Salewa Adds New Sales Agency For Pacific Northwest

December 20, 2023

Katie Borgen to Represent Salewa Brand in Key Territory

Boulder, CO (December 20, 2023) /OUTDOOR SPORTSWIRE/ – Salewa announced today that it has added Katie Borgen and her firm Skadi Collective to represent the brand in the Pacific Northwest, placing a passionate and experienced salesperson in charge of sales in one of the company’s most crucial regions.

Based in Montana, Borgen will assume leadership over Washington, Oregon, Idaho, Montana, and Alaska. She founded Skadi Collective after previously working as an independent sales representative for a variety of brands in the outdoor industry and gaining deep experience in specialty retail, buying, and women’s apparel. She previously worked with Salewa for three years, so she has an intimate knowledge of the brand and product line.

“I am thrilled to rejoin the Salewa team,” Borgen said. “The evolution of the footwear and apparel line the last few years has been impressive, and I am eager to continue contributing to the brand’s growth in the future.”

“Katie is an excellent addition to our sales team. She has a passion for and belief in the Salewa brand that is inspiring,” said Drew Saunders, General Manager of Oberalp North America. “She knows our product lines well, and she has great relationships with the dealer base in the Northwest. We are confident in Katie’s ability to grow our footwear and apparel business and brand presence with the best retailers in the territory.”

About Salewa

Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience. Founded in Munich in 1935, the management- led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design. Salewa is committed to high environmental and social standards and rooted in regional identity, quality, and integrity. Consistently striving to find new ways to build better, game- changing equipment, the brand has a unique understanding of mountain sports. Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains. Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware.

About The Oberalp Group

The Oberalp Group is a family-owned business based in Bolzano, Italy, that employs 1300 people worldwide. Oberalp’s North American subsidiary, based in Boulder, CO, runs sales, marketing, operations, distribution, and customer service in the U.S. and Canada for five leading mountain brands within the Group–DYNAFIT, SALEWA, WILD COUNTRY, EVOLV, and POMOCA.

Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984