Salewa Reinterprets Trekking with New Collection for Urban and Outdoor Worlds

March 5, 2024

Stylish New Puez Line Crafted from Natural Fibers, Built for Younger Generation of Adventurers

BOULDER, CO (March 5, 2024) /OUTDOOR SPORTSWIRE/ – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its Puez Trekking Collection ahead of the Spring/Summer 2024 season, featuring all new items aimed primarily at a younger generation with its own distinct requirements, approach to style, and way of moving through nature and the mountains.

The apparel in the new Puez collection combines natural fibers, such as hemp or merino wool, with synthetic materials to provide unique, natural-feeling comfort next to the skin that will feel at home anywhere outdoors. It’s also specifically designed for a growing number of young outdoor adventurers who feel drawn to the mountains and nature in their free time, away from the frenetic pace and hectic rush of everyday life with 24/7 smartphone coverage.

“We wanted to create something particularly fresh and new, that differentiates itself from traditional trekking equipment and to deepen Salewa’s approach to this activity,” said Leonardo Fumagalli, Design Coordinator of Apparel at Salewa. “It’s characterized by a strong aesthetic and modern design with a lifestyle look inspired by the urban scene. Nevertheless, at the same time all the styles are built to ensure functionality and adaptability in wild, natural and mountain environments. The earthy colors and natural fibers reflect the strong connection to nature that underpin both the collection and the brand.”

Salewa reinforces this connection between urban trends and sustainable, resource-saving approaches by deploying its proprietary fabric Alpine Hemp. In addition to hemp, the apparel styles in the collection feature further natural and sustainable fibers, such as merino wool or the newly introduced, bio-based Sorona® polymer fibers in combination with synthetic yarns. The result is a unique long-lasting softness next to skin and thermoregulation comfort.

The new collection includes the Puez Hemp/Durastretch 2/1 Hybrid Jacket and the Puez Hemp/Durastretch 2/1 Hybrid Pant, a versatile outfit made with Salewa’s proprietary Alpine Hemp fabrics. Both the jacket and pants were designed for trekking adventures all over the world and built to ensure functionality and adaptability in wild, natural environments, and urban scenarios.

The Alpine Hemp main fabric is made with a blend of hemp fibers and offers a natural performance with exceptional strength and high breathability combined with a unique texture. The hybrid woven construction blends hemp with bio-based Sorona responsible biopolymer fibers made from corn starch for long-last enhanced softness and thermoregulation comfort, while Durastretch panels provide additional abrasion resistance and freedom of movement.

In blustery conditions, the jacket’s fitted elastic hood, adjustable hem and cuffs with integrated thumb loops help you seal the wind out, while on warmer days the zip-off arms quickly transform your jacket into a short-sleeved vest/gilet. Its two double-access front pockets have separate compartments: one with top zip closure to securely store the sleeves or your belongings, the other with a side snap button to form comfortable hand pockets. The pants have two open hand pockets and a zippered cargo leg pocket for the important items that you want to keep close to hand, and when temperatures rise, the lower legs zip off to make shorts. Alternatively, you can raise the leg ends using an adjustable drawcord.

The new collection also includes the Puez 40+5L Backpack, a large, progressive pack for a wide range of modern trekking applications. Made from rugged, lightweight 210- denier Robic ripstop nylon and textured 330- denier Kobra ballistic nylon, the pack offers ergonomically-shaped, padded split shoulder straps and an adjustable back length and a customized fit, as well as a roll-top opening and deep offset Infinity Double-Zip to allow quick front, side and bottom access to all sections of the main compartment, including to items that might be buried at the bottom of your pack.

The pack also offers side pockets, hydration system exit, daisy chain attachment, security pocket for valuables with a key holder, and a zippered side pocket for your bottle. Should weather conditions deteriorate, the Puez water-repellent zips and comes with its own raincover.

Salewa’s new Salewa Progressive Trekking Collection is complete with the Puez Knit Mid Powertex Boot, the first hiking boot with Salewa Alpine Hemp. The Puez Knit Mid Powertex hiking boot is designed to provide a smooth roll-off and long-lasting comfort for short and extensive mountain hikes on rugged trails and varied terrain, and has a dedicated trekking last, dual EVA midsoles with graded stiffness and softer heel cushioning for optimized landing.

At the heart of its construction built into the insole, the new Salewa Edging Plate II, a special thermoplastic frame that runs the entire length of the boot, offers a combination of enhanced flex, and rebound for long- lasting hiking comfort with specific levels of stiffness and flex at the forefoot, and heel for targeted stiffness, plus increased stability.

The 2024 Media Kit can be found here.

About Salewa

Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience. Founded in Munich in 1935, the management- led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design. Salewa is committed to high environmental and social standards and rooted in regional identity, quality and integrity. Consistently striving to find new ways to build better, game- changing equipment, the brand has a unique understanding of mountain sports. Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains. Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware.

Media Contacts – Meteorite PR | Ruthie Rosser | ruthie@meteoritepr.com | 210.860.9387