota Grizzly, as well as major retailer’s private brands. The company is headquartered in St. Louis MO, operates a distribution in California, MO and has offices and partner factories around the world.   www.cmcbrands.com        www.canyonguideoutfitters.com  www.dakotagrizzly.com

Communications contact | Beth Cochran  cochran@whatsuppr.com   406.579.7909