Salt Life Announces Partnership with United Row

March 15, 2023

Leading Ocean Lifestyle Brand Sponsors Athletes Attempting Pacific Rowing World Record

March 15, 2023– Columbus, GA /OUTDOOR SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, is excited to announce its sponsorship of United Row, a rowing team of two best friends attempting to break the world record and become the youngest and fastest pair to row the Pacific Ocean. Aiming to launch out of Monterey Bay, CA in June of 2024, Anna McLean and Jenny D’Anthony of United Row plan to row 2800 nautical miles to Kauai, HI as part of the Atlantic Campaigns Pacific Challenge. The duo will be exposed to harsh elements, battling 60 ft waves, seasickness, and mental and physical fatigue on their arduous journey. The fully self-supported expedition is expected to take around sixty days.

“Salt Life was created to inspire ocean exploration and appreciation of all kinds, from relaxing beachside to tackling extreme conditions on open water. We are proud to support United Row as they prepare for the salty adventure of a lifetime,” said Jeff Stillwell, President of Salt Life. “These dedicated young women exemplify the highest level of passion for the water, and we couldn’t be happier to partner with them ahead of their 2024 Pacific expedition.”

Anna and Jenny have supported each other for years, rowing as teammates on the Clemson University Women’s Varsity Team. From there, they created a bond through their shared love of physical and mental challenges that would propel them to countless mountain summits, spontaneous half marathons, and long days of grueling, type-two fun. Thriving in extreme conditions, the two decided to take on their biggest challenge yet, setting their sights on breaking the record for rowing the Pacific Ocean.

Ocean rowing is nothing new to Anna. In 2019 she completed a world first row across the Atlantic Ocean with her brother Cameron. Known as “The Seablings”, the pair accomplished the expedition in 43 days, 15 hours and 22 minutes.

“I have been wearing Salt Life apparel since I was young and am so excited to partner with such a lively, adventure-loving brand as we undergo preparations for our Pacific journey,” said Anna McLean. “Salt Life’s performance apparel fits our colorful, ready-for-anything lifestyle and the encouragement and support from the team has meant the world to us as we work hard to make this dream a reality.”

United Row is passionate about inspiring the next generation of adventurers to pursue their dreams, further their education, challenge themselves in sports, and build the skills needed for successful & healthy futures. The pair is aiming to raise over $100,000 to benefit Clemson’s Hear her Roar initiative, which propels the future of female student-athletes. Funds raised will provide scholarships, a nationally acclaimed academic experience, and state-of-the art training facilities and competition venues ensuring success both academically and athletically. Additionally, this program empowers female student-athletes to become leaders in their workplace, family, and community.

“I am exhilarated by the opportunity to test my limits and live my dream alongside my teammate and best friend,” said Jenny D’Anthony. “I feel most alive when immersing myself in adventure, nature, and challenge. We are incredibly grateful for Salt Life’s unwavering support as we work towards this monumental goal.”

ABOUT SALT LIFE

Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement through their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the newly launched Above & Below: a Salt Life Podcast as well as the Charter Captains and Surf Instructor Directories.

Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.

ABOUT UNITED ROW

United Row is a non-profit organization made up of teammates Anna McLean and Jenny D’Anthony. Anna from the United Kingdom and Jenny from the United States known together as “United Row.” They stand united with each other, their supporters, and their celebrated cause. As they prepare for the world’s toughest row, they hope to help pave the way for other girls and women to pursue their wildest dreams too. The team is currently fundraising for their ocean rowing boat, which will be their home at sea for 60+ days. The 24 ft boat will be equipped with everything they need to survive the journey unsupported – food, desalinator, safety equipment, and solar panels. The pair aims to keep the boat moving 24/7, rowing in a 2-hour shift pattern. Anna and Jenny will be documenting their journey up to the start line and across the Pacific Ocean. Follow along on their instagram and facebook @united.row and donate to their campaign at www.unitedrow.org. All donations will be used to help the team get to the start line and support Hear her Roar.